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Marketing School - Digital Marketing and Online Marketing Tips
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How Trump made his assassination attempt a marketable moment, Why you can't trust CNN or Washington Post anymore, BlackRock pulls commercial that included Trump rally shooter, and Companies pull ads during the shooting from social media
25 mins; July 18, 2024
Why Elon Musk doesn't use data when creating new innovations, How marketing can backfire: Roaring Kitty purchased $245M of Chewy, and Search everywhere optimization: platforms SEOs need to optimize for beyond Google
24 mins; July 17, 2024
How to use fake haters to blow up your engagement, The genius of Kourtney Kardashian's 'Lemme' brand, 76% of NVIDIA employees are millionaires and 37% are worth over 20 million, and more
23 mins; July 16, 2024
Louis Vuitton and Dior's genius real estate strategy, Is Alex Hormozi right about not promoting in your content?, Traditional content marketing is dead - here's what to do, and The power of marketing a magic pill (Ozempic)
24 mins; July 15, 2024
Unlock $1M Revenue: Proven Strategies for Agency Success
23 mins; July 13, 2024
Zoominfo's SEO gets torched, The early winner of AI is…consultants?, How Steve Jobs was taught what a good ad looks like, and Google dropping continuous scroll in search results
22 mins; July 12, 2024
Does embedding YouTube videos help with SEO rankings?, Over-optimized SEO features associated with Google traffic declines, CMO tenure falls to lowest level in more than a decade, and AI will make marketing harder, not easier
21 mins; July 11, 2024
Perplexity's keyword visibility goes up 86%, Why mainstream media is dead, and SaaS companies are spending $2.64 to generate $1 of revenue
25 mins; July 09, 2024
Undisclosed marketing tactics from Neil Patel & Eric Siu, and Companies are taking a stance on meritocracy
21 mins; July 08, 2024
Don’t Create a Personal Brand If You Want to Do This as an Agency Owner
24 mins; July 06, 2024
Neil Patel and Eric Siu's Biggest Business Mistakes
23 mins; July 05, 2024
Why e-commerce and UGC are crushing for SEO while affiliate sites are dying, and MEI (Merit, Excellence, Intelligence) vs DEI (Diversity, Equity, Inclusion)
19 mins; July 04, 2024
How Zapier got $575m worth of SEO traffic, AI Overview data that will blow your mind, Google AI Overviews showing less often, with less Reddit, data shows
22 mins; July 03, 2024
The hidden agenda behind the presidential debate, RFK's alternate presidential debate, and Prepare to go all in on video for LinkedIn and X
21 mins; July 02, 2024
Apple pays OpenAI…nothing?, and How to get 2.5B views from shorts/reels/TikToks
18 mins; July 01, 2024
Communities as the new SEO, Airbnb's customer service fiasco, Elon takes 'likes' private, & more
21 mins; June 28, 2024
Is TOFU content now useless for SEO?, Meta plans to cut VPs, and The marketing strategy Eric and Neil use to get enterprise accounts
23 mins; June 27, 2024
Prediction: Google’s AI to personalize search better than ChatGPT, and Starbucks' 7-month turnaround
22 mins; June 26, 2024
Tesla shares up after Elon Musk says he is set for victory in $56 billion pay vote, California's $22 minimum wage backfires, and Are 4-day work weeks a good idea?
23 mins; June 25, 2024
Is Cannes Lions worth it?, Ramp overwhelms Brex's marketing, Gary Vaynerchuck says, "Advertising is now a ‘meritocracy’”
18 mins; June 24, 2024
The #1 Strategy to Break $1M as an Agency Owner
21 mins; June 22, 2024
Why rebranding is a mistake most of the time (ConvertKit to Kit), Google AI Overviews only impacts 15% of queries; down from 84%, Gary Vee on the #1 marketing opportunity in 2024, Why productized services are not actual services
26 mins; June 21, 2024
2024 bankruptcies show where the economy is really at, Are plus-sized and trans beauty queens good for beauty pageants?, and The best marketing strategy ever (Instagram)
24 mins; June 20, 2024
Canva's $26B SEO strategy, Communities gaining SEO traffic, & A cautionary tale for affiliate sites
23 mins; June 19, 2024
96% of sites ranking in top 10 have 1000+ links
22 mins; June 18, 2024
Site removes ads and traffic explodes 113%, Why Sam Sulek's views are falling, Neil’s business acquisition story, GPT-4o destroys HOA - how this will affect businesses, & more
27 mins; June 17, 2024
8-Figure Bootstrapped Agency Blueprint
22 mins; June 15, 2024
Engagement grew on X despite controversy, research finds, Beverly Hills schools struggle to fill classrooms, $6.6M SaaS built off of YouTube influencers, What is warm outbound sales?
