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Podcast: More Perfect Marketing
Episode: The One Where We Answer What The Heck a Shook Is (with Mike Capuzzi)
Description: Claiming the title "author" can help your business in more ways than you may think. By becoming an author, you can position yourself as an expert in your field, which can help attract new customers and grow your business. Writing a book can also be a great marketing tool, helping you promote your business and reach a wider audience. And finally, being an author can give you a boost of confidence and help you build a stronger personal brand.
But writing a book can be laborious and time-consuming. Thankfully, you don't need a hefty tome to enjoy...