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MarTech Podcast ™ // Marketing + Technology = Business Growth

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

Maximizing Customer Empathy With Product Design -- Mattia Santin // Hotjar

12 mins; August 21, 2023

Should You Hire Actors Or Creators -- Danil Saliukov // Insense

13 mins; August 20, 2023

UGC Creators Vs Micro-Influencers -- Danil Saliukov // Insense

17 mins; August 19, 2023

Strategic Visitor ID Insights -- Nick Lissette // Pearl Diver

14 mins; August 18, 2023

How Site Visitor ID Enhances Lead Gen -- Nick Lissette // Pearl Diver

13 mins; August 17, 2023

Unlocking Anonymous Visitor Identification -- Nick Lissette // Pearl Diver

16 mins; August 16, 2023

Replacing Cookies With Empathy-Based Personas -- Emily Lyman // Branch & Bramble

18 mins; August 15, 2023

MarTech For Lifestyle Brands -- Emily Lyman // Branch & Bramble

18 mins; August 14, 2023

How to Create Dynamic, Live Videos-- Chris Savage // Wistia

17 mins; August 13, 2023

Why Marketers Need To Lean into 1st-Party Data -- Chris Savage // Wistia

16 mins; August 12, 2023

Creating The Fetch Price Index -- Birk Cooper // Fetch

14 mins; August 11, 2023

Reward & Loyalty Program Creation -- Birk Cooper // Fetch

20 mins; August 10, 2023

The Next Generation Of AI In ECommerce -- Blake Van Leer // Proto AI

14 mins; August 09, 2023

Understanding Community-Led Growth -- Jake Randall // Common Room

17 mins; August 08, 2023

Navigating The Influencer-Led B2B Buyers Journey -- Jake Randall // Common Room

18 mins; August 07, 2023

Branding Beyond Your Logo -- Arti Sharma // Measure Marketing Results Inc

13 mins; August 06, 2023

The Future Of Content Marketing -- Arti Sharma // Measure Marketing Results Inc

13 mins; August 05, 2023

Inbound Marketing Approach To Lead Gen -- Arti Sharma // Measure Marketing Results Inc

13 mins; August 04, 2023

Why A/B Testing Will Be Extinct In 3 Years -- Paul Meinshausen // Aampe

12 mins; August 03, 2023

How AI Is Disrupting Lifecycle Marketing -- Paul Meinshausen // Aampe

15 mins; August 02, 2023

Tips For B2B Software Marketers -- Chris Voce // G2

13 mins; August 01, 2023

5 Factors Shaping B2B Software Buying -- Chris Voce // G2

17 mins; July 31, 2023

Marketing Strategies To Retire -- Constantine Yurevich // SegmentStream

12 mins; July 30, 2023

Preparing For Google Chrome's Cookie Restrictions -- Constantine Yurevich // SegmentStream

11 mins; July 29, 2023

What Bots Cause Black Friday Losses -- Daniel Avital // CHEQ

14 mins; July 28, 2023

The Need For GTM Security -- Daniel Avital // CHEQ

18 mins; July 27, 2023

The Acquisition-To-Growth Playbook -- Elizabeth Cholawsky // HG Insights

13 mins; July 26, 2023

Displacing Competitors Through Product Launches -- Elizabeth Cholawsky // HG Insights

15 mins; July 25, 2023

Technology Intelligence Data-Driven Decision-Making -- Elizabeth Cholawsky // HG Insights

14 mins; July 24, 2023

Community-Driven Outcomes -- Ike Nwabah // Higher Logic

19 mins; July 23, 2023

Marketer's Community Guide -- Ike Nwabah // Higher Logic

17 mins; July 22, 2023

How To Constantly Optimize Campaign Performance -- Aron Clymer //Data Clymer

10 mins; July 21, 2023

How Can You Become a Data Hero -- Aron Clymer //Data Clymer

17 mins; July 20, 2023

Podcast Advertising Best Practices -- Todd Cochrane // Blubrry Podcasting

12 mins; July 19, 2023

Business Podcasting Strategies -- Todd Cochrane // Blubrry Podcasting

12 mins; July 18, 2023

Podcast Growth Secrets -- Todd Cochrane // Blubrry Podcasting

14 mins; July 17, 2023

Video Creative Approval Process -- Niklas Dorn // Filestage

16 mins; July 16, 2023

Closing the Gap Between Content Creation & Publication -- Niklas Dorn // Filestage

10 mins; July 15, 2023

How to Get Feedback Faster -- Niklas Dorn // Filestage

13 mins; July 14, 2023

CRM's Role in Customer Experience -- Lars Helgeson // GreenRope

16 mins; July 13, 2023

CRM as a Growth Strategy -- Lars Helgeson // GreenRope

18 mins; July 12, 2023

Live Commerce Strategies for Brands & Influencers -- Ronald C. Pruett, Jr. // The Boston Associates

15 mins; July 11, 2023

Will Live Commerce be Imported from China? -- Ronald C. Pruett, Jr. // The Boston Associates

