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Podcast: The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
Episode: Customer Journey Mapping Using Behavioral Science
Description: Customer Journey Mapping Using Behavioral Science Journey mapping is how organizations look at the customer journey, or the steps a customer would take from the beginning to the end in their experience. However, we would say regarding journey mapping that it is not only vital to consider the customer journey from beginning to end but also to view it from the customers' perspective. Journey Mapping employing this approach is what we call Behavioral Journey Mapping. We discuss how to undertake customer Journey Mapping using Behavioral Science in this episode of The Intuitive Customer Podcast. We...