LanguaTalk

It Depends

CrossFit Games legend and seminar staff flowmaster Katie Hogan, and multi-location affiliate owner, and CrossFit Games participation award winner Jordan Holland discuss everything at the intersection of fitness and business with an admitted CrossFit bias. If you love snatches, and sarcasm you found your people.

86. When should you expand the offering, and stuff gets heavy sometimes.

47 mins; February 08, 2026

85. Katie hates trees and RESET needs a better manager?

59 mins; January 21, 2026

84. Well rounded teams and NOT following your passions

54 mins; December 20, 2025

83. RESET did a customer survey and Jordan is FIRED!

58 mins; December 07, 2025

82. Imposter syndrome, Jordan is off the market, and Chad wins

61 hours 13 mins; November 20, 2025

81. Big life changes, lawsuits, airpods and gym politics

61 hours 53 mins; October 07, 2025

80. WE ARE BACK! Katie is mom AND coach of the year and Jordan is locking down that sugar mama

73 hours 8 mins; September 09, 2025

79. Great day in history, CrossFit vs everything or CrossFit PLUs everything

43 mins; June 08, 2025

78. Joe Tepe is here and he is on fire! Also sperm racing is a thing now.

69 hours 15 mins; May 16, 2025

77. Non-essential sex sounds, Pepsi is losing, and pick up the pieces

44 mins; April 15, 2025

76. Katie could kidnap you, wellness is booming, and ex-members creeping back

53 mins; April 02, 2025

75. Dan Uyemura is here! Founder and CEO of PushPress is taking you to school!

87 hours 11 mins; February 21, 2025

74. Kev DO NOT listen to this one, CFG rule change, and new coaches

62 hours 39 mins; February 03, 2025

73. IT'S 2025!! 2024 Industry Rundown, Jordan's L2, Good coach, bad mover?

53 mins; January 09, 2025

72. New FTC rules, don't be a hoarder, TOP 50% Y'ALL

57 mins; December 14, 2024

71. It's been a minute

46 mins; November 20, 2024

70. Making sales calls, Rogue vs Concept 2, take a break

62 hours 8 mins; October 20, 2024

69. Painted dogs, Katie is a hot mom, and making fitness, friends, AND money.

58 mins; October 05, 2024

68. Affiliate summit, to discount or not to discount, and level up your education

58 mins; September 20, 2024

67. Ask good questions, Jordan is in France, Katie hates periods, new zone diet

50 mins; September 12, 2024

66. Totally worth the wait, Jordan's Games experience, showers, and science food

60 hours 57 mins; August 27, 2024

65. Practice your pitch, taping cats together, and It Depends merch?

42 mins; July 13, 2024

64. Crappy rent vs crappy landlords, no kids allowed, and strong sexy seniors

62 hours 33 mins; July 01, 2024

63. Wearables are for women, saunas are for men

58 mins; June 21, 2024

62. The gym without a face, CrossFit Games Semifinals, and Hyrox at your gym

60 hours 0 mins; June 02, 2024

61. Humans vs the algorithm, sucking at sales, and snakes everywhere.

56 mins; May 19, 2024

60. Don't be the best, lessons from Stages, ISSA making moves, and I hate your vibe.

52 mins; April 30, 2024

59. Jay Decoons is here, the Open is over and we loved it, and a SWEEET listener quesiton

104 hours 9 mins; April 01, 2024

58. Lay off the buterfly and don't let the brand languish. Lessons from Lifetime Fitness, Bowflex, and Jazzersize.

59 mins; March 09, 2024

57. Charge like a bathhouse, Riot is closing, and selling your gym

50 mins; February 23, 2024

56. Can there be too much sex in the gym? What if your partner sucks?

53 mins; February 06, 2024

55. Your CRM game better be strong. Tesla, Tiktok and burnout?

59 mins; January 18, 2024

54. Why do people fawn over earlier eras of CrossFit, Google search trends, new years resolutioner haters

65 hours 18 mins; December 30, 2023

53. SEASON 2! Well sort of. Year 2, so basically the same thing.

48 mins; December 14, 2023

November 30, Affilaite fee increase, L2 requirement, and the industry outlook according to us

62 hours 56 mins; December 02, 2023

November 16, Language matters, CEO's maybe not so much, and when to start marketing your new business.

