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On the Record by Leadpages

Welcome to "On the Record," the podcast that blends the best of business and music. Join us as we dive into timely, topical happenings in the business world. Our guests offer thought-provoking opinions and insights to help you scale your ideas, and our hard-hitting subject matter doesn't shy away from taking an unpopular stance. We’re disruptors and we don't apologize for it. Along the way, we'll sprinkle in discussions about our personal music interests, relating them back to the topic at hand and exploring the marketing lessons hidden inside the music.

How Tint Generated 35 Million New Social Impressions for Travelocity (Hint: #Twitter)

13 mins; January 17, 2016

The Genius Method Bryan Harris Used To Validate His Product (and Sell It Before He Created It)

20 mins; January 17, 2016

How James Schramko’s Two Landing Pages Both Converted at 76%

13 mins; January 17, 2016

The Psychological Strategy That Got Conversioner a 43% Revenue Boost in the First Round of Testing

25 mins; January 16, 2016

How Hubspot Turned Twitter Into A Conversion Machine (And Got 55% More Leads In The Process)

9 mins; January 16, 2016

The Secret Weapon That Took Buffer from Zero To Over One Million Users In Under Three Years

17 mins; January 16, 2016

Flowers Across Melbourne: Can Great Copywriting Be Bad For Business?

19 mins; January 16, 2016

How AppSumo Grew Their List By More Than 10X While Increasing Their Revenue By $9,000 Per Email

30 mins; January 16, 2016

How Interact Went from 20 to 500 New Opt-ins Every Month — Without Creating a Single Piece of New Content

15 mins; January 16, 2016

Reverse Psychology: How to Turn a One-Time Offer into Monthly Recurring Revenue (Without Scaring Customers Away)

31 mins; January 16, 2016

Accidentally Awesome Results: How MindValley Accidentally Increased Their Completed Checkouts (and Sales) by 23%

13 mins; January 16, 2016

Getting the Phone to Ring: How the Conversion Scientists Enticed New Clients to Call with One Simple Change

20 mins; January 16, 2016

From Actor to Marketer: How Robert Maschio, aka “The Todd” Is High-Fiving His Way to Success

26 mins; January 16, 2016

Dollar Shave Club’s Answer to the Question: “Is Being Mobile Really Worth It?” (And How It Led to 100,000 New Customers)

11 mins; January 16, 2016

From Heyo: Six Simple Steps To Dominate on Facebook — Including How They Generated 862 Leads & 2,000 Fans

28 mins; January 16, 2016

The One Step That Got Mindvalley Hispano a 10% Opt-In Rate Increase Without Changing Anything

13 mins; January 16, 2016

Finding the Funnel’s Weakest Link: How Digital Telepathy Increased Signups By 6X With This Small Change in Their Sales Funnel

22 mins; January 16, 2016

Gumroad Ignored Conventional Wisdom to Create a 30% Increase in Sales Conversions

11 mins; January 16, 2016

How The Jason Hornung Agency Slashed Their Cost Per Lead from $6.02 to $0.93

14 mins; January 16, 2016

James Wedmore’s Brilliant Tactic That Resulted in a $1.45 Reduction In Cost Per Lead From Cold Facebook Traffic

20 mins; January 16, 2016

How a Simple Survey Helped ConversionXL Lift Their Client’s Opt-In Rate By 44.7%

17 mins; January 16, 2016

BounceExchange Used This Tactic (Adapted From NYC Sports Club Advertisements) to Generate A 120% Opt-In Rate Increase

21 mins; January 16, 2016

Why Less Calls To Action Got Linchpin a 193.93% Improvement In Conversion

10 mins; January 16, 2016

Visual Website Optimizer: This Call To Action Got 7x More Clickthroughs Than Our Primary CTA

8 mins; January 16, 2016

How Fuzed App Increased Their Userbase By 6% in Under 48 Hours

9 mins; January 16, 2016

The Simple Sales Promotion That Got Long Tail Pro a 50x Sales Increase In One Month

10 mins; January 16, 2016

The Four Way Split Test That Got Time Doctor 283% More Trial Users

9 mins; January 16, 2016

How AlexDesigns Increased Revenue Across the Board with this Subtle Change (Hint: You Probably Didn’t Even Notice)

10 mins; January 16, 2016

ReferralCandy: We Got A 58% Clickthrough Rate On Our Blog Posts, Instantly

9 mins; January 16, 2016

Ontraport Got A 58.6% Opt-In Rate On A Hangout Registration Page Using This One Tactic

9 mins; January 16, 2016

This Email Got Woopra A 20% Increase In Conversion Rate In Just One Week

10 mins; January 16, 2016

The Simple Piece of Code That Got GetDrip.com a 30% Increase In Conversion from Visitors To Trial Users

13 mins; January 16, 2016

Introducing the Terrifying Tactic that Just Handed Right Channel Radios a 33% Boost in Revenue Overnight

16 mins; January 16, 2016

Yesware 14x Increase In Monthly Recurring Revenue

15 mins; January 16, 2016

HelpScout 37.5 Increase In Conversion From Trial To Paid Users

12 mins; January 16, 2016

LeadPages From 0.5 to 10 Opt-In Rate Sitewide

21 mins; January 16, 2016

How Udemy Doubled Their Lifetime Value Of A Customer

13 mins; January 16, 2016

What it Took for Ezra Firestone to Triple His Conversion Rate On A High Ticket Offer Overnight

29 mins; January 16, 2016

How Vero Managed a 450% Conversion Rate Increase From Email Marketing In Only 4 Months

12 mins; January 16, 2016

The Single Video That Gave Wistia A 14.9% Increase In Conversions Overnight

14 mins; January 16, 2016

This Two-Step Opt-in Redesign Increased Pat Flynn’s Conversions By 25%

13 mins; January 16, 2016

How KISSmetrics Inspired 3X More Customers To Try Their Product

14 mins; January 16, 2016

For AWeber: This Small Copy Change Boosted Conversion Rates By 13.5% (In Just Two Weeks)

10 mins; January 16, 2016

How HubSpot Increased Conversions By as Much as 300% on Their Landing Pages

10 mins; January 15, 2016

How One Division of Moz Made an Extra $2 Million in Revenue without Spending a Dime on Customer Acquisition

13 mins; January 15, 2016

100 New Customers in 90 Minutes: How Chris Ducker Uses Periscope to Make Sales

11 mins; January 14, 2016

How Mike Pisciotta Closed 12 of Customers Before They Left His Site for Good

11 mins; January 14, 2016

This Email Generated 90K In Revenue This Year Alone

13 mins; January 14, 2016

Increasing Open Rates By 75 with Shola Abidoye

11 mins; January 14, 2016

How To Ask and Answer the Right Questions With Harneet Bhalla

9 mins; January 14, 2016

How Squatty Potty Generated 60 Million Video Views

13 mins; January 14, 2016

How Melanie and Devin Duncan Generated Over 2000 Leads in 30 Days

13 mins; January 14, 2016

How Eric Siu Paid $7 Per Lead for Phone Calls

9 mins; January 14, 2016

How Ramit Sethi Substantially Increased Email Confirmations With 2 Simple Split Tests

14 mins; January 12, 2016

How David Spark Tripled His Clients Trade Show Leads At One Event

13 mins; December 30, 2015

How Amy Porterfield Got 66% More People To Show Up On A Live Webinar

17 mins; December 30, 2015

Why Derek Halpern Says You Should STOP Split Testing Right Now (And Do This Instead…)

21 mins; May 12, 2014

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