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Podcast: The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
Episode: The Tools To Use To Create Actionable Measures
Description: A significant influence on your Customer Experience outcome is how customers feel during your experience. In our global Customer Experience consultancy, we say that emotions are over 50 percent of a Customer Experience. For good or ill, customer feelings have a profound effect on how they remember your experience also. Despite my belief and routine pronouncement of these facts, I am astonished by how many companies don't bother with measuring customer emotions. Those that do measure customer emotions don't think about how they will use it. Measuring customer emotions in real time is paramount for your...