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Podcast: The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
Episode: Gift Giving To Gain More Business - Does It Work?
Description: Does Giving Gifts Mean More Business? It is the season of giving. No doubt, many of you sent out your gifts to your clients, suppliers, and other business associates already. But will your gifts result in more business? They might, and they might not. Like most things about interpersonal relationships, it depends on a lot of different variables. Researchers study gift giving and have for many years. In the beginning, it was considered a Sociology area, which suggested that gift-giving was primarily an exercise in reciprocity. The idea behind gift-giving was that recipients should return...