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The Business Storytelling Podcast

Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world. A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digital LLC. Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

636: How to create better lead magnets - a chat with Karen Bright

23 mins; December 05, 2023

635: How to succeed in the gig economy with the HUDU app

24 mins; December 02, 2023

634: Unraveling the Web: Alex Fink's Quest to Decode the Information Jungle

23 mins; December 01, 2023

633: How generative AI is disrupting the online publishing industry

23 mins; November 30, 2023

632: How to level up your thought leadership strategy with the right voice

23 mins; November 16, 2023

BONUS: 4 ways to grow your podcast

54 secs; November 15, 2023

631: How to set up an Amazon storefront for influencers

15 mins; November 08, 2023

630: How to understand people in an always changing world - a chat with Michael Nevski

23 mins; November 08, 2023

629: How to monetize a blog - 5 ways evaluated

24 mins; November 07, 2023

BONUS: What's Amazon Kindle Vella?

10 mins; November 06, 2023

628: What's new in content marketing strategy? A chat with Robert Rose

22 mins; November 05, 2023

627: How to make your brand uncopyable - a chat with author Steve Miller

23 mins; November 04, 2023

626: How to make your ideas "sticky" - a chat with James I. Bond

23 mins; November 03, 2023

625: Why Embracing Modern B2B Marketing is Essential for Business Success

23 mins; November 02, 2023

624: Posts with Punch: Finding your personal voice in writing - a chat with Bruce Shutan

23 mins; October 26, 2023

BONUS: Should you focus on strengths or weaknesses?

59 secs; October 24, 2023

BONUS: My workflow: How to do an SEO audit

16 mins; October 23, 2023

623: What is voice content marketing and how do companies scale it? A chat with Susan and Scot Westwater

24 mins; October 19, 2023

BONUS: What are the different levels of influencer compensation?

12 mins; October 16, 2023

622: Personal storytelling: Leading through connection - a chat with Mark Carpenter

23 mins; October 12, 2023

621: How podcast HOSTS can help their GUESTS be better guests - a chat with Max Branstetter

24 mins; October 05, 2023

620: Using a LinkedIn AI tool (Engage AI) to write comments and stand out to prospects:

24 mins; October 03, 2023

619: High Impact Presentations – Telling the Compelling Story - a chat with Steve Gavatorta

24 mins; September 30, 2023

618: Are you walking on eggshells at work? A chat with Sam Horn

23 mins; September 24, 2023

617: You've got mail: Email marketing rules to follow

23 mins; September 19, 2023

616: How is AI in content marketing being used?

19 mins; September 16, 2023

615: ChatGPT for Thought Leaders and Content Creators - a chat with Dr. Gleb Tsipursky

23 mins; September 15, 2023

BONUS: Why isn't my website ranking?

8 mins; September 13, 2023

614: How to get consumers to love your brand (story) - a chat with ⁠Aaron Ahuvia⁠

24 mins; September 11, 2023

613: From Numbers to Insights: Turning data into wisdom - a chat with Kevin Hanegan

23 mins; September 04, 2023

BONUS: When is the best time to write content?

3 mins; September 02, 2023

612: Where should communications live in an org chart? A Chat with Grace Williams of BLASTmedia

23 mins; August 30, 2023

BONUS: Free book chapter: Staying ahead of technology trends

5 mins; August 27, 2023

611: Where should content strategy sit in a company? A chat with Fleur Willemijn van Beinum

22 mins; August 24, 2023

BONUS: What is a prompt in AI?

3 mins; August 22, 2023

610: Corporate storytelling for winning communication - a chat with Steve Multer

24 mins; August 19, 2023

BONUS: The AI Predicament: Is Using AI Cheating?

4 mins; August 15, 2023

609: Using stories to influence your customers - a chat with Rob Biesenbach

24 mins; August 12, 2023

BONUS: How does the TikTok affiliate program work?

8 mins; August 08, 2023

608: Creating content for ALL relevant channels to increase authority - a chat with Jeff Bullas

24 mins; August 05, 2023

BONUS: Why AI in content creation is not there ... yet

6 mins; August 02, 2023

607: Marketing with Empathy Podcast: Creating Content Performance Cultures

26 mins; July 31, 2023

606: How to make your nonfiction book a success - a chat with Melody Ann Owen

23 mins; July 27, 2023

BONUS: I cloned my voice, and here's how that went.

4 mins; July 25, 2023

605: Unlock Creative Superpowers with the Art of Co-Creation - a chat with HP's Jose Gorbea

25 mins; July 23, 2023

BONUS: What is content velocity?

6 mins; July 19, 2023

604: What's full circle marketing? A chat with Wayne Mullins of Ugly Mug Marketing

26 mins; July 16, 2023

BONUS: Choosing a career in marketing (Free book chapter)

5 mins; July 13, 2023

603: Making Connections: How the Right Content Builds Trust - a chat with Ashley Guttuso

26 mins; July 09, 2023

BONUS: Is Kindle Unlimited worth it for authors?

