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Podcast: Games Growth with Upptic
Episode: State of Games Marketing (UA Roundtable)
Description: This week a couple of members from our UA team, Kevin and Ian, join us for a special roundtable focused on the state of games marketing.
Starting off with some high-level conversion on the mobile ad industry and Web3 games marketing, we then dive into some of the most interesting tactics and channels they currently see. Conversation turns to client portfolios and channel buckets, before heading into ATT and how SKAN is working for them at the moment.
Plus, we discuss the latest news on tech earnings and games spending (hint: it's not good) – as we...