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Podcast: More Perfect Marketing
Episode: The One About Truth In Marketing (with Ashleigh Chanel)
Description: If you've every heard the phrase "truth in advertising," there's a reason it exists. Back in the late 19th century, advertising was unregulated and companies would make all sorts of outrageous claims about their products.Â
Even with more regulation in place, there's still a lot of inaccuracies and misrepresentation in marketing. In this episode we discuss how things can be done more honestly and authentically.
Now, you may be thinking: "Isn't marketing about exaggerating the truth a little bit in order to make a product or service sound more appealing?" And, while that may be pa...