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What I Know

The greatest businesses weren’t born from moments of genius. They emerged after years of discovery--and often after years of failure. What I Know from Inc. magazine takes you inside the messy, painful, and--every so often--transcendent journey of starting a company. Through candid interviews, Inc. senior writer Christine Lagorio-Chafkin draws out the real grit and true lessons behind innovative companies and remarkable brands.

Introducing 'The Business Model' by Inc.

1 min; October 18, 2025

EXPERT EXCHANGE: You Are Not Your Business. Here’s Why That Matters

5 mins; October 01, 2025

Glenfiddich presents the inaugural Legacy Award to Smarsh - FROM INC. STUDIO AND GLENFIDDICH

10 mins; November 14, 2024

Rahul Vohra’s Productivity Playbook

59 mins; October 01, 2024

How to Build Brand Awareness Without Social Media

44 mins; September 24, 2024

Managing Cash Flow to Drive Startup Success

47 mins; August 20, 2024

Investing in the Next Generation of Brands

49 mins; August 06, 2024

Becoming the Best Leader for Your Growing Company

42 mins; July 23, 2024

Building the Best Entrepreneurial You

51 mins; June 25, 2024

Creating a Roadmap to Profitability

45 mins; June 11, 2024

Building a Company for the Next Generation

52 mins; May 28, 2024

Building Your Team

48 mins; May 14, 2024

Leveraging Your Business’ Profit, Purpose, and Power to Thrive

51 mins; April 30, 2024

Creating an Effective Brand Narrative

46 mins; April 23, 2024

Cracking the TikTok Code

31 mins; April 18, 2024

How The Lip Bar Founder Melissa Butler Turned Rejection Into Success

67 hours 6 mins; April 16, 2024

Savvy Ways to Secure Funding

53 mins; April 09, 2024

Savvy Ways to Secure Funding

53 mins; April 09, 2024

Grief, Joy, and Giant Vats of Slime

42 mins; April 04, 2024

Powering the Future - AI Bootcamp FROM INC STUDIO AND SAP

27 mins; March 25, 2024

Supply Ch(AI)n Strategy Session - AI Bootcamp FROM INC STUDIO AND SAP

19 mins; March 11, 2024

Time for Growth - AI Bootcamp FROM INC STUDIO AND SAP

24 mins; March 04, 2024

The Secret Leads Goldmine: How Savvy Companies Capitalize on Q5 - FROM INC STUDIO AND META

15 mins; January 12, 2024

A Look Back at 2023

39 mins; January 01, 2024

The Secret Leads Goldmine: How Savvy Companies Capitalize on Q5 - FROM INC STUDIO AND META

15 mins; December 11, 2023

Couples Counseling PART 2: How to argue

15 mins; November 09, 2023

Working Couples

43 mins; November 02, 2023

Control freaks

50 mins; October 26, 2023

Growth Agents: How Pink Lily went from a side hustle to a multimillion-dollar company - FROM INC STUDIO AND SAP

19 mins; October 24, 2023

How founders should (and should NOT) navigate the media

51 mins; October 19, 2023

Growth Agents: Duolingo’s CFO on how the company took over the language learning space - FROM INC STUDIO AND SAP

26 mins; October 17, 2023

Inc. Uncensored is Back!

2 mins; October 12, 2023

FROM INC STUDIOS AND SAP - Growth Agents: The inside story of Sweetgreen’s rapid rise to the top

12 mins; October 10, 2023

Flashback: Create the Change: Lindsay McCormick of Bite

37 mins; September 05, 2023

FROM INC STUDIOS AND PRINCIPAL: Employees Can Make or Break Companies--Here's How to Keep the Best Ones

6 mins; August 28, 2023

Flashback: Davis Smith of Cotopaxi: Don’t Be the Only Keeper Of the Flame

47 mins; August 21, 2023

FROM INC STUDIOS AND PRINCIPAL: Why business valuation is a critical tool for small businesses

5 mins; August 14, 2023

Flashback: Fighting for Every Customer, With Stuart Landesberg, co-founder and CEO of Grove Collaborative

43 mins; August 06, 2023

Flashback: Ben Lamm of Colossal: Value Your Critics

48 mins; July 30, 2023

Flashback: A “Black Licorice” Culture, with Xiao Wang of Boundless Immigration

28 mins; July 24, 2023

Computer Freaks - Chapter Six: Unintended Consequences

36 mins; July 20, 2023

Flashback: A Crisis During Fast Growth: Laura Modi of Bobbie

30 mins; July 17, 2023

Computer Freaks - Chapter Five: The Protocol Wars

42 mins; July 13, 2023

Flashback: Exceed Your Own Abilities: Nina Vaca of Pinnacle Group

17 mins; July 10, 2023

Computer Freaks - Chapter Four: The French Connection

41 mins; July 06, 2023

Flashback: Breaking Beauty’s Gender Binary with Matthew Herman of Boy Smells

44 mins; July 02, 2023

Computer Freaks - Chapter Three: Let's Have a Ball

36 mins; June 29, 2023

Flashback: Evan Horowitz and Geoffrey Goldberg of Movers+Shakers: Add Fuel to the Fire