54 mins; November 16, 2023

November 9, Games problems, sweaty member problems, trough of sorrow problem.

59 mins; November 09, 2023

November 2, Don't be like lifetime fitness, do have a plan for a broader service offering, and make sure you are casting a wide net for new members.

56 mins; November 03, 2023

October 26, Rogue Invitational is predictive, Spotify has the answer, and you need more continuing education

56 mins; October 28, 2023

October 19, Super plunge and Ultra Theragun, stop buying new stuff for the gym, and drop ins suck sometimes

55 mins; October 19, 2023

October 12, Your business partner might suckk, CLIMBR gets acquired, and Oura is doubling down on stress

44 mins; October 13, 2023

October 5, Sharing pronouns, Lulu vs Peloton, and gym lounge areas

64 hours 1 min; October 06, 2023

September 29, Jenn Green senior manager of US gym ops, writing a business plan, and fitness in the metaverse

61 hours 18 mins; October 01, 2023

September 21, Everyone is a salesperson, lessons from EoS and Planet Fitness.

56 mins; September 24, 2023

September 14 Orange Theory is coming for your weightlifters and The CrossFit Games equipped by Life Fitness?

56 mins; September 16, 2023

September 7, Guido Trinidad is crushing it, but you already knew that, vacations are important, and maybe you should upgrade your gym tech

72 hours 47 mins; September 09, 2023

August 31, AI is your friend, kids suck sometimes, old people are LIARS!

49 mins; September 02, 2023

August 24, Feedback loops, CrossFit Games at ATT Stadium, and affiliate rookie of the year?

66 hours 37 mins; August 28, 2023

August 13, WE ARE BACK! And Caleb Gregory is with us.

65 hours 17 mins; August 20, 2023

July 27, Katie loves GORUCK, should you go big or cheap when it comes to a lease, and there are enemies at the gates.

53 mins; July 29, 2023

July 20, You should make your gym prett, Lululemon layoffs and the WHO is...a thing...I guess.

46 mins; July 24, 2023

July 13, Finding "good" CrossFit gyms, F45 HQ sucks more than ever, West Coast WZA and Mission Impossible 7

62 hours 56 mins; July 16, 2023

July 6, Does being a gym owner ever get easy, one of the host is crushing on Dale King and it isn't Katie, and lessons from Xponential

63 hours 5 mins; July 10, 2023

June 29, It is a great time to open a gym, Ozempic is already outdated, and you should definitely double down on behavior change.

56 mins; July 02, 2023

June 22, Jason Khalipa has more money and more muscles than you. He really wants to help you improve on both.

94 hours 22 mins; June 24, 2023

June 15, Dale King is the coolest and he knows it.

97 hours 14 mins; June 17, 2023

May 8, Adam Neiffer is nicer than you, like a lot more, should use AI, and the fitness industry is booming

85 hours 56 mins; June 11, 2023

June 1, Alan is definitely winning but he wants you to win too!

91 hours 32 mins; June 03, 2023

May 25, Don Faul keeps the party going, why affiliates should learn from Barry's bootcamp, and how to develop coaches if you aren't a great coach.

83 hours 28 mins; May 26, 2023

May 18, Don Faul isn't holding back and we love it

80 hours 41 mins; May 18, 2023

May 11, Bryant Powers is better than you at everything, Jenny Craig is dead, Oura is crushing, and you don't need TikTok, or maybe you do.

97 hours 15 mins; May 12, 2023

CINCO DE QUATRO! Josh Hunnicut is here and raising the bar for affiliate financial success, Oura is up and Halo is down, and finally something nice about Trent.

95 hours 11 mins; May 05, 2023

April 27, CrossFit layoffs and Jordan is a casualty, new business vs retention, and semifinals throwdowns.

