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Podcast: The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
Episode: Why Some Friction In Your Experience Is Good
Description: Why Some Friction is Good We owe you an apology. Even though the lawyers say we shouldn't say this, we feel we might have misled you on the subject of friction in your Customer Experience strategy. We have been telling you to make your experience as easy as possible, and you should. However, there is some merit to making things a little bit difficult in some cases. In other words, it turns out that the discussion of friction is more nuanced than we at first led you to believe. In this episode of...