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Podcast: Games Growth with Upptic
Episode: Retention Marketing in Games with Manu Gambhir (Snapyr)
Description: Our guest this week is Manu Gambhir, Co-Founder and CEO of Snapyr. Snapyr supercharges player retention for game developers and publishers. They offer the world's first no-code visual programming language for engagement marketing.
In this week’s podcast we take a dive into retention marketing for games. With UA efficacy decreasing due to increasing privacy restrictions, retention marketing offers important opportunities for maximizing player value. Manu shares his insights on what these opportunities are and how to take advantage of them. We also dive into attribution, measurement, and modeling to understand the full LTV of players.
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