25 mins; June 14, 2024
The marketing genius of the Kardashians, and What Eric gets out of YPO retreats
22 mins; June 13, 2024
Gamestop's Roaring Kitty play backfires, Marketing leaders in dialogue at AI summit in New York: ‘This is 2001 all over again’, Eight Sleep's amazing SEO & brand strategy (22M monthly searches)
20 mins; June 12, 2024
How SEOs hijack Reddit, The impact of Google's search leak for businesses, Google responds to leak: Documentation lacks context, Do brand searches drive SEO up exponentially?, and Perplexity AI's big SEO campaign
21 mins; June 11, 2024
Pixar is laying off 14% of its workforce, Liquid Death is giving away a functional $400k fighter jet or a briefcase full of $250k cash, How to build a community, How the Barbie movie cost me $10k, Do fake podcast ads work?
18 mins; June 10, 2024
Outreach Secrets: Winning Tactics to Engage Decision Makers
23 mins; June 08, 2024
Trump campaign raises $53M after verdict, GameStop shares jump 30% after ‘Roaring Kitty’ trader posts account showing $116 million position, Chanel scrutinized over viral posts
23 mins; June 07, 2024
Should you raise money today?, How to get a 73% free trial conversion rate, Netflix ads tier hits 40 million subscribers, and Netflix's password crackdown leads to…
20 mins; June 06, 2024
Why Bryan Johnson Wants to Be God
30 mins; June 05, 2024
What ChatGPT-4o means for marketers, What is signal-based selling?, Playbook: Automatically turn site visitors into customers
18 mins; June 05, 2024
The impact of AI overviews on SEO, Google starts testing ads in AI overviews, Google CEO is ’empathetic’ to content creators Search has wiped out, The economics behind a $100k creator deal
19 mins; June 04, 2024
McDonald's & Taco Bell show where the economy is really at, and The genius of Bryan Johnson's marketing
24 mins; June 03, 2024
How to think about agency M&A, and The downfall and rebirth of the Patels
42 mins; May 28, 2024
OpenAI’s marketing head shares the one big mistake CMOs are making with AI, and Sam Altman on the future of in person experiences
25 mins; May 27, 2024
AOA sneak peek: The Future of Agencies with AI
24 mins; May 25, 2024
Is the ad spend on the Super Bowl or Olympics worth it? It depends on whom you ask, Disney maximizes streaming with surprise Disney+, Hulu, and Max bundle
20 mins; May 24, 2024
Gamestop shoots up 91% off a meme, L'Oreal, a $250B company, fails at Kickstarter, How VCs are using podcasts to lure founders, Can you manipulate SEO results using LinkedIn Pulse?
19 mins; May 23, 2024
Is Gary Vee An All-time Entrepreneur Or?...
34 mins; May 22, 2024
Amazon has cracked the code on social attribution, Apple apologizes for iPad Pro ad showing hydraulic press destroying guitars, piano, Kid claps his way to 241k IG followers
21 mins; May 22, 2024
Google's search dominance drops to a 15-year low, CNN, USA Today, and LA Times get hit by Google's site reputation abuse policy, Google CEO on future of links, AI making search quality worse, Screaming Frog now allows you to automate SEO, and more
22 mins; May 21, 2024
OpenAI is now developing a search engine, A company wants to buy Neil’s company, and Is remote work hurting Americans' global job edge?
