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Podcast: More Perfect Marketing
Episode: The One About How Businesses Can Communicate More Personally (with Scott Murray)
Description: There's a commonly understood concept in marketing. It goes something like: "it's not about you... it's about them." The "them" in question, of course, is a business's prospects.
And yet, so many businesses ignore this core concept when they create their marketing material, their website, or even when they product content.
In this episode, we discuss how to better incorporate more personalized messaging into your marketing with Scott Murray. Scott has 20+ years experience in content and strategy experience, starting in print/audio and evolving his expertise to to blog, social, web video, podcasting and beyond.<...