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Podcast: More Perfect Marketing
Episode: The One About Your Marketing Plan (with Tim Fitzpatrick)
Description: Without a plan, your marketing efforts are likely to fall short. A lot of small businesses don't have a plan, and that's a big mistake. Without a plan, it's difficult to track your progress and determine what's working and what isn't.
In this episode, we'll discuss the simple components for putting a plan together. We'll also talk about some of the benefits of having a marketing plan, such as increased visibility, improved customer loyalty, and increased sales.
Joining David for this discussion is Tim Fitzpatrick, an entrepreneur/business owner with marketing and growth expertise. Tim...