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Podcast: The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
Episode: Why What We Believe Is Sometimes Just Wrong!
Description: Why What We Believe Is Sometimes Just Wrong! Many sports fans will tell you their team is the best. However, only one of the sports teams wins the championship and is definitively the best. Moreover, many organizations that never get close to the championship have fans who would say these teams are the best. For this last lot, the claim that their team is "the best" creates some serious conflict compared to reality. The sports fan situation I described is an example of Cognitive Dissonance. Cognitive Dissonance is a universal concept for the behavioral sciences...