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Podcast: Brand Master Podcast
Episode: 225 | What Is Premium Pricing Strategy? (Pros, Cons & Best Examples)
Description: Learn what premium pricing strategy (or prestige pricing) is with brand examples and strategy pros and cons.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
By the end of this episode, you’ll know what a premium pricing strategy is, why to use it, the advantages and disadvantages as well as prestige pricing examples from Apple and Nespresso.
First, we’ll answer the question “What is promotional pricing strategy?” with an explanation and definition before we explore the different reasons you might want to use this pricing technique.
Next, you’ll discover the psychological im...