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Podcast: The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
Episode: How Well Do You Know What You Really Want?
Description: How Well Do You Know What You Really Want? Have you ever bought a book you thought you should read and then didn't read it? Did you ever buy a variety of yogurt flavors and then throw out some of them after they expired because you never wanted that flavor when it was time to eat yogurt? We do these things because we often overestimate how much variety we want in the future. In psychology, it's called Naïve Diversification Bias, and it means that we are notoriously bad at predicting our future selves' wants. T...