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Podcast: B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
Episode: 3 strategies for creating B2B content that cuts through the noise w/ Fara Rosenzweig
Description: Fara Rosenzweig, Head of Content Marketing at WorkRamp, talks with Jeremy about ways to differentiate content.Highlights:Why a journalistic approach to writing creates strong content and is beneficial in the B2B worldHow gong calls directly contribute to creating unique contentThe benefits of doing in-depth research when creating written piecesLearn more about WorkRampConnect with Fara on LinkedInMemorable Quotes:"My approach and my philosophy to make it different is, I go back to what did I learn early on in my career about making good content...