Want to create an interactive transcript for this episode?
Podcast: More Perfect Marketing
Episode: The One About Solving Problems for Profit (with Gary Geiman)
Description: Most marketers don't think of themselves as problem solvers. Instead they probably would say they are opportunity creators. But when you step back and look at what marketing is really all about, it's connecting a "solution" that a business offers to people with "problems" needing to be fixed.
Gary Geiman is a serial entrepreneur and business owner who specializes in problem solving at the core of everything he does. His 30-year career has spanned owning multiple businesses and developing sales and marketing plans to assist other business owners in growing their businesses.
Gary looks to...