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The 30 Percent Podcast

The 30 Percent Podcast is a podcast that focuses on the Kenyan music industry. The name is derived from the astonishing stat that between 30% - 40% of music played on Kenyan radio stations is Kenyan. Our goal is to see this percentage go up significantly. We will also broadly discuss global music industry trends and contextualize them through the lens of two music producers based in Kenya.

Episode 075 | You've Been Compromised

85 hours 44 mins; May 07, 2024

Episode 074 | Promo Code 30%

60 hours 23 mins; April 30, 2024

Episode 073 | A Couple of Musics

56 mins; April 23, 2024

Episode 072 | The Big Three

63 hours 24 mins; April 17, 2024

Episode 071 | Laced with Silence

61 hours 42 mins; April 09, 2024

Episode 070 | Consistency is Key (with Bryan Chege)

87 hours 38 mins; April 05, 2024

Episode 069 | Music Distribution (with Bilha Ngaruiya & Vincent Mutuma)

76 hours 56 mins; March 28, 2024

Episode 068 | Real R&B is Back!

57 mins; March 19, 2024

Episode 067 | Award Shows

57 mins; March 12, 2024

Episode 066 | Universal Mavin Group

58 mins; March 05, 2024

Episode 065 | Neon Elephants

73 hours 45 mins; February 27, 2024

Episode 064 | Effervescence

55 mins; February 20, 2024

Episode 063 | Pros & Cons

65 hours 57 mins; February 13, 2024

Episode 062 | Do Do Brown

72 hours 43 mins; February 06, 2024

Episode 061 | Artists and Activism 101

70 hours 2 mins; January 31, 2024

Episode 060 | MCSK Is At It Again

55 mins; January 23, 2024

Episode 059 | Angel Numbers

62 hours 30 mins; January 16, 2024

Episode 058 | Arbantone

60 hours 28 mins; January 09, 2024

Episode 057 | It's Beginning to look a lot like Christmas

64 hours 0 mins; December 26, 2023

Episode 056 | Doba Imewai

61 hours 52 mins; December 19, 2023

Episode 055 | Life Wrapped

69 hours 26 mins; December 13, 2023

Episode 054 | The Decimator (with Eric Musyoka)

78 hours 46 mins; December 05, 2023

Episode 053 | Monumentous

50 mins; November 28, 2023

Episode 052 | Colors

67 hours 54 mins; November 21, 2023

Episode 051 | We Are Not Alone

63 hours 18 mins; November 14, 2023

Episode 050 | Cross-Poddination

58 mins; November 07, 2023

Episode 049 | Killy Me Ahh

61 hours 56 mins; October 31, 2023

Episode 048 | The Screams of 1000 College Girls

68 hours 14 mins; October 24, 2023

Episode 047 | Tanzania or Tanzaneeya

59 mins; October 17, 2023

Episode 046 | Shutting it Down (with Ethan Muziki & Kinoti)

82 hours 30 mins; October 14, 2023

Episode 045 | Critiquing Critics

63 hours 28 mins; October 10, 2023

Episode 044 | The Middle Man

60 hours 24 mins; October 03, 2023

Episode 043 | Payola

61 hours 33 mins; September 26, 2023

Episode 042 | Repetition Builds Reputation (with Antoneosoul)

84 hours 44 mins; September 22, 2023

Episode 041 | Sitting On The Fence Is Fire

62 hours 58 mins; September 19, 2023

Episode 040 | Long Live the Bots

69 hours 34 mins; September 12, 2023

Episode 039 | I'm Tired!

58 mins; September 05, 2023

Episode 038 | Pen to Paper

59 mins; August 29, 2023

Episode 037 | World Peace

63 hours 0 mins; August 22, 2023

Episode 036 | Pay Creatives

45 mins; August 15, 2023

Episode 035 | Shenanigans

58 mins; August 08, 2023

Episode 034 | Disrespecting Afrobeats

77 hours 48 mins; August 01, 2023

Episode 033 | Not Music, But..

71 hours 14 mins; July 25, 2023

Episode 032 | Leverage

60 hours 50 mins; July 18, 2023

Episode 031 | Send Your CV

57 mins; July 11, 2023

Episode 030 | 30-30-30 (with Maija Rivenburg)

82 hours 12 mins; July 08, 2023

Episode 029 | SkeeYee

60 hours 28 mins; July 04, 2023

Episode 028 | Tingled My Ear Hairs

67 hours 40 mins; June 28, 2023

Episode 027 | Closer To Whelmed

63 hours 59 mins; June 20, 2023

Episode 026 | Showing My Age (with Alfayo)

98 hours 34 mins; June 16, 2023

Episode 025 | Alcohol & Deep Thoughts

64 hours 57 mins; June 13, 2023

Episode 024 | Alleged Catfish

53 mins; June 06, 2023

Episode 023 | Kenyan Grammys

57 mins; May 30, 2023

Episode 022 | Architect Of Relations (with Philip Koth)

84 hours 2 mins; May 27, 2023

Episode 021 | Plata O Plomo

68 hours 6 mins; May 23, 2023

Episode 020 | A Piece Of The Pie

55 mins; May 16, 2023

Episode 019 | Crystal Boyz

59 mins; May 09, 2023

Episode 018 | Free Game

59 mins; May 02, 2023

Episode 017 | Pay Up

56 mins; April 25, 2023

Episode 016 | AI .. If You're Listening

59 mins; April 18, 2023

Episode 015 | Wild Wild East

57 mins; April 11, 2023

Episode 014 | The Boiling Room

59 mins; April 04, 2023

Episode 013 | Intrusive Thoughts

66 hours 26 mins; March 28, 2023

Episode 012 | Positive Reinforcement

68 hours 32 mins; March 21, 2023

Episode 011 | Artist Development

61 hours 39 mins; March 14, 2023

Episode 010 | Self-Help Podding

65 hours 54 mins; March 07, 2023

Episode 009 | The Speculation Pod

54 mins; February 28, 2023

Episode 008 | Poseidon Pod Boyz

47 mins; February 21, 2023

Episode 007 | Speaking Non-English

46 mins; February 14, 2023

Episode 006 | Pod Love

46 mins; February 07, 2023

Episode 005 | The Ground is Ripe

34 mins; January 31, 2023

Episode 004 | Top Of The Mountain

34 mins; January 24, 2023

Episode 003 | Culture

37 mins; January 17, 2023

Episode 002 | Angela

36 mins; January 10, 2023

Episode 001 | Pilot

33 mins; January 03, 2023

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The 30 Percent Podcast

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