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This Commerce Life

A Canadian Podcast, focused on Canadian brands, determined to talk about Canadian success stories. We are retail educators and experts, teaching Canadian businesses how to build, grow, and scale in retail. As industry connectors, Kenny & Phil bring decades of experience as buyers, sales strategists, and marketers into delivering practical, actionable education grounded in real-world application.

How social media is like cleaning toilets. We bring expert help on the show. Laurie Shopland talks about how to power through the things that are blocking your way

52 mins; May 06, 2019

What to do when you need to change what you're working on. Ken picks on Philly

42 mins; April 30, 2019

Interview with Granola Girl. Hobby maker turned entrepreneur from giving out samples to 300 stores. Philly and Ken walk through April's journey.

57 mins; April 22, 2019

Websites, merchandising, CRM and experiential oh my!

47 mins; April 15, 2019

Philly looks inside Ken's head to find out what a buyer sees when they do store visits

51 mins; April 09, 2019

Marketing spend....it's not enough. Philly and Ken talk about the vitamin company that they're working with.

39 mins; April 03, 2019

The guys talk Global Pet Expo, Kenny plays career counsellor. Philly talks about creating content in the middle of the night.

33 mins; March 26, 2019

Marketing budgets, clearout show, plant based protein, how trade shows spark ideas

37 mins; March 19, 2019

What happens if Ken and Philly go to the same show? Ken guests from the Natural Expo West

37 mins; March 12, 2019

Kenny gets dressed up, everyone gets confused. The value of knowing your 'why' and how that helps the team around you.

39 mins; March 05, 2019

Kenny the Amazon guy. A plus content. Philly lives breathes and dreams about brand stories.

45 mins; February 26, 2019

The famous Linda Webb makes her debut. First of many (we hope) Tips on what you need to do to get to production

59 mins; February 19, 2019

Philly rants on why everybody needs to look after their own careers. Kenny plays nice guy. To quote or not to quote a job?

45 mins; February 12, 2019

Know your customer...really. Do you have buyer personas? Looking after the basics to ensure you know who you're building a plan for

41 mins; February 05, 2019

Sku rationalization, marketing messages, Google Ads and seasonal businesses. The guys are all over the place today.

52 mins; January 30, 2019

Philly has some news. The guys get geared up to help a business on a joint venture. The power of Linda Webb.

36 mins; January 22, 2019

What to do when your seasonal business has no season? The importance of paying it forward and helping others.

39 mins; January 15, 2019

Start the year with the right audience. Does your marketing plan match your consumer? Looking for a new word for a new type of agency.

39 mins; January 08, 2019

Happy New Year! We kick it off with a pretty serious discussion about investment and where to spend cash to grow a business.

46 mins; January 01, 2019

Kenny goes straight to WordPress. Philly resurrects Kent's SEO consultancy and creates a ranking for SEO experts in the world

29 mins; December 18, 2018

A re-take on a botched episode. The guys talk about taking on bigger projects, bringing on people they can trust to outsource. An open invite for Linda Webb to jump on the show

36 mins; December 11, 2018

The evolution of freelance - when you start choosing who you work with, and what happiness looks like.

37 mins; December 04, 2018

An apology to Kent, the importance of cash flow and what happens when you get a customer that doesn't pay you or the business goes bonkers

43 mins; November 27, 2018

All laughs and SEO. Phil talks keywords and organic SEO, how to find, build and rank keywords for your business.

41 mins; November 20, 2018

Getting past the gobbly gook of "content marketing," using Instagram to ask your audience for insights. Geo-tagging the bar and the importance of video.

50 mins; November 13, 2018

Phil and Kenny talk about how amazing small business are and the potentials for explosive growth. They talk about return on investment and proper spending in the right buckets to make businesses grow.

43 mins; November 06, 2018

What retailers value and how to deliver it without giving everything away. Coffee preferences and how freelancers network.

40 mins; October 30, 2018

The Linda Webb love fest continues. This week we catch up with the fabulous Laura Dunkley who tells us about her marketing and PR skills and the ONE Network

44 mins; October 23, 2018

A walk down buyer-memory-lane. Kenny and Phil talk pricing, pitch decks and what makes a buyer cranky. Kenny celebrates freedom and they both wonder if having their faces on Youtube negates any SEO benefits

37 mins; October 16, 2018

Old school trade shows, cricket powder, Youtube, and brand takeovers.

33 mins; October 09, 2018

Phil and Kenny start this episode salty. Phil and Kenny talk about winning the holidays and Phil's webinar with Intelocate on "Hacking the Holidays, Keep calm and retail on." Phil shares a pro tip for when to get great discounts to buy an item

42 mins; October 02, 2018

Our first Youtube video on content creation and social media testing...Phil, Jim and Laurie go to M'eat, a big thank you to Linda for looking after Kenny.

42 mins; September 25, 2018

Are marketers uncaring opportunists? Maybe, but we're really nice people. Really. Intricacies of a price increase, What A/B testing really means.

41 mins; September 18, 2018

School gets started, Philly is looking for live test subjects. Basic PR steps for holiday season, webinar secrets and Philly and Ken reveal their GOT obsession

42 mins; September 11, 2018

Kenny forgets Phil. Phil gets ready for school, Cathy gets her house back. The importance of building the retail equation, Amazon buy box, seller central and buyer central

46 mins; September 04, 2018

Seriously, wtf is content and how do we do it?? Kenny conquers the mic, Phil gives away his batch of Mama Vannucci's biscotti to Linda.

