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Podcast: The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
Episode: How To Measure Authentic Customer Emotions In Real Time
Description: There is a big challenge when measuring customer emotions as you are asking customers how they felt in an experience, as this is done retrospectively, a while after they had the experience. Many times, Customers don't remember how they felt or, for several reasons, they don't want to tell you. Using technology, you can now measure customer's emotions in real time! Critically you can measure their AUTHENTIC emotions, i.e: The REAL emotions they are feeling, through the use of micro expressions. These are involuntary, automatic movements the customer makes without even realizing what they are doing. ...