Unofficial Partner is the leading podcast for the business of sport. Our guests are a who's who of the international sports industry talking about the big issues.
UP442 Gamification, Fantasy And Sport's Relationship With The Scroll
67 hours 58 mins; December 03, 2024
UP441 The Bundle: WSL and Sky; Premier League and IMG; Rugby and BBC
68 hours 50 mins; November 26, 2024
UP440 Two Circles, Pareto and the global chase for sport's Long Tail
53 mins; November 22, 2024
UP439 The Buy Side - Unilever
41 mins; November 19, 2024
UP438 Other People's Money - The Sports Tech Market
62 hours 38 mins; November 15, 2024
UP437 Pickle, Padel and the LTA: Natural Home or NGB Landgrab?
45 mins; November 12, 2024
UP436 The Bundle Live @ Sportel Monaco
41 mins; November 08, 2024
UP435 Dame Tracey Crouch: The Budget, Blame and the Football Regulator
61 hours 51 mins; November 05, 2024
UP434 Expected Goals Takeover
48 mins; November 01, 2024
UP433 The Bundle - NFL and FIFA global ambitions; The Gary Lineker Question
58 mins; October 29, 2024
UP432 The Big Idea - And1 Mixtapes, Joga Bonito and CRTZ
45 mins; October 22, 2024
UP431 Gareth Balch on why Two Circles has bought KORE
41 mins; October 18, 2024
UP430 Other People's Money: How to Sell (or Buy) a Sports Business
52 mins; October 15, 2024
UP429 The 3: The Melancholic Leaving Them Wanting More (Question Mark) Episode
48 mins; October 11, 2024
UP428 The Squeezed Middle - Frenemies: Where Next For The NGB Model?
43 mins; October 08, 2024
UP427 Lalit Modi Exclusive: “The Hundred is a non-starter”
38 mins; October 06, 2024
UP426 The 3: The Who Looks Good in Arsenal Streetwear Episode
50 mins; October 04, 2024
UP425 The Bundle Live - The StreamAMG Direct-to-Fan Playbook Event @ Amazon
56 mins; October 01, 2024
UP424 Expected Goals - Introducing the brand new podcast on the business of women's football
52 mins; September 27, 2024
UP423 Wedge Issues Live @ The BMW PGA Championship
66 hours 50 mins; September 24, 2024
UP422 The 3 - The Stephen Hawking Episode
28 mins; September 23, 2024
UP421 Conversations About Women's Health That Men Avoid Having
45 mins; September 17, 2024
UP420 The 3: The Big Swinging Dick Episode
44 mins; September 13, 2024
UP419 Warming Up: The Planet Can't Afford Sport's Big Event Growth Plan
43 mins; September 10, 2024
UP418 Introducing The 3: The Difficult First Episode
32 mins; September 06, 2024
UP417 Wedge Issues - Rick Shiels Exclusive
57 mins; September 03, 2024
UP416 Other People's Money: Minority Stakes, Gary Neville and American v Arab Investor Cliches
64 hours 11 mins; August 27, 2024
UP415 The Bundle - Do you know your ENPs from your LMRs?
67 hours 21 mins; August 23, 2024
UP414 Wedge Issues: Callaway boss on Xander, YouTubers and why the LIV split dilutes golf’s product
47 mins; August 20, 2024
UP413 Paris 2024 Digital Debrief - Which brands popped, and why?
39 mins; August 16, 2024
UP412 Racists, riots and sport's Twitter exodus
49 mins; August 13, 2024
UP411 UP US: The North American Sports Business in 3 Stories
45 mins; August 09, 2024
UP410 Ed Smith: 'The Olympics are a civilising force'
50 mins; August 06, 2024
UP409 Last Orders: Is Football's Love Affair with the Pub Over?
90 hours 31 mins; July 30, 2024
UP408 What Just Happened? How the opening up of the US betting market explains the NBA's $75billion rights bonanza
61 hours 30 mins; July 26, 2024
UP407 What We Talk About When We Talk About Gareth Southgate
46 mins; July 23, 2024
UP406 The Buy Side: What Does PepsiCo Want?
47 mins; July 16, 2024
UP405 Wedge Issues: The Creation of Brand Bryson, and What It Means for Golf
48 mins; July 12, 2024
UP404 What is FIFA+? Netflix for Football or Infantino's White Elephant?
52 mins; July 09, 2024
UP403 The Bundle: The Sports Media and Streaming Market
69 hours 14 mins; July 05, 2024
UP402 Next Level Storytelling: How biometric data changed the game
50 mins; July 02, 2024
UP401 How To Win A Cannes Lions for Sport in 2024: Inside the Jury Room
63 hours 37 mins; June 28, 2024
UP400 Other People's Money - What happens when P/E owns you?
52 mins; June 24, 2024
UP399 What Castore Did Next
60 hours 24 mins; June 16, 2024
UP398 Steve Martin: "Our ambition is to create a super group"
42 mins; June 11, 2024
UP397 Other People's Money: The sports investment podcast
43 mins; June 04, 2024
UP396 Wedge Issues - Overthinking the Golf Business with Iain Carter
52 mins; May 28, 2024
UP395 Wanna buy a Hundred Franchise?
