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On the Record by Leadpages

Welcome to "On the Record," the podcast that blends the best of business and music. Join us as we dive into timely, topical happenings in the business world. Our guests offer thought-provoking opinions and insights to help you scale your ideas, and our hard-hitting subject matter doesn't shy away from taking an unpopular stance. We’re disruptors and we don't apologize for it. Along the way, we'll sprinkle in discussions about our personal music interests, relating them back to the topic at hand and exploring the marketing lessons hidden inside the music.

S2 Ep12: Webinars On-Demand (Navigating the Netflix Phenomenon) | Beth Varela

19 mins; August 10, 2017

S2 Ep11: Take Your Webinar Content Further | Bob Jenkins

17 mins; August 10, 2017

S2 Ep10: Testing and Tweaking Your Webinar (It's Different Than Your Website) | Tim Paige

15 mins; August 10, 2017

S2 Ep9: The Ads that Get Prospects to Your Webinar | Zach Grove

11 mins; August 10, 2017

S2 Ep8: Growing Revenue from Replays | Bob Jenkins

15 mins; August 10, 2017

S2 Ep7: How to Tailor Conversations that Drive Webinar Engagement (and Revenue) | Chuck Dolce

11 mins; August 10, 2017

S2 Ep6: Automation that is Easy and Engaging | Haley Neve

12 mins; August 10, 2017

S2 Ep5: Crafting Email Copy that Drives Attendance | Chuck Dolce

13 mins; August 10, 2017

S2 Ep4: Everything You Need to Know about Creating Landing Pages that Increase Webinar Attendance | Bob Jenkins

18 mins; August 10, 2017

S2 Ep3: Webinar Offers that Increase Conversion | Clay Collins

24 mins; August 10, 2017

S2 Ep2: Webinar Fundamentals: Creating an Impactful Webinar (Part II) | Bob Jenkins

29 mins; August 10, 2017

S2 Ep1: Webinar Fundamentals: Creating an Impactful Webinar (Part I) | Bob Jenkins

25 mins; August 10, 2017

S1 Ep13: Support That Keeps Customers (and Keeps Them Happy) | Tai Goodwin

23 mins; January 16, 2017

S1 Ep12: How to Turn Customers Into Evangelists | Jeff Wenberg

19 mins; January 16, 2017

S1 Ep11: How to Boost the Lifetime Value of Customers | Jennifer Paphatsalang

18 mins; January 16, 2017

S1 Ep10: Shopping Carts: How to Close the Deal | Josh Braaten

10 mins; January 16, 2017

S1 Ep9: Pricing: How to Split Test for Higher Conversions | Josh Braaten

11 mins; January 16, 2017

S1 Ep8: Market Positioning: How to Speak to Your Audience | Josh Braaten

13 mins; January 16, 2017

S1 Ep7: Promotions That Close the Biggest Sales | Kat Von Rohr

22 mins; January 16, 2017

S1 Ep6: Social Media That Drives Higher Conversions | Sarah Tessien

15 mins; January 16, 2017

S1 Ep5: Facebook Advertising: What Really Works for Us | Brett Middleton

16 mins; January 16, 2017

S1 Ep4: SEO: How to Use it to Boost Conversions | Joshua Lauer

18 mins; January 16, 2017

S1 Ep3: Marketing Automation that Drives Conversions | Jason Martin

13 mins; January 16, 2017

S1 Ep2: Videos that Convert (Even 3 Years Later) | Jeff Wenberg

17 mins; January 16, 2017

S1 Ep1: The Conversion Journey Begins with Content | Bob Jenkins

18 mins; January 16, 2017

How To Pitch The Problem (with John Dwyer)

8 mins; December 12, 2016

How One Unexpected Business Used Free Beer to Get Too Many Customers (with John Dwyer)

12 mins; December 05, 2016

The CTA Tweak That Boosted Opt-In Rate By 38% (with Chris Dayley)

10 mins; November 28, 2016

How Dan Henry Spent $509 to Make $104K (In Just One Month)

