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Podcast: The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
Episode: 5 Rules to Guarantee a Return on Investment (ROI)
Description: A lot of the behavioral sciences can feel intimidating. However, it doesn't have to be. The Five Rules Podcast Series is our attempt at giving you an easy entry point into the complex and messy world of Behavioral Science. A couple of years ago, research from some well-respected firms came back with the conclusion that investing in Customer Experience is not paying off the way that organizations had hoped. One of the reasons that might be the case is because many people are investing in Customer Experience just because everyone else is and, as a result, are...