This is From Persona To Personal, the podcast that takes a closer look into how organizations personalize their marketing. Where we create meaningful moments of brand trust and influence how people interact and engage with brands.Â
The Good and Bad of Credit Cards with Financial Math Senior Student, Niko Hurni
6 mins; December 16, 2024
The Opportunities Behind Rebranding a State with Lisa Urias, CEO & Executive Director of the Arizona Office of Tourism
41 mins; July 25, 2024
Attracting New Business Through Value Alignment with VP Tim Vennard & Marketing Wizard Ben Houck of Mazzone Hospitality
38 mins; June 06, 2024
Finding a Niche In a Seemingly Crowded Marketplace with Sonny Smith, Co-Founder of Jampack
35 mins; May 30, 2024
Success Is in the Details with Barton Weiss, CEO and Founder of Barton G. Enterprises
22 mins; May 23, 2024
The Entire Guest Experience Is a Branding Opportunity With Jason Pirock, Corporate Director and Head of Marketing at Springboard Hospitality
31 mins; February 08, 2024
Using Cultural Moments to Market Your Brand With Andy Shallal, Founder and CEO of Busboys and Poets
32 mins; January 25, 2024
Reframing Visit Detroit's Reputation With Chris Moyer, Senior Director of Communications at Visit Detroit
33 mins; December 14, 2023
Embracing Diversity as a Tourism Strategy With Stacy Ritter, President and CEO of Visit Lauderdale
32 mins; November 16, 2023
Exceptional Experiences Are What Drive Word-Of-Mouth Marketing With Jonathan Newar, Co-Founder and CEO at Captain Experiences
22 mins; November 09, 2023
Consistent Customer Referrals Can Sustain Growth With Emmanuel Burgio, Principal and Founder of Blue Parallel
31 mins; November 02, 2023
Using Your Brand Pillars To Drive Value With Jason Brandt, President and CEO of the Oregon Restaurant & Lodging Association
36 mins; October 26, 2023
Why BOYNE Golf Uses Experience Agents To Personalize Every Visitor's Trip With Ken Griffin, Director of Golf Sales and Marketing at BOYNE Resorts
28 mins; October 19, 2023
How Amy's Kitchen Built a Brand Based on Values With Ritu Mathur, VP of Marketing at Amy’s Kitchen
29 mins; October 12, 2023
How To Grow Your Brand and Stay True To Its DNA With Catherine Heald, Co-Founder and CEO of Remote Lands
36 mins; September 28, 2023
How To Leverage a City's Features To Attract Visitors With Leonard Hoops, President and CEO of Visit Indy
38 mins; September 21, 2023
Using ChatGPT for Storytelling With Cody Worden, Area Director of Sales and Marketing at Grand Hyatt Vail
35 mins; September 14, 2023
In the Age of AI, Authenticity Is a Differentiator With Lorna Bush, Senior Vice-President of Fineman PR, a Division of Off Madison Ave
26 mins; September 07, 2023
What Happens When Passion Drives the Business? With Matthew de Gruyter, Co-Founder and CEO of Next Level Burger
40 mins; August 31, 2023
How AI Has Changed the Game in Mobile Marketing With Spike Stevens, Chief Technical Officer at LighthousePE
46 mins; August 24, 2023
Leveraging What is Unique About Your Destination With Stan Adams, Executive Director of Sports at Tuscaloosa Tourism and Sports
30 mins; August 17, 2023
Don't Ignore Grassroots Efforts When Building Your Brand With Lee Marcum, CEO of Jack’s Donuts
29 mins; August 10, 2023
Growing Your Company Right Means Sticking To Your Values With Jeremy Gursey, President of Coffee Manufactory
41 mins; August 03, 2023
How Discover Long Island Is Shifting Visitor Travel Experiences With Allison Brown, Director of Marketing at Discover Long Island
33 mins; July 27, 2023
How To Combine Vacation Homes With a Resort Experience With Nicholas Falcone, CEO of NDM Hospitality
36 mins; July 20, 2023
Your Customer's Experience Starts With a Strong Set of Core Values With Andrew Jaffe, Chief Marketing Officer at Snooze an A.M. Eatery
34 mins; July 13, 2023
How Community Engagement Can Shift Customer Behavior With Ryan Lynn, Senior Vice President of Brand Development and Marketing at The Dirty Buffalo
36 mins; July 06, 2023
Introducing a New Product by Reframing Its Name With Jarrett McGovern, Chief Creative Officer and Co-Founder of RISE Brewing Co.