22 mins; July 10, 2023

3-Steps to Earn Editorial Backlinks -- Farzad Rashidi // Respona

19 mins; July 09, 2023

Finding Opportunity Keywords -- Farzad Rashidi // Respona

14 mins; July 08, 2023

Is SEO is the Right Acquisition Channel for You? -- Farzad Rashidi // Respona

16 mins; July 07, 2023

Beware of the Grifterverse -- Juan Mendoza // The MarTech Weekly

19 mins; July 06, 2023

Introducing the TMW100 MarTech Awards -- Juan Mendoza // The MarTech Weekly

17 mins; July 05, 2023

Best-Performing Ad Formats for Programmatic -- Sergey Shchelkov // Epom

17 mins; July 04, 2023

Programmatic Ad In-Housing's Benefits & Drawbacks -- Sergey Shchelkov // Epom

20 mins; July 03, 2023

Improving Newsletter Conversion Rates -- Emily McGuire // AWeber

12 mins; July 02, 2023

Building a Quality Email List -- Emily McGuire // AWeber

14 mins; July 01, 2023

Understanding Email Marketing Metrics -- Emily McGuire // AWeber

19 mins; June 30, 2023

Why Retail Requires Entertaining Communities -- Sebastian Hamann // Shopware

13 mins; June 29, 2023

The AI Industrial Revolution of Ecommerce -- Sebastian Hamann // Shopware

19 mins; June 28, 2023

New Customer Engagement Industry Benchmarks -- Ian Macleod // SALESmanago

16 mins; June 27, 2023

Where is AI Taking Marketing? -- Ian Macleod // SALESmanago

18 mins; June 26, 2023

Community Led Growth -- Mike Rizzo // MarketingOps.com

19 mins; June 25, 2023

Building the Marketing Operations Community -- Mike Rizzo // MarketingOps.com

22 mins; June 24, 2023

Best AI Tools for Marketers -- Jeanna Barrett // First Page Strategy

15 mins; June 23, 2023

Lead Gen Strategies for SaaS -- Jeanna Barrett // First Page Strategy

15 mins; June 22, 2023

Integrating Marketing Into Field Ops -- Rob Freedman // Zuper

12 mins; June 21, 2023

How Sustainable SaaS Growth Looks -- Rob Freedman // Zuper

13 mins; June 20, 2023

How Growth Marketers Leverage AI -- Rob Freedman // Zuper

15 mins; June 19, 2023

Engagement in Virtual Events -- Daniel Moss // We and Goliath

10 mins; June 18, 2023

Virtual Event Promotion -- Daniel Moss // We and Goliath

11 mins; June 17, 2023

Next-Level Virtual Event Production -- Daniel Moss // We and Goliath

15 mins; June 16, 2023

Turning Call Data Into Marketing Advantages -- Masami Middleton // CallRail

14 mins; June 15, 2023

Unlocking Call Data Insights Using AI -- Masami Middleton // CallRail

16 mins; June 14, 2023

Marketing Mix Modeling (MMM) -- Mark Stouse // Proof Analytics

13 mins; June 13, 2023

Tying Marketing to Measurable Results -- Mark Stouse // Proof Analytics

13 mins; June 12, 2023

Marketing, Innovation, & Rev Ops -- Mark Stouse // Proof Analytics

18 mins; June 11, 2023

Making the Most of Your Tech & Data Investments -- Courtney Trudeau // Merkle

15 mins; June 09, 2023

Why the the Biggest Barrier in Tech is Data -- Courtney Trudeau // Merkle

11 mins; June 08, 2023

CX at Scale & Speed of Customer Expectations -- Courtney Trudeau // Merkle

14 mins; June 07, 2023

How Publishers Can Monetize their Audience with this Alternative to Cookie Tracking -- Shiv Gupta // U of Digital

16 mins; June 06, 2023

Convergence of adTech & MarTech -- Shiv Gupta // U of Digital

16 mins; June 05, 2023

Blending Humans, AI, & Automation -- Erica Salm Rench // rasa.io

13 mins; June 04, 2023

AI-Led Content Creation -- Erica Salm Rench // rasa.io

12 mins; June 03, 2023

AI Tool Accessibility for Marketers -- Erica Salm Rench // rasa.io

12 mins; June 02, 2023

Where is AI Most Effective in Marketing? -- Yaniv Makover // Anyword

11 mins; June 01, 2023

Leveraging AI Without Losing Creativity -- Yaniv Makover // Anyword

19 mins; May 31, 2023

Optimizing PPC is not How You Grow -- Chris Nawrocki // Heur

15 mins; May 30, 2023

Marketing's Demise in the Digital Age -- Chris Nawrocki // Heur

17 mins; May 29, 2023

Adding Audio to Your Content -- Tal Florentin // Summurai

12 mins; May 28, 2023

Repurposing Text with Audio -- Tal Florentin // Summurai

17 mins; May 27, 2023

Podcast & Streaming Audio Marketing -- Tal Florentin // Summurai

13 mins; May 26, 2023

Globalization in Technology Marketing -- Dan Radu // Macro

12 mins; May 25, 2023

The Future of the Marketing Profession -- Dan Radu // Macro

17 mins; May 24, 2023

Are Your Leads Humans or Bots? -- Alex Makarski // Clickmakers.io

16 mins; May 23, 2023

Whoever Has the Most Data Wins -- Alex Makarski // Clickmakers.io

17 mins; May 22, 2023

Calculating CAC -- Paul Orlando // USC

14 mins; May 21, 2023

Calculating LTV -- Paul Orlando // USC

19 mins; May 20, 2023

Integrating Direct Mail Into Marketing -- Rick Elmore // Simply Noted

12 mins; May 19, 2023

Handwriting AI -- Rick Elmore // Simply Noted

12 mins; May 18, 2023

Automating Personalization -- Rick Elmore // Simply Noted

11 mins; May 17, 2023

No-Code Community Engagement Techniques -- Steve Hartert // Jotform

12 mins; May 16, 2023

Leveraging no-code Tech to Maximize Productivity -- Steve Hartert // Jotform

16 mins; May 15, 2023

Profitable Channel for Brands of All Sizes -- Robert Glazer // Acceleration Partners

15 mins; May 14, 2023

Is Partnership Marketing Scalable? -- Robert Glazer // Acceleration Partners

15 mins; May 13, 2023

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MarTech Podcast ™ // Marketing + Technology = Business Growth

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