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Podcast: More Perfect Marketing
Episode: The One About Creativity Instead of Commoditization (with Tom Shapiro)
Description: Today's marketing landscape is packed with service providers who are hard to tell apart from one another.... apart from the prices they charge.
The industry is over-commoditized, and businesses looking for strategic growth guidance are often left confused and overwhelmed by the options they find.
Tom Shapiro wants to change that.
As CEO of Stratabeat, a B2B marketing agency, Tom has worked to differentiate his services around the impact creativity can have on marketing and lead generation. In fact, Tom believes that creativity is the only aspect of your business that cannot...