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The 30 Percent Podcast

The 30 Percent Podcast is a podcast that focuses on the Kenyan music industry. The name is derived from the astonishing stat that between 30% - 40% of music played on Kenyan radio stations is Kenyan. Our goal is to see this percentage go up significantly. We will also broadly discuss global music industry trends and contextualize them through the lens of two music producers based in Kenya.

Episode 175 | The F is for Photography

64 hours 25 mins; March 31, 2026

Episode 174 | Boots on the Ground Journalism

62 hours 15 mins; March 24, 2026

Episode 173 | Nepologist

69 hours 23 mins; March 17, 2026

Episode 172 | Couch Coaches

65 hours 32 mins; March 10, 2026

Episode 171 | Blue Collar Monkeys

68 hours 5 mins; March 03, 2026

Episode 170 | We Are Living In Beefy Times

72 hours 52 mins; February 24, 2026

Episode 169 | 2 V 1

70 hours 53 mins; February 17, 2026

Episode 168 | It's Over for the Z's

73 hours 17 mins; February 10, 2026

Episode 167 | We’ve Lost the Recipes

79 hours 27 mins; February 03, 2026

Episode 166 | Quintuple Gang

52 mins; January 27, 2026

Episode 165 | Vitamin O

57 mins; January 20, 2026

Episode 164 | Prophets and Crabs

60 hours 43 mins; January 13, 2026

Episode 163 | The Grinch

63 hours 52 mins; December 30, 2025

Episode 162 | Standards

66 hours 20 mins; December 23, 2025

Episode 161 | Locking In (with DJ Mura)

89 hours 15 mins; December 16, 2025

Episode 160 | Participation Trophies

66 hours 0 mins; December 09, 2025

Episode 159 | Social Engineering

76 hours 49 mins; December 02, 2025

Episode 158 | Dystopian

64 hours 8 mins; November 25, 2025

Episode 157 | Sprinkle in the C’s

70 hours 44 mins; November 18, 2025

Episode 156 | Suns Out, Buns In

56 mins; November 11, 2025

Episode 155 | The New Creatives

53 mins; November 04, 2025

Episode 154 | Side Quests

66 hours 33 mins; October 28, 2025

Episode 153 | Nu Nairobi

64 hours 18 mins; October 21, 2025

Episode 152 | Rats vs Frogs

61 hours 50 mins; October 14, 2025

Episode 151 | Therapise Me

68 hours 23 mins; October 07, 2025

Episode 150 | Suffering from Success

68 hours 54 mins; October 03, 2025

Episode 149 | The As Usual Boys

63 hours 5 mins; September 23, 2025

Episode 148 | It's Your Platform Too

71 hours 2 mins; September 16, 2025

Episode 147 | The Game is Still On

66 hours 40 mins; September 09, 2025

Episode 146 | Kompao Chicken

63 hours 2 mins; September 02, 2025

Episode 145 | Burnout

60 hours 43 mins; August 25, 2025

Episode 144 | Laid Up

57 mins; August 19, 2025

Episode 143 | Lo and Behold

66 hours 20 mins; August 12, 2025

Episode 142 | Cloutmaxxing

73 hours 26 mins; August 05, 2025

Episode 141 | The Dog Ate My Laptop

60 hours 7 mins; July 29, 2025

Episode 140 | Dark Spirits

62 hours 28 mins; July 22, 2025

Episode 139 | An Alusa Sandwich

64 hours 6 mins; July 15, 2025

Episode 138 | Popularity vs Longevity

58 mins; July 08, 2025

Episode 137 | When the juices start flowing, the juices flow

69 hours 56 mins; July 01, 2025

Episode 136 | Toxic Positivity

61 hours 23 mins; June 24, 2025

Episode 135 | Ragebait

58 mins; June 17, 2025

Episode 134 | The Year of the Oontz

64 hours 42 mins; June 10, 2025

Episode 133 | Big P

63 hours 49 mins; June 03, 2025

Episode 132 | Aura Gambling

61 hours 15 mins; May 27, 2025

Episode 131 | One Day

54 mins; May 20, 2025

Episode 130 | Algorithms are the New Religion

71 hours 30 mins; May 13, 2025

Episode 129 | Useful Nepotism

69 hours 21 mins; May 06, 2025

Episode 128 | Has KE Hiphop Fallen Off?

65 hours 13 mins; April 29, 2025

Episode 127 | Significantly Deproving

59 mins; April 22, 2025

Episode 126 | I Took An Oath

55 mins; April 15, 2025

Episode 125 | Proposed Beef

78 hours 56 mins; April 08, 2025

Episode 124 | On the Spot (with Abigael Diana)

89 hours 9 mins; April 01, 2025

Episode 123 | Positive Gatekeeping

65 hours 17 mins; March 26, 2025

Episode 122 | Glass Ceiling

71 hours 7 mins; March 18, 2025

Episode 121 | Shucking & Jiving

70 hours 54 mins; March 11, 2025

Episode 120 | Framing a Musty Jacket

75 hours 36 mins; March 04, 2025

Episode 119 | Culture Politics

77 hours 37 mins; February 25, 2025

Episode 118 | Heartbreak

61 hours 29 mins; February 18, 2025

Episode 117 | Busy Bees

67 hours 3 mins; February 11, 2025

Episode 116 | One For All

66 hours 55 mins; February 04, 2025

Episode 115 