42 mins; August 28, 2018

The podcast ditches Skype, we talk threesomes and Zoom, the anatomy of a sales deck, and ageism in the retail industry.

39 mins; August 21, 2018

Who wins? Kenny or the microphone? Content strategy and how to reach a wider audience. We go deep on promotional spend, and knowing when to jump in with your Customer

35 mins; August 14, 2018

What tomato plants and retail have in common. PR - how to make it happen, what to do with it when it does. Private label, sangria and angry Italian men

35 mins; August 07, 2018

What now? Where to drive traffic if Facebook isn't it. Always selling your brand? Keep doing it, the role of brokers. Shout out to the Mississauga Business Enterprise Center

36 mins; July 31, 2018

Retail price people! Phil interupts Kenny mid-rant. They talk retail pricing, distributors, direct to store door delivery, high/low and Every Day Low Price strategies.

42 mins; July 24, 2018

Kenny wanders through Big Sky Country and gets a new sound. We talk small town businesses and the benefit of having someone with a different point of view. Phil gets excited about Flexday

33 mins; July 17, 2018

Mama Vannucci's biscotti, Phil gets paid, Kenny is on the road, doing what's right for the customer and what happens when buyers get together

29 mins; July 10, 2018

Influencers and Microphones. Kenny is on point! Kenny ups his social game, Phil and Kenny talk cannabis, and three cool apps make the list this week

28 mins; July 02, 2018

Kenny keeps his clothes on, Phil distracts Kenny with new apps that every entrepreneur needs. Wait for it...Phil plays Project Manager

40 mins; June 26, 2018

Our guest, Kelly Ison talks about the importance of strategy and vision, and lessons learned. Kelly and Kenny pick on Phil's corporate ways.

40 mins; June 19, 2018

Penny Profit vs lowest price, Mary Meeker's Internet Report, the lonely life of an entrepreneur and Google's Adword review policies

46 mins; June 12, 2018

Do you know the cost of your products? Phil left speechless by Kenny's story. Google Adwords driving traffic, but the right audience? We answer questions from last week.

66 hours 29 mins; June 05, 2018

How to beat the Amazon effect, the sports industry, and Einstein Pets. Phil and Kenny talk experiential and how small biz wins.

30 mins; May 29, 2018

Kenny gets embarassed, Phil and Kenny explain the difference between markup and margin, and how to drive traffic to Kenny's website. Phil tells you where not to drop your drawers

26 mins; May 22, 2018

Phil geeks out and gets excited about email marketing. Kenny and Phil talk about how important it is to be able to outsource things and to learn new things

32 mins; May 15, 2018

Kenny talks about being useless and Phil bestows him the title of 'Retail Badass' Kenny abolishes the term 'retail mark-up' and Phil talks about his crazy sleep patterns

31 mins; May 08, 2018

Guest episode. In honor of #smallbusinessweek Kent comes on the show and Kenny and Phil get super excited about cash flow, out of stocks, assortment planning.

56 mins; May 01, 2018

Kenny re-orders biscotti, Phil feels left out because his mom doesn't make him cookies. Both Kenny and Phil love Ikea's Omnichannel experience. They're also looking for their Japanese listeners.

36 mins; April 24, 2018

It's Q&A episode, Kenny and Phil answer some listener questions on cash flow, and where to buy 420 grasshopper gourmet. Kenny and Phil decide they have faces made for radio.

37 mins; April 17, 2018

Meeting Lia Ollo. We talk to a super smart guest with a bright future, who shares a little bit of her brain with us. We talk about Point of Sale systems, what small business owners need to worry about and how to choose a POS system.

28 mins; April 10, 2018

Facebook. The cost of personal data, #deleteFacebook. Kenny and Phil and special guest Lia Olla talk about Facebook's gaffes and what it means to them.

13 mins; April 06, 2018

This episode is all about getting into the buyer's head, the secret dialogue they're having while you're presenting. Phil talks about getting yelled at, and Kenny confirms they have no feelings

32 mins; April 03, 2018

Traveling podcasters. Phil is in Orlando at Global Pet Expo and Kenny is in Portland. Voodoo donuts, pet store owners, and how brands drive online traffic to their retailers

35 mins; March 27, 2018

Phil and Kenny talk about the anxiety of being small business owners. Phil talks about the lessons he's teaching at Global Pet Expo and being alone.

30 mins; March 20, 2018

Phil talks about leaving Hubba, explains what the heck omnichannel means, and Kenny confirms he's not dead.

22 mins; March 13, 2018

Results from the Tradeshow, a community gathering at the coffeebar, what do to when you get listed?

23 mins; March 06, 2018

New Format. 2 Things to think about. Paid loyalty and Trade Show season

36 mins; February 27, 2018

Funny Story, Price Fixing, Facebook News Feed and how it affects your small business

26 mins; February 20, 2018

Re-doing your brand story. (always) How small business is going to win against Amazon

26 mins; February 13, 2018

Brokers...what are they? What can they do for you? Kenny and Phil and special guest Jim Shopland talk about brokers

33 mins; February 06, 2018

Complexities of launching a new brand. Kenny talks about launching his new brand.

31 mins; January 30, 2018

Small brands - You had a great idea...when is it time to call it quits?

12 mins; January 23, 2018

Whole Foods return to Traditional Grocery, Explanation of Pay for Play

24 mins; January 16, 2018

Amazon and Walmart

22 mins; January 09, 2018

Retail Apocalypse, Sears and the Hip

15 mins; December 08, 2017

So...about us...This Commerce Life

2 mins; December 07, 2017

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This Commerce Life

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