36 mins; June 29, 2023
How Do You Market a 128-Year-Old Brand? Word-of-Mouth With Venae Watts, Owner of Minerva Dairy
26 mins; June 22, 2023
Tapping Into Consumer Trends To Build Your Brand With Kathryn Moos, Co-Founder of OWYN
26 mins; June 15, 2023
Brand Value Comes From Growing Right, Not Fast With Steve Kraus, Founder and Partner at Press Coffee Roasters
24 mins; June 08, 2023
Using a Mobile App To Extend the Customer Service Experience With Steve Greer, Chief Marketing Officer at Urban Plates
29 mins; June 01, 2023
A Great Customer Experience Doesn't Always Start With the Customer With David Eha, Director of National Accounts at Restaurant Technologies
27 mins; May 25, 2023
How the Grand Canyon Takes a Multigenerational Approach To Visitor Experiences With Mindy Riesenberg, Director of Marketing and Communications at Grand Canyon Conservancy
29 mins; May 18, 2023
Using Product Personalization To Personalize Digital Marketing With Zach Hempen, Director of Digital Marketing at Your Pie Franchising
21 mins; May 11, 2023
How adidas Outdoor Changed the Behavior of Outdoor Sports Enthusiasts With Greg Thomsen, Former Managing Director at agron, Inc.
31 mins; May 04, 2023
How to Brace for a Potential Economic Downturn With Jeff Grogg, Founder and Managing Director of JPG Resources and Founder and President of Snackwerks
27 mins; April 27, 2023
Expanding and Building on a Barbecue Brand With Micha Magid, Co-Founder and Co-CEO of Mighty Quinn’s Barbecue
20 mins; April 20, 2023
Getting Great Eggs by Letting Hens Act Like Hens With John Brunnquell, President, CEO, and Founder of Egg Innovations
29 mins; April 13, 2023
Telling Your Adventure Travel Stories With Richard Bangs of Mountain Travel Sobek, White Nile Media, and Steller
38 mins; April 06, 2023
Success Through Making Friends and Having Fun With Jeff Fenster, Founder and CEO of Everbowl
41 mins; March 30, 2023
How a 125-Year-Old Milling Company Impacts Customer Behavior With Pete Levangie, President and CEO of Bay State Milling Company
36 mins; March 23, 2023
How to Start Personal Relationships With Your Customers With Roger Hurni, Managing Partner and Chief Creative Officer at Off Madison Ave
18 mins; March 16, 2023
Creating a Unique Experience at the Doughnut Shop With Betsy Hamm, CEO of Duck Donuts
21 mins; March 09, 2023
Finding Success Through Authenticity With Jonathan Weathington, CEO at Shuckin’ Shack Oyster Bar
34 mins; March 02, 2023
Harnessing the Power of the Internet With Paul Macaluso, President and CEO of Another Broken Egg Cafe
30 mins; February 23, 2023
Growing a Business From the Ground up With David Greenfeld, Co-Founder and CEO of Dream Pops
28 mins; February 16, 2023
How Core Values Are the Recipe for Success With Jeff Grass, Chairman and CEO at HUNGRY Marketplace
30 mins; February 09, 2023
Turning a Negative Into a Positive With Julie Wade, Senior Director of Marketing at Taziki's Mediterranean Cafe
30 mins; February 02, 2023
How To Scale a Convenience Store Food Brand With Dan Shapiro, CEO at Krispy Krunchy Foods
29 mins; January 26, 2023
Differentiating Your Restaurant Through a One-Of-A-Kind Experience With Chris Artinian, President and CEO at Condado Tacos
35 mins; January 19, 2023
Don’t Change What Makes Your Business Great With Steve DiFillippo, Owner and Chef of Davio’s Northern Italian Steakhouse
33 mins; January 12, 2023
Riding the Tide of Changing Customer Behavior WIth Leo Chris Kasuya, Director of Strategy & New Ventures at Irresistible Foods Group
27 mins; January 05, 2023
How To Grow an Idea Into a Business With Mike Evans, Co-Founder of Grubhub and Founder of Fixer
39 mins; December 29, 2022
Are You Ready for a Recession? With Roger Hurni, Managing Partner and Chief Creative Officer at Off Madison Ave
