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Podcast: The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
Episode: 5 Rules for Managing Your Customer Experience in Business-to-Business
Description: A lot of the behavioral sciences can feel intimidating. However, it doesn't have to be. The Five Rules Podcast Series is our attempt at giving you an easy entry point into the complex and messy world of Behavioral Science. There is a common misconception in organizations that their business customers buy rationally. However, these same organizations also think that their business is built on relationships. This dichotomy comes from a misunderstanding about business customers: they have emotional needs in their business-to-business relationships just like they do in their business-to-consumer ones. Business customers want many of...