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Podcast: The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
Episode: How Customers Make Decisions in a World of Constraints
Description: We often discuss the Intuitive and Rational System and how they work together to help customers make decisions. The Intuitive System is automatic and emotional, and the Rational System is deliberate and logical. What we don't usually share is that by academic standards, this concept is relatively new. An older theory also explains why we act the way we do as customers, and you need to know about it to promote customer success. This episode of The Intuitive Customer Podcast explores the concept of bounded rationality first introduced by Nobel-Prize winning professor Herbert Simon in...