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Podcast: More Perfect Marketing
Episode: The One About Credibility & Trust (with Kathryn Smith)
Description: "We need a new website" is a constant refrain among small business owners. But why? What is it that's really wrong with their current website? Is it not representing the current business? Does it look out of date? Is it unable to conduct transactions? Or is it just not generating enough leads?
At the end of the day, it doesn't matter why a business owner wants a new website. What matters is that they have realized their website is no longer working for them and they are ready to make a change.
In this episode...