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Podcast: More Perfect Marketing
Episode: The One About Email Metrics And Other Fun Topics (with Liz Wilcox)
Description: What's a seven-letter word for the most important aspect of email marketing that you're probably overlooking? The answer is "metrics."
Email marketing metrics can be a little confusing to understand, but they're important to track if you want to make sure your email campaigns are effective. In this episode, we'll walk you through the most important email marketing metrics and how to track them.
To help us better understand metrics, we welcome back to the show Liz Wilcox (aka the Fresh Princess of Email Marketing).
Liz is an Email Strategist and Keynote Speaker...