27 mins; May 20, 2024
Bonus episode #3: A sneak peek of what our AOA hangouts look like
22 mins; May 18, 2024
Our thoughts on Alex Hormozi's content shift, Is 'giving value' overrated, & Underrated vs overrated marketers
22 mins; May 17, 2024
Why there will never be another Oprah, and Frame.io's $1.3B startup lessons
30 mins; May 16, 2024
His Sleep Company Might Be Worth 1 TRILLION Dollars | Eight Sleep
34 mins; May 15, 2024
97% of these sites got hit by Google's HCU, Eight newspaper publishers sue Microsoft and OpenAI over copyright infringement, CNET + best buy = new era for media?, 70% of millennials relating to creators over celebrities
25 mins; May 15, 2024
NVIDIA's Jenson Huang's unorthodox leadership style, and How AI agents will change marketing
31 mins; May 14, 2024
Why book writing sucks (statistics), Google Search revenue increases 14% YoY to $46 billion, Pinterest shares soar 18% on earnings beat, strong revenue growth, Advertising revenue grew 24% in the first quarter, outpacing retail and cloud computing
28 mins; May 13, 2024
Bonus episode #2: A sneak peek of what our AOA hangouts look like
22 mins; May 11, 2024
How Shake Shack is out-marketing Chick-fil-A, This Skool group makes $258,000mo, Meta opens up Quest OS to third-party hardware makers, What to do about the TikTok ban, The single most important event in the history of Facebook, & more
24 mins; May 10, 2024
Express files for bankruptcy, plans to close nearly 100 stores as investor group looks to save the brand, and Mark Zuckerberg's personal brand transformation
33 mins; May 09, 2024
SGE has the potential impact over $40 billion per year in ad revenue for marketers, The genius of Ferrari's marketing, and All-Electric Mercedes-Benz G-Wagon
20 mins; May 08, 2024
How MrBeast's new content format caused me to cry and How Prime saved Amazon
17 mins; May 07, 2024
Wall Street pushes out rate-cut expectations, sees risk they don’t start until March 2025, Attribution is somewhat unknowable, Meta advertisers claim sales are down and costs are up due to glitchy automated system, and more
24 mins; May 06, 2024
Revenue comparison: 1B YT shorts vs. 1B YT long-form views, What are non-endemic ads from Amazon, Kindle and Oprah story
22 mins; May 03, 2024
How effective is copying as a marketing strategy? Well, let's look at YouTube Shorts, AirChat, the number 1 factor for a viral video
22 mins; May 02, 2024
How Jason Cohen Built TWO Billion Dollar Companies (One Bootstrapped)
31 mins; May 01, 2024
Marketing takeaways from Andrew Huberman, Dr. Peter Attia, Bryan Johnson, and more
24 mins; May 01, 2024
Google confirms links are not that important, Google’s CEO on what search will be like in 10 years, and Does the WNBA actually have potential now?
21 mins; April 30, 2024
Market valuation in India, and Marketing lessons from the human that ran the entire continent of Africa
20 mins; April 29, 2024
The Rock resurrects WWE, Trump Media shares close more than 15% higher after days of declines, MKHB destroyed an AI company in 41 seconds, Companies that acquire vs companies that don't, and more
22 mins; April 26, 2024
WooCommerce SEO migration disaster, Content creators are the modern form of demand gen, and Value of top 100 B2B brands up by 10% vs. last year, study finds
19 mins; April 25, 2024
How To ACTUALLY Get ANYTHING You Want | Marie Forleo
30 mins; April 24, 2024
Does long form content still matter for SEO, Is SEO A/B testing back, The eclipse helped generate 7.6 billion dollars in revenue, and Is it worth having your company logo on a sports jersey
22 mins; April 24, 2024
What big brands actually sell, Mcdonald’s Netherlands put up unbranded billboards that smell like french fries, Is the marketing industry recovering?, and The Instagram $1B acquisition revisited - how to think about m&a
23 mins; April 23, 2024
Experiments we are running and Tools we are using
22 mins; April 22, 2024
The Writing Secrets That Create Billionaires | David Perell
32 mins; April 18, 2024
Podcasts getting stale, Robots: Tesla vs. Apple, Monetization strategies & more
100 hours 28 mins; April 16, 2024
A lot of people no longer use Google, instead they just turn to AI solutions like ChatGPT, Creator payouts grew 17% YoY, and 3 content marketing stats that will change how you create content
25 mins; April 15, 2024
Impact of dubbing on MrBeast's YT is crushing, Adding NYT bestseller to ad increased CTR by 19%, and Each negative keyword adds 2.3% CTR
22 mins; April 12, 2024
Why Young Men Are Double F**cked | PsycHacks' Orion Taraban
33 mins; April 11, 2024
Is ConvertKit open metrics a good or a bad idea?, We analyzed 12,037 sessions of 1013 people searching on Google to better understand how people use, and How to lie with data - 91% all cause mortality
23 mins; April 11, 2024
Brands add AI restrictions to agency contracts - behind the growing trend, Can Google truly detect AI content, and Deepfake crypto scams
21 mins; April 10, 2024
Amazon $8M platform risk, If you are going to use AI to write content you can’t forget about DRIVE, The ROI of 150M shortform views, We are at peak giftcard
21 mins; April 09, 2024
The ROI of AI in sales, Here’s the ideal content length for each social network (you’re not going to like the Facebook data), What’s wrong with our YouTube channel?
