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What I Know

The greatest businesses weren’t born from moments of genius. They emerged after years of discovery--and often after years of failure. What I Know from Inc. magazine takes you inside the messy, painful, and--every so often--transcendent journey of starting a company. Through candid interviews, Inc. senior writer Christine Lagorio-Chafkin draws out the real grit and true lessons behind innovative companies and remarkable brands.

What I Know Best: Toni Ko Does a Tiny Thing to Overhaul Her Outlook

6 mins; May 08, 2022

Toni Ko: The Way Out of Worry

43 mins; May 02, 2022

What I Know Best: Trinity Mouzon Wofford Sees From Other Perspectives

7 mins; April 25, 2022

Trinity Mouzon of Golde: Grow at Your Own Pace

39 mins; April 18, 2022

Delane Parnell: Find the Missing Piece in a Massive Industry

38 mins; April 10, 2022

What I Know Best: Payal Kadakia’s Meditative Prioritizing

7 mins; April 04, 2022

Payal Kadakia of ClassPass: Bring Your Full Self

37 mins; March 28, 2022

What I Know Best: Kyle Vogt Poses As a Customer

6 mins; March 21, 2022

Kyle Vogt of Cruise: Seek Truth For Yourself

51 mins; March 13, 2022

Kate Hudson: What I Don't Like is Selling

35 mins; March 06, 2022

Inc. presents 'Woman Inc." with Jenna Todey

38 mins; March 04, 2022

What I Know Best: Nataly Kogan’s Secret to Public Speaking

6 mins; February 28, 2022

Stacey Abrams and Lara Hodgson: The Real Risk Is Not Trying

34 mins; February 22, 2022

Nataly Kogan: Your Energy Is Your ‘Runway’

45 mins; February 14, 2022

What I Know Best: Daniel Pink Gets His Ideas Down

5 mins; February 07, 2022

Daniel Pink: The Power of Regret

36 mins; January 31, 2022

What I Know Best: Julia Hartz Visualizes A Constellation of Data Points

7 mins; January 24, 2022

Julia Hartz of Eventbrite: Culture at Work? It’s Complicated

45 mins; January 18, 2022

What I Know Best: Michelle Prepares For a Big Presentation

3 mins; December 26, 2021

Michelle Cordeiro Grant of Lively: Do It All Backwards

48 mins; December 19, 2021

What I Know Best: Amber’s Secret to Getting It All Done

6 mins; December 12, 2021

Amber Venz Box of LTK: Freedom Through Delegation

47 mins; December 05, 2021

Gary Vaynerchuk: Use Your Soft Skills

24 mins; November 22, 2021

What I Know BEST: Don’t Fear Asking The Most Basic Questions

8 mins; November 15, 2021

Ryan Breslow of Bolt: Culture Is Everything

38 mins; November 07, 2021

What I Know BEST: How To Deal With Customer Complaints, Fast

12 mins; October 31, 2021

Hint Water’s Kara Goldin: The Outsider’s Advantage

49 mins; October 24, 2021

What I know BEST: Securing a Huge Customer with Michael Dell

7 mins; October 17, 2021

Michael Dell: A New Way To Think About Risk

33 mins; October 10, 2021

What I Know BEST: How to Sell Anything Face-to-Face

5 mins; October 03, 2021

Kim and Tim Lewis of Curl Mix: Listen to Your Community

44 mins; September 26, 2021

Rosie Mattio of Mattio Communications: Just Say Yes

44 mins; September 12, 2021

Evan Horowitz and Geoffrey Goldberg of Movers+Shakers: Add Fuel to the Fire

38 mins; August 29, 2021

Eren Bali of Carbon Health: Instinct Versus Data

53 mins; August 17, 2021

John Christakos and Maurice Blanks of Blu Dot: See Business Problems as Creative Challenges

40 mins; August 02, 2021

Cate Luzio of Luminary: Own Your Strengths

51 mins; July 18, 2021

Sarah LaFleur: Be The Whole Person

54 mins; July 05, 2021

Garry Tan: There is No Normal Path for Starting a Company

37 mins; June 20, 2021

Ryan Petersen: Balancing Order and Disorder

47 mins; June 06, 2021

Sallie Krawcheck: Look For Things Others Don’t See

46 mins; May 23, 2021

Fawn Weaver: Build a Culture of Confidence

40 mins; May 10, 2021

Melissa Bernstein: Existential Fear and Entrepreneurship

35 mins; April 26, 2021

Obé Fitness: Adapting Under Pressure

50 mins; April 12, 2021

Matthew Inman and Elan Lee: Invite Everyone to The Party

64 hours 36 mins; March 29, 2021

Courtney Newell: Go Extra

40 mins; March 08, 2021

Jack Dangermond: Being Interesting is Overrated

49 mins; February 22, 2021

Jim Collins Part 2: What ELSE Makes Great Companies Tick

38 mins; February 08, 2021

Jim Collins: What Makes Great Companies Tick

51 mins; January 25, 2021

Eric Kinariwala: Connect Your Head and Your Heart

38 mins; January 18, 2021

Year In Review

29 mins; January 04, 2021

Blake Mycoskie: It’s More Fun To Start a Movement Than Run a Company

47 mins; December 14, 2020

Phil Libin: Find a new way to ski

53 mins; December 07, 2020

Daina Trout: Investors Are Not Your Friends

44 mins; November 16, 2020

Matthew Prince: Radical Transparency

47 mins; November 09, 2020

Steve Huffman: Build Your Vision of the Future--Then Multiply It By 10

48 mins; October 26, 2020

BONUS: Maria Sharapova at the Inc. 5000 Vision Conference

38 mins; October 21, 2020

Holly Thaggard: Be a Master of Perception

45 mins; October 05, 2020

Melissa Ben-Ishay: The Faking It Playbook

38 mins; September 28, 2020

John Mackey: The Delicate Balance of Purpose and Profit

39 mins; September 21, 2020

Scott Svenson: Managing the Tension

46 mins; September 14, 2020

What I Know Presents 'Book Smart'

17 mins; August 24, 2020

Rich Kleiman: Instill Your Will on Your Future

52 mins; August 10, 2020

Michael Acton Smith: Vision Without Execution is Just Hallucination

51 mins; July 27, 2020

Neil Blumenthal: Research Your Way out of Risk

45 mins; July 20, 2020

Sandra Oh Lin: Be a Transparent Leader During Times of Uncertainty

36 mins; June 29, 2020

Tariq Farid: Find a Mentor Who Challenges Your Ideas

44 mins; June 22, 2020

Eileen Fisher: Find the Voice Behind Your Vision

36 mins; June 15, 2020

Shan-Lyn Ma: Take the Time To Build a Rock-Solid Foundation

35 mins; June 08, 2020

Julia Cheek: Don't Try to Fit Someone Else's Model

44 mins; June 01, 2020

Deirdre Quinn: Making the Perfect Partner

40 mins; May 25, 2020

Nir Eyal: Eliminate Distractions

44 mins; May 18, 2020

Scott Harrison: How to Use the Power of Storytelling

47 mins; May 11, 2020

Rebecca Minkoff: Don't Wait to Change

36 mins; May 04, 2020

Scott Kelly: Think Like an Engineer and Prepare for the Worst

33 mins; April 27, 2020

Inc. Magazine Presents 'What I Know'

2 mins; April 08, 2020

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What I Know

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