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Podcast: The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
Episode: The Key To Successful Marketing Communications
Description: The Key to Successful Marketing Communications There are a lot of people that do not know the difference between Marketing and Advertising. Many people assume they are the same thing, but they are not. Marketing is deciding what you are going to say; Advertising is saying it. In my corporate life, I worked in Marketing for a long time. One of the things I learned was that Marketing should know the marketplace and understand their customers. Marketing communication should reflect this understanding. Moreover, every campaign, script, web page, and tweet should have a purpose, something...