20 mins; April 08, 2024
He Built Jubilee’s YouTube Channel to 5 Billion Views | Ryan Hashemi
33 mins; April 05, 2024
Your email marketing won’t work anymore unless you follow these 3 new rules from Google and Yahoo, What Google’s new algorithm update tells us about the future of AI content, Stupid Pepsi ad, Why startup building is different with AI
22 mins; April 05, 2024
The difference between an ad agency that does $1M, $10M, $100M, & $1B+ in annual revenue, How each thinks about marketing, and Why MrBeast is getting even more views today
24 mins; April 04, 2024
Yellow fever (Why Whole Foods had to sell), $700m crypto deal, Founders, want to pick our brain? No need, here are the issues and answers that are covered on 80% of my calls
19 mins; April 03, 2024
Andrew Huberman hitpiece has reverse effect, Ad Creative is a 12x ROI multiplier?, and Flexport’s CEO NYTimes OpEd
22 mins; April 02, 2024
2500 LinkedIn leads on Retention.com, When should you sell?, The end of Google?
23 mins; April 01, 2024
Biggest winners and losers of Google AI Spam Update, 95% of agency work will be taken by AI, Do AI-generated images generate more or less engagement?
20 mins; March 29, 2024
Netflix posts to YouTube to steal back the traffic, Building startups via Telegram, and more
21 mins; March 28, 2024
How Pat Flynn Built Deep Pocket Monster to 850k Subs In A Blink Of An Eye
32 mins; March 27, 2024
Gartner predicts search traffic will drop 26%, 40% of Americans use TikTok for search, Newsletter businesses are bad, The marketing of Bitcoin, and more
20 mins; March 27, 2024
How much are CEOs actually worth?, How this CEO pays $300k a year for LinkedIn services, The end of inbound SDRs?, and more
21 mins; March 26, 2024
Zapier's traffic jump secret from 1.2 to 6.3M monthly visits, $800M studio expansion halted because of AI, Klarna AI assistant handles two-thirds of customer service chats in its first month, and more
19 mins; March 25, 2024
Being the CEO is the worst job ever
20 mins; March 22, 2024
Smart examples of GPTs at work, The most valuable media channels, How Brian Johnson sold for $400M, and more
19 mins; March 21, 2024
How He Grew A $30M Gardening Blog From Scratch | Kevin Espiritu
33 mins; March 20, 2024
How one influencer tanked a stock by 80%, How are marketers staying ahead in a world of unknown, The fall of a $5.7B company, SEMrush SEO crushing it?
21 mins; March 20, 2024
What a TikTok Ban means for advertisers and marketers, Google gets a big boost after the March update, Bernie Sanders' 4-day workweek, Advil pain equity ads
18 mins; March 19, 2024
Tiktok releases new SEO feature, US House Bans TikTok, The ideal posting frequency for each social network (you’re not going to like the Facebook data), What it's like to be on a big podcast
21 mins; March 18, 2024
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