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B2B Inspired

B2B Inspired, the podcast by BlueOcean - The B2B Agency, is all about exploring the ins, outs, ups and downs of B2B Marketing here in Aotearoa, New Zealand. We'll uncover emerging trends and thinking while sharing inspiring real-world stories from B2B Marketers here in New Zealand. With the goal of supporting New Zealand’s B2B Marketing community in becoming one of the best and brightest anywhere in the world, let’s roll up our sleeves and take on tomorrow together.

2026 Mood of the Sales Leader with Mike Stokes

47 mins; March 30, 2026

What Our Most Successful Clients Are Doing In February with Team BlueOcean

39 mins; December 15, 2025

Designing Value That Sticks with Nicola O'Rourke

38 mins; December 08, 2025

Purpose First: The Brand Playbook Behind KRS with Hugh Thomas

32 mins; October 23, 2025

Marketing Effectiveness with Carolyn Schofield

56 mins; October 05, 2025

Effective Tips On Being A Better Leader with Hayley Nelson

36 mins; August 28, 2025

Creating Authentic Company Values with Clare Swallow

35 mins; August 10, 2025

Building Business With Purpose with David & Julie Hayes

46 mins; July 20, 2025

Partnering For Export Success with Phillipa Cameron

47 mins; July 02, 2025

From Garage to Global: The Shot Darts Story

63 hours 40 mins; June 03, 2025

A Founder's Journey with Hadleigh Ford

40 mins; May 11, 2025

FMCG Strategy That Sells with Jayden Kilpatrick

31 mins; April 28, 2025

Why A Plan Is Not A Strategy with PJ Morris

45 mins; April 10, 2025

The 2025 B2B Sales Outlook

42 mins; February 26, 2025

Freeing Smart Minds From Tedious Work with Dave Howden

43 mins; February 12, 2025

Meet the Crew: John Hayler, Creative Design

36 mins; November 26, 2024

What Does it Take to Win? Lessons from Two Legends

44 mins; November 12, 2024

The anatomy of a good idea, and the cost of being dull

38 mins; October 22, 2024

Turning Emotion Into Outsized Results

39 mins; October 08, 2024

The Art of the Customer Interview

42 mins; September 24, 2024

The Product Marketing Advantage

49 mins; September 11, 2024

Actionable Insights from Tech Marketer of the Year, Nick Whitehead

27 mins; August 06, 2024

Launch Lessons from Lovina: The Importance of Customer Obsession

32 mins; July 16, 2024

Mastering Jobs To Be Done For Global Growth

29 mins; July 14, 2024

Putting Marketing in the Middle - Unlocking Growth with Lucy Mansfield

28 mins; June 17, 2024

Measuring the Metrics that Matter: Global Lessons from the Coal Face with Carter Perez

21 mins; June 04, 2024

The Strategic Importance of Singular Focus

32 mins; May 20, 2024

Customer Empathy; Unleashing The Marketer's Superpower

37 mins; May 05, 2024

From Presentation To Performance, Preparation Is Everything

35 mins; April 22, 2024

The Role of Humanity in the Rise of AI

41 mins; April 10, 2024

The Power of Marketing When the World Falls Apart

45 mins; March 26, 2024

Understanding the Business of Business Events

36 mins; March 12, 2024

Crafting the Kiwi Legend: The Power of New Zealand's Brand Story

38 mins; February 26, 2024

The Invisible Giants: Uncovering New Zealand's SaaS Success Stories

43 mins; February 14, 2024

Harmonising B2B Sales and Marketing (our most listened-to episode!)

35 mins; January 29, 2024

Lessons From Our First Year of B2B Podcasting

58 mins; January 22, 2024

Putting Some Buzz in your B2B, with Viv Conway

42 mins; November 29, 2023

How Can We Drive Growth in the New Zealand Tech Sector?

43 mins; November 07, 2023

How to Get the Best Out of Your Agency - Sobia Mughal, (ex) Trade Me

44 mins; October 24, 2023

Scaling B2B SaaS Startup with Brandon Palmer

42 mins; October 10, 2023

Byron Sharp, Mark Ritson, and a chat about Crustaceans

34 mins; September 26, 2023

How to Pitch a Brand Refresh with Shannon Bayliss

33 mins; September 11, 2023

Why the Fork Are We Doing a B2B Podcast with Louis Bolton

17 mins; August 29, 2023

Unclogging a Constipated B2B Sales Funnel with Lee Hunter

35 mins; July 31, 2023

Trust – The Real Currency of B2B with Roland Leemans

31 mins; July 31, 2023

Building Your B2B Commercial Confidence with Henrik Arlund

29 mins; July 29, 2023

B2B Inspired

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