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Podcast: More Perfect Marketing
Episode: The One About The Value Of Content Systems (with Angela Pointon)
Description: Content marketing is a tricky concept for most businesses. Creating content is one thing - but doing so strategically, intentionally, and systematically is another.
In this episode we talk with Angela Pointon, president of the content marketing agency, 11outof11. Angela worked for numerous startup companies and marketing agencies her whole career. Then she decided she could do it better on her own and set up the 11outof11 shop.
The 11outof11 marketing agency is a HubSpot agency partner and they utilize that tool for both marketing and sales for clients. She and the team work with...