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Podcast: B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
Episode: The value of content communities w/ Colton Pond
Description: Colton Pond, VP, Head of Marketing at Truv, talks with Jeremy about creating content communities.Highlights:Why creating communities around content is a strong marketing strategyHow their podcast has helped grow their communityThe importance of building relationships in the B2B landscapeLearn more about TruvConnect with Colton on LinkedInMemorable Quotes:"This automatically creates that product market fit and allows your message to resonate because it's coming from your target audience. It's not coming from you and your perspective, you help mold that based on the competitive landscape...