35 mins; April 28, 2023

April 20, Chriss Smith is dropping knowledge, fitness racing is on the rise, and you why you should smile more

100 hours 18 mins; April 22, 2023

April 13, Andrew Charlesworth comes in hot with the money talk, we want more from Hiller, rent is an issue, and everybody loves Twins.

79 hours 11 mins; April 14, 2023

April 6, CFL1 isn't just for coaches, Mark Wahlberg vs Nicole Carroll, and would a 5 minute mile help your open ranking

72 hours 26 mins; April 07, 2023

March 30, Justin Cotler is here but he won't coach either of us. BMI still sucks, Target is innovating, should CrossFit HQ go DTC?

111 hours 8 mins; March 30, 2023

March 23, Dating your members, raccoon dogs, more lessons from franchise fitness, and Precor layoffs are a good sign for CrossFit

41 mins; March 24, 2023

March 16, CrossFit inside Wal-Mart, Quarterfinal review with a quarterfinal athlete, big vs small gyms, and showering your members with love

61 hours 10 mins; March 18, 2023

March 9, Kevin Ogar teaches us stuff, personal training at CrossFit gyms, Planet Fitness is breaking records, and Alexis Raptis is going to win the CrossFit Games?

81 hours 54 mins; March 10, 2023

March 2, The best insurance lesson ever and why RRG is the only answer, NOBULL is going big in London, do you need a head trainer, and what you should do about the crappy gym down the street

79 hours 55 mins; March 03, 2023

February 23, Finding new members, developing new trainers, arrogant Costco shopping, and a gated CrossFit community.

73 hours 42 mins; February 23, 2023

February 16, Jesse Burdick comes in hot with the steroid talk, F45, 24 Hour Fitness, and Tonal are taking hits, trainer pay rates, and profitability talk

87 hours 45 mins; February 16, 2023

February 9, Gym ownership as a side hustle, CrossFit Hillcrest update, 2023 fitness trends, and when to fire a trainer,

60 hours 14 mins; February 09, 2023

February 2, Happy black people month, Niki Brazier is here and delightful, should your staff be sales trained and a case for rotational movements

74 hours 22 mins; February 03, 2023

January 26, Acquisition vs retention, H&M has a gym, John Wooley joins, and you don't need to care about competing to do the Open

61 hours 21 mins; January 26, 2023

January 19, Affiliate summit, Katie loves her Oura ring, Jason Khalipa is back in CrossFit, Chase Ingraham is on the show and puts Jordan's podcast voice to shame!

73 hours 47 mins; January 24, 2023

January 12, Continuing education, fat kids on drugs, Adrian Bozman joins us, and when to get a bigger space

67 hours 57 mins; January 12, 2023

Jan 5, The magic of CrossFit, getting angry on Facebook, the importance of starting off on the right foot, and numbers you should be tracking

57 mins; January 06, 2023

December 29, Incentivizing staff, Gary Gaines departs CrossFit, Netflix adds fitness, and NOBULL is in the NFL

64 hours 14 mins; December 30, 2022

December 22, CrossFit Louvre crushing, strength training is so hot right now, and DEI fun

66 hours 31 mins; December 22, 2022

December 15, Lessons from fitness franchising, do you know your [bill of] rights, cleaning up membership rates,

59 mins; December 15, 2022

December 8, Employee compensation, unicorns, polygamy, CrossFit SOMA, Jute CrossFit and the FDA sucks...alot

67 hours 26 mins; December 09, 2022

December 1, Rosa Parks, eviction notice, Spartan Race, better follow up, and better sales training

55 mins; December 04, 2022

November 22, Dead minks, drop in at my own gym, leap seconds, mental health apps, weight check in, and Black Friday questions.

56 mins; November 23, 2022

November 22, Dead minks, drop in at my own gym, leap seconds, mental health apps, weight check in, and Black Friday questions,

58 mins; November 23, 2022

November 12, Customer follow up, CrossFit affiliates in the news, Lessons from Crypto meltdown, Chad reflections

56 mins; November 17, 2022

0. It Depends Preview

1 min; November 12, 2022

1. November 10, Early Open registration, Level 4 launch, Gym culture, Inflation impact

52 mins; November 11, 2022

It Depends

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