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Podcast: The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
Episode: A practical guide to Customer decision making
Description: A practical guide to Customer decision making When the Nobel-prize winning economist professor Daniel Kahneman wrote his book Thinking Fast and Slow, he introduced the concept that we had two ways of thinking about things. He named them System 1 and System 2. The two systems work together to help us make decisions about things. When we applied these concepts to decision-making in Customer Experience for our book, The Intuitive Customer, we renamed them. The Intuitive System is System 1, and the Rational System is System 2. The Intuitive System makes instant judgments on things and is always running. Y...