38 mins; June 26, 2023

Computer Freaks - Chapter Two: In the Air

44 mins; June 22, 2023

Flashback: Fawn Weaver: Build a Culture of Confidence

42 mins; June 19, 2023

Introducing 'Computer Freaks' - Chapter One: The Dollhouse

38 mins; June 15, 2023

Flashback: Sarah LaFleur: Be The Whole Person

54 mins; June 12, 2023

Flashback: Trinity Mouzon of Golde: Grow at Your Own Pace

39 mins; June 05, 2023

Flashback: Kara Goldin about moments of doubt

50 mins; May 29, 2023

Presenting: The new season of 'Most Innovative Companies' from Fast Company

27 mins; May 24, 2023

Flashback: Nataly Kogan on how your energy is your 'runway'

45 mins; May 22, 2023

Flashback: Former CIA Agent Emily Hikade of Petite Plume

32 mins; May 15, 2023

Flashback: Jesslyn Rollins of Biolyte

32 mins; May 08, 2023

Inc. Magazine Presents: Computer Freaks

1 min; May 04, 2023

Flashback: Melissa Bernstein of Melissa & Doug

37 mins; May 01, 2023

Former CIA Agent Emily Hikade of Petite Plume: The Art of Collecting Intelligence

32 mins; March 27, 2023

Making Creative Space: Davis Smith of Cotopaxi

7 mins; March 20, 2023

Davis Smith of Cotopaxi: Don’t Be the Only Keeper Of the Flame

47 mins; March 13, 2023

Allison Ellsworth of Poppi: Speak From the Heart

32 mins; March 06, 2023

Making Creative Space: Kiki Freedman of Hey Jane

6 mins; February 27, 2023

Kiki Freedman of Hey Jane: Pioneering Abortion Care Online In a Regulatory Storm

40 mins; February 20, 2023

Flashback: Kim and Tim Lewis of Curl Mix: Listen to Your Community

45 mins; February 13, 2023

Making Creative Space: Nick Green of Thrive Market

7 mins; February 06, 2023

Nick Green of Thrive Market: High Expectations; Low Ego

44 mins; January 30, 2023

What I Know Best: Stewart Butterfield of Slack

8 mins; January 23, 2023

Exclusive: Stewart Butterfield Takes Us Inside the Birth of Slack and Flickr

46 mins; January 16, 2023

Making Creative Space, With Lindsay McCormick of Bite

8 mins; January 09, 2023

Create the Change: Lindsay McCormick of Bite

37 mins; December 19, 2022

What I Don’t Know: Kendra Scott Gets Locked Out of Spreadsheets

6 mins; December 12, 2022

The Sister Rule, With Kendra Scott

37 mins; December 05, 2022

Making Creative Space, with Brian Chesky of Airbnb

9 mins; November 28, 2022

Rebuilding a “Burning House”: Airbnb’s Brian Chesky

41 mins; November 21, 2022

A Crisis During Fast Growth: Laura Modi of Bobbie

29 mins; November 14, 2022

Exceed Your Own Abilities: Nina Vaca of Pinnacle Group

17 mins; October 31, 2022

The Accidental Entrepreneur: Bill Shufelt of Athletic Brewing

21 mins; October 24, 2022

A “Black Licorice” Culture, with Xiao Wang of Boundless Immigration

28 mins; October 17, 2022

A Spiritual Mission to Change How Work Happens: Stephanie Nadi Olson of We Are Rosie

26 mins; October 10, 2022

The Secret Project and the Stand Up Comedian: Jesslyn Rollins of Biolyte, No. 605 on the 2022 Inc. 5000

32 mins; October 03, 2022

Flashback: The Secret to 2244% Growth From Rosie Mattio, Publicist Turned 'Cannabis Queen'

45 mins; September 26, 2022

What I Don’t Know: Being The Face of It All, with Shivani Siroya, CEO of Tala

8 mins; September 12, 2022

Take the First Risk, With Shivani Siroya of Tala

45 mins; September 05, 2022

What I Don’t Know: Keeping Up With the Algorithms, with Alex West Steinman of The Coven

6 mins; August 29, 2022

Community Matters With Alex West Steinman of The Coven

43 mins; August 22, 2022

What I Know Best: What’s In A Name

7 mins; August 08, 2022

Breaking Beauty’s Gender Binary with Matthew Herman of Boy Smells

43 mins; August 01, 2022

What I Know Best: Stu Landesberg Brings the Positive Energy

6 mins; July 25, 2022

Fighting for Every Customer, With Stuart Landesberg, co-founder and CEO of Grove Collaborative

42 mins; July 18, 2022

What I Know Best: Amy Errett on Leading With an Open Heart

9 mins; July 11, 2022

Amy Errett of Madison Reed: How to See Around Corners

45 mins; June 27, 2022

What I Know Best: Michael Horvath on Venturing into the Unknown

6 mins; June 20, 2022

Michael Horvath of Strava: Take Care of Your People

42 mins; June 13, 2022

What I Know Best: Ben Lamm on Being a Student and a Translator

8 mins; June 06, 2022

Ben Lamm of Colossal: Value Your Critics

48 mins; May 30, 2022

What I Know Best: Tal Chitayat on Short Meetings, Jazz, and Soup

5 mins; May 23, 2022

Tal Chitayat of Full Circle: People Want to Be Part of Something Bigger

41 mins; May 16, 2022

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What I Know

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