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Podcast: The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
Episode: Sound and Smell: The Crucial Missing Aspect in Your CX Design
Description: What do the song "Fine Line" by Hootie and the Blowfish and the scent of air conditioning have in common? They are two things my family associates with taking holidays in the US. Once they hear the song or walk into an air-conditioned building, they are transported to our family trips in the US when they were young. However, these examples also represent critical areas for your Customer Experience design. Sound and Smell are an area often overlooked by organizations when it comes to the details and how it supports your brand image. In this episode, we...