12 mins; November 21, 2016

How TheNextWeb Got 32% More Subscribers (with Talia Wolf)

11 mins; November 14, 2016

How ConversionXL Got BullyMax a 68.1% Revenue Increase (with Shanelle Mullin)

8 mins; November 07, 2016

How To Get Leads For $2 Each (with Jessica Nazarali)

7 mins; October 31, 2016

How Fomo Doubled The Activation Rate For New Signups

10 mins; October 03, 2016

How Drew McLellan Generated $100K in Profit Using Podcasting

8 mins; September 26, 2016

How Gabby Wallace Added 25K New Email Subscribers with YouTube

8 mins; September 19, 2016

How Jason Swenk Got A 94% Survey Response Rate

8 mins; September 12, 2016

How Keith Perhac Increased Revenue By 200%

7 mins; September 05, 2016

How Liquor.com Got Almost 2 Million Subscribers (with Steve Olsher)

9 mins; August 29, 2016

How_To_4x_Email_Open_Rate_with_Ramon_Chen_from_Reltio.mp3

13 mins; August 22, 2016

How Nate Smith Tripled His Launch Revenue In One Week

9 mins; August 08, 2016

How Leadpages Increased Revenue Per Attendee By 57% In Just One Webinar

8 mins; August 01, 2016

How Invesp.com Increased Average Order Value 18% (by Axing 2 "Must-Have" Ecommerce Features)

9 mins; July 25, 2016

How Austin Miller Got a 4.77% Increase In Opt-In Rate

5 mins; July 18, 2016

How One Agency Went From 30-750 Clients In One Year (With Colby West)

10 mins; July 04, 2016

How Ryan Stewman Got 1000 Webinar Registrants For Only $1.74 Each

10 mins; June 27, 2016

How Phil MacNevin Got an 8x Increase In Sales Conversions

9 mins; June 20, 2016

How SmartInsights Increased Their Opt-In Rate By 40%

12 mins; June 13, 2016

How Meny Hoffman Turned $1 Into Brand Loyalty

10 mins; June 06, 2016

How Mike Pisciotta Got $75 Orders For Only $12

14 mins; May 30, 2016

How Bob Jenkins Averaged A 61% Opt-In Rate From Live Events

12 mins; May 23, 2016

This Animated Gif Boosted Clickthroughs by 23% (for Automation Specialist Chet Gass)

11 mins; May 16, 2016

How Brand24 Tripled Their Trial Signups (with Mick Griffin)

16 mins; May 09, 2016

How New Balance Warrior Increased Online Sales By 9% (with Jonathan Lacoste)

14 mins; May 02, 2016

How Shiv Narayanan Got 5,000 Subscribers In One Week

9 mins; April 25, 2016

How Jon Butt Increased Repeat Buyers By 236% Without Spending Any Money

14 mins; April 18, 2016

How Scott Oldford Paid Less Than $1 Per Conversion on Facebook.mp3

13 mins; April 11, 2016

The Single Tactic That Generated $60K In New Revenue (with Jenn Scalia)

8 mins; April 04, 2016

How Khierstyn Ross Took a Crowdfunding Campaign from $16K to $600K

12 mins; March 14, 2016

How LeadPages Increased Overall Sales by 9.9% (with Josh Braaten)

9 mins; March 07, 2016

How Scott Frangos Doubled His Client's Conversion Rate

9 mins; February 29, 2016

How Jonathan Friedman Increased Lead Flow by 289%

9 mins; February 22, 2016

How Matt Inglot Increased Sales By 35% (With Just One Change)

9 mins; February 15, 2016

How FUNimation Increased Their Monthly YouTube Views By 50% (with Jeremy Vest)

11 mins; February 01, 2016

How Taylor Welch Landed A 27% Sales Conversion Rate Using Facebook Ads

8 mins; January 25, 2016

How Alex Berman Increased Clickthrough Rate by 18%

6 mins; January 18, 2016

How LeadPages Tripled Webinar Revenue In One Day

12 mins; January 17, 2016

The High Touch Tactic ConvertKit Used To Increase Sales By 20x

9 mins; January 17, 2016

How LeadPages Boosted Paid Media Revenue By 250% and Dropped CPL By 27%

10 mins; January 17, 2016

How Nate Johnson Got a 560% Opt-In Rate Increase (Hint: He Turned 1 Into 20)