43 mins; May 24, 2024
UP394 Athletics CEO: 'The Olympics are in far more trouble than most people realise'
53 mins; May 20, 2024
UP393 The Bundle - Overthinking the sports media market
62 hours 55 mins; May 17, 2024
UP392 Has NBC earned the right to host Premier League games in the US?
52 mins; May 14, 2024
UP391 What are Sportradar's big sport business bets?
46 mins; May 10, 2024
UP390 Live from Madrid - The Billion Euro Club Football Brainstorm at ECA Club Connect
69 hours 47 mins; May 07, 2024
UP389 The Buy Side - UBS, MercedesF1 and inheriting Roger Federer
47 mins; April 23, 2024
UP388 The Ticket Market Doesn't Work - Will Labour Regulation Make It Better?
49 mins; April 23, 2024
UP387 The Invictus Games, Prince Harry and the 'Unexpected Survivors' of War
33 mins; April 19, 2024
UP386: Last Orders? Football and the Pub
35 mins; April 16, 2024
UP385 The Business of Women's Feet
41 mins; April 09, 2024
UP384 Cause and Effect: Sponsorship's Attribution Problem
50 mins; April 05, 2024
UP383 The Bundle - Clever stuff to say about the sports media market
54 mins; April 02, 2024
UP382 The Most Valuable Shirt in Sport
55 mins; March 25, 2024
UP381 The Saudi Question, pt1
42 mins; March 19, 2024
UP380 UP Live: Evolution of Fan, Technology's Role in Football Culture
45 mins; March 15, 2024
UP379 Good energy? The sponsor powering Luton's Premier League story
52 mins; March 12, 2024
UP378 A good day to talk about women and F1
57 mins; March 08, 2024
UP377 Hitzlsperger on Kane, Klopp, Ratcliffe, Jordan Henderson and the Saudi Question
52 mins; March 05, 2024
UP376 Too Big To Fail? Man City and the legal fight that could change the Premier League forever
73 hours 23 mins; February 27, 2024
UP375 The Bundle - The Sports Media and Streaming Market
51 mins; February 23, 2024
UP374 Jason Stockwood: The Grimsby Town owner on private equity, socialism and Ryan Reynolds
55 mins; February 20, 2024
UP373 AI in Sport: Regulate or let it loose?
47 mins; February 16, 2024
UP372 Roger Mitchell's Perfect Storm
79 hours 35 mins; February 13, 2024
UP371 What the Super Bowl reveals about the big event ticket market
50 mins; February 09, 2024
UP370 The Buy Side - MoneyGram and F1
49 mins; February 06, 2024
UP369 If Netflix Ran Sport
81 hours 36 mins; February 02, 2024
UP368 No Questions Asked: When football met crypto
35 mins; January 30, 2024
UP367 Biased! Fans, Decisions and The Illusion of Choice
51 mins; January 23, 2024
UP366 The Bundle - Understanding the sports media market
65 hours 22 mins; January 19, 2024
UP365 Inside the £250million Two Circles sale
44 mins; January 16, 2024
UP364 Luke The Nuke: Why the marketing industry is scared of darts
51 mins; January 12, 2024
UP363 Will Greenwood - Overthinking The Rugby Business
48 mins; January 09, 2024
UP362 The Big Idea - The Music Episode
49 mins; December 19, 2023
UP361 The Buy Side - The North Face, brand purpose and racism in climbing
51 mins; December 15, 2023
UP360 Rethinking Sport: M&A in MMA
47 mins; December 11, 2023
UP359 Mercury 13's big bet on the value of women's football
64 hours 6 mins; December 05, 2023
UP358 Project 2030: Gen AI and the future of sport according to Amazon
65 hours 43 mins; December 01, 2023
UP357 UP does BLAST: The business of esports
58 mins; November 28, 2023
UP356 The Bundle - The European soccer market, Netflix golf and Gen Z are revolting
50 mins; November 24, 2023
UP355 How ESG impacts the sports business
59 mins; November 20, 2023
UP354 Project 2030 - The future of content at The FA and the BBC
58 mins; November 14, 2023
UP353 Sport's Napster Moment - Live from Sportel
41 mins; November 07, 2023
UP352 Olympic Succession: Bach's overtures and that Seb Coe rumour
39 mins; November 03, 2023
UP351 Project 2030 - The Athlete
60 hours 34 mins; October 31, 2023
UP350 Sportel Upload - What the sports media industry is worrying about
46 mins; October 24, 2023
UP349 Leaders Upload
53 mins; October 20, 2023
UP348 The Squeezed Middle - The Valuation Question
64 hours 14 mins; October 17, 2023
UP347 An Idiot's Guide To Sportel
32 mins; October 13, 2023
UP346 Project 2030 - Live @ The Two Circles Client Summit
56 mins; October 10, 2023
UP345 The Convergence Brainstorm - Live from Olympic Park
80 hours 9 mins; October 06, 2023
UP344 The Premier League Product with Richard Scudamore
