The 30 Percent Podcast is a podcast that focuses on the Kenyan music industry. The name is derived from the astonishing stat that between 30% - 40% of music played on Kenyan radio stations is Kenyan.
Our goal is to see this percentage go up significantly.
We will also broadly discuss global music industry trends and contextualize them through the lens of two music producers based in Kenya.
Episode 175 | The F is for Photography
64 hours 25 mins; March 31, 2026
Episode 174 | Boots on the Ground Journalism
62 hours 15 mins; March 24, 2026
Episode 173 | Nepologist
69 hours 23 mins; March 17, 2026
Episode 172 | Couch Coaches
65 hours 32 mins; March 10, 2026
Episode 171 | Blue Collar Monkeys
68 hours 5 mins; March 03, 2026
Episode 170 | We Are Living In Beefy Times
72 hours 52 mins; February 24, 2026
Episode 169 | 2 V 1
70 hours 53 mins; February 17, 2026
Episode 168 | It's Over for the Z's
73 hours 17 mins; February 10, 2026
Episode 167 | We’ve Lost the Recipes
79 hours 27 mins; February 03, 2026
Episode 166 | Quintuple Gang
52 mins; January 27, 2026
Episode 165 | Vitamin O
57 mins; January 20, 2026
Episode 164 | Prophets and Crabs
60 hours 43 mins; January 13, 2026
Episode 163 | The Grinch
63 hours 52 mins; December 30, 2025
Episode 162 | Standards
66 hours 20 mins; December 23, 2025
Episode 161 | Locking In (with DJ Mura)
89 hours 15 mins; December 16, 2025
Episode 160 | Participation Trophies
66 hours 0 mins; December 09, 2025
Episode 159 | Social Engineering
76 hours 49 mins; December 02, 2025
Episode 158 | Dystopian
64 hours 8 mins; November 25, 2025
Episode 157 | Sprinkle in the C’s
70 hours 44 mins; November 18, 2025
Episode 156 | Suns Out, Buns In
56 mins; November 11, 2025
Episode 155 | The New Creatives
53 mins; November 04, 2025
Episode 154 | Side Quests
66 hours 33 mins; October 28, 2025
Episode 153 | Nu Nairobi
64 hours 18 mins; October 21, 2025
Episode 152 | Rats vs Frogs
61 hours 50 mins; October 14, 2025
Episode 151 | Therapise Me
68 hours 23 mins; October 07, 2025
Episode 150 | Suffering from Success
68 hours 54 mins; October 03, 2025
Episode 149 | The As Usual Boys
63 hours 5 mins; September 23, 2025
Episode 148 | It's Your Platform Too
71 hours 2 mins; September 16, 2025
Episode 147 | The Game is Still On
66 hours 40 mins; September 09, 2025
Episode 146 | Kompao Chicken
63 hours 2 mins; September 02, 2025
Episode 145 | Burnout
60 hours 43 mins; August 25, 2025
Episode 144 | Laid Up
57 mins; August 19, 2025
Episode 143 | Lo and Behold
66 hours 20 mins; August 12, 2025
Episode 142 | Cloutmaxxing
73 hours 26 mins; August 05, 2025
Episode 141 | The Dog Ate My Laptop
60 hours 7 mins; July 29, 2025
Episode 140 | Dark Spirits
62 hours 28 mins; July 22, 2025
Episode 139 | An Alusa Sandwich
64 hours 6 mins; July 15, 2025
Episode 138 | Popularity vs Longevity
58 mins; July 08, 2025
Episode 137 | When the juices start flowing, the juices flow