12 mins; July 05, 2023

602: Author chat: "On Brand" by Aliza Licht

25 mins; July 02, 2023

601: Power Up Your Drive: The Secrets to Staying Motivated

26 mins; June 25, 2023

BONUS: How to drive business growth through social media

53 secs; June 23, 2023

600: The Problem With “Leads”: Why We Need to Find a New Term - a chat with Tamika Carlton

26 mins; June 22, 2023

599: Don't Just Guess - Use These Marketing Metrics to Boost Your ROI! A chat with Howard Wolpoff

25 mins; June 19, 2023

598: How brands can build trust with consumers through reception marketing - a chat with RJ Licata of Terakeet

25 mins; June 14, 2023

BONUS: Book review of "Magic Words" by Jonah Berger

2 mins; June 12, 2023

597: Crack the Code to Success: Unleash the Potential of Business Storytelling - a chat with Donna Griffit

25 mins; June 10, 2023

596: Staying connected: Leading Remote Content Teams to Peak Performance - a chat with Kevin Eikenberry

25 mins; June 05, 2023

BONUS: Name dropping: How to handle names in articles on second reference?

5 mins; June 03, 2023

595: Maximizing Your Sales Potential with Branded Podcasts a chat with Ross Romano

26 mins; June 01, 2023

BONUS: New to podcasting? Who is your podcast coach?

5 mins; May 29, 2023

594: How AI tools will impact corporate communications teams - a chat with Chris Keefe of Poppulo

26 mins; May 26, 2023

BONUS: What is voice marketing?

6 mins; May 23, 2023

593: Don't Let Burnout Derail Your Content Strategy - Here's How to Avoid It - a chat with Julie Bee

25 mins; May 20, 2023

592: What kind of customer research should inform my content strategy? A chat with Lori Highby

25 mins; May 17, 2023

BONUS: Do this now to infuse personality in marketing

8 mins; May 14, 2023

591: Click by click: Using Google ads in your marketing strategy - a chat with Rokas Golcas

26 mins; May 11, 2023

BONUS: Lights, Camera, Wireless Action: Using a wireless live streaming camera

57 secs; May 09, 2023

590: Master the Art of Having Better Conversations - a chat with Joe Pardavila

25 mins; May 03, 2023

589: Unlock Your Content Potential: Don't create content that sucks - a chat with Ron Watt Jr., creator of #WhyMostContentSucks

25 mins; April 27, 2023

BONUS: Should you point out that content is produced by AI?

57 secs; April 25, 2023

588: The art of active listening - a chat with Heather Younger

25 mins; April 22, 2023

587: Ignite your content: Optimize Your Content Marketing Funnel - a chat with Chelsea Alves

25 mins; April 15, 2023

586: Buckle up and Discover the Thrill of Flying Private - a chat with Travis Lamance

26 mins; April 09, 2023

BONUS: How often should I blog?

56 secs; April 05, 2023

585: How do you teach influencer marketing? A chat with Jacob Hiler

26 mins; April 02, 2023

BONUS: Is a career in radio worth it?

1 min; March 30, 2023

584: How to show up as a more Confident Marketing Leader - a chat with Stacey Danheiser

26 mins; March 27, 2023

BONUS: Camera On: What Are AI Camera Benefits?

1 min; March 25, 2023

583: Uniquely You: Essential Steps for Building a Successful Personal Brand - a chat with Adrienne Sheares

25 mins; March 23, 2023

BONUS: Banish boring headlines: Use a AI Headline Generator This Way

1 min; March 20, 2023

582: How to Stop Wasting Time on Ineffective Email Automation Practices - a chat with Jeanne Jennings

26 mins; March 17, 2023

BONUS: Stand out: The importance of a Favicon

1 min; March 13, 2023

581: How do modern marketers earn trust? A chat with Melanie Deziel

25 mins; March 10, 2023

BONUS: How I use iPhone as webcam on Mac

1 min; March 08, 2023

580: How to build a brand that is crisis ready? A chat with Melissa Agnes

26 mins; March 06, 2023

BONUS: Why branding matters

35 secs; March 05, 2023

579: Be a better leader by unleading - a chat with Céline Schillinger

26 mins; March 03, 2023

BONUS: Giveaway ideas for businesses

1 min; March 02, 2023

578: Why we need to create immersive content experiences - a chat with Paul Zak

26 mins; March 01, 2023

577: How content professionals can influence organizational change - a chat with Michael Andrews of Kontent.ai

26 mins; February 27, 2023

BONUS: Unleash Rebroadcasting To Drive Your Podcast’s Reach

1 min; February 25, 2023

576: Is your content too much for people's cognitive load? A chat with Neil Petty

27 mins; February 23, 2023

BONUS: How to have a good conversation? Here's the answer.

1 min; February 21, 2023

575: How college student-athletes can build their brand to monetize it - a chat with Kim Whitler

26 mins; February 19, 2023

BONUS: Do you need a degree to be a marketer?

1 min; February 18, 2023

574: Author chat: The Death of Demographics - a chat with David Allison

25 mins; February 16, 2023

BONUS: Find Clarity and Success Through Big Thinking

1 min; February 14, 2023

573: What's the future of VR in business storytelling? A chat with Parker Howell

25 mins; February 12, 2023

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The Business Storytelling Podcast

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