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Podcast: The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
Episode: Why Most Segementation Is Wrong
Description: Colin Shaw and Prof. Ryan Hamilton explore customer segmentation strategies. It's amazing that most organization's segmentation is so basic. In today's new world, segmenting your customers is going to be a key to success, especially with AI on the rise. What should you be doing? Listen for actionable tips and insights in this episode.