7 mins; January 17, 2016

How Jeremy Reeves Converts 100% Of His Best Prospects

11 mins; January 17, 2016

How Apollo Answering Service Doubled Their Revenue In 18 Months (with Matt Ackerson)

11 mins; January 17, 2016

How Digital Marketer Tripled Email Clickthrough Rates (with Ryan Deiss)

18 mins; January 17, 2016

This One Tactic Gained Social Media Examiner 45,207 Leads and Over 8,000 Social Shares

13 mins; January 17, 2016

How DatingTriggers.com Got a Double Digit Boost In Email Open Rate (with Heather Havenwood)

15 mins; January 17, 2016

The Simple, Inexpensive Tactic That Generates Thousands Of Leads Each Month for SportNgin

15 mins; January 17, 2016

How Orbit Media Studios Used Testimonials To Get 97% More Leads

12 mins; January 17, 2016

How To Turn 25% of Your Customers Into Evangelists (with Inbound For ECommerce)

15 mins; January 17, 2016

How a Single Email Boosted Both Open and Click Rates By 30% for Firepole Marketing

17 mins; January 17, 2016

How To Multiply The Value Of Your Content with Jay Baer

10 mins; January 17, 2016

How Active Campaign Went From 0% to 50% Webinar Attendance

14 mins; January 17, 2016

How to Get 43% of Cold Traffic To Opt-In For A Free Book

13 mins; January 17, 2016

How OnlineChessLessons.net Got an 80-90% Opt-In Rate on Their Free Giveaway Page

12 mins; January 17, 2016

How Chris Luck Got 68% of Cold Traffic to Opt-in for His Email List

12 mins; January 17, 2016

Booking 70 Speaking Engagements Per Year with Grant Baldwin

20 mins; January 17, 2016

This One Word Got AWeber a 12% Boost in Trial Signups

11 mins; January 17, 2016

How Casper Used Creative Testing To Get A Huge Increase In Clickthrough Rates

11 mins; January 17, 2016

144% Increase In Lifetime Value Of A Customer By Building A Relationship

20 mins; January 17, 2016

How Patti Keating Converted 30% of Leads Generated From A Live Event

19 mins; January 17, 2016

This Pop-Up Resulted In A 15% Boost In Webinar Registrations for Jason Brubaker

15 mins; January 17, 2016

Here’s How Ecommerce Influence’s Customers Drove 36% More Sales

22 mins; January 17, 2016

This Evergreen Launch Funnel Generated $211,000 in 20 Weeks for David Siteman Garland

24 mins; January 17, 2016

How Weather.gov Got a 73.4% Mobile Opt-In Rate Using CallLoop

13 mins; January 17, 2016

The “Bizarre” Strategy Andrew Zimmern Used to Create a Media Empire in a Saturated Market

30 mins; January 17, 2016

How Sucuri Increased Clickthroughs By 30% By Marketing To The Last Customers You’d Expect

15 mins; January 17, 2016

BackLinko’s 3 Step Process for Generating Over 5,000 Social Shares in Blog Posts

30 mins; January 17, 2016

How Greg Hickman Boosted His Webinar Attendance By 15% Just By Sending a Few Texts

20 mins; January 17, 2016

How Ryan Levesque Generated Over 2.8 Million Leads & 175,000 Customers In Less Than 2 Years

32 mins; January 17, 2016

How Being Less ‘Salesy’ Gave Danny Iny a 5-10% Boost in Webinar Conversions

22 mins; January 17, 2016

This Agency Marketing Proposal Strategy Got Jason Swenk Clients Like AT&T, Legal Zoom, and Hitachi

17 mins; January 17, 2016

How Valerie Shoopman Combined Two Tactics To Generate $61,000 in Just Four Days

28 mins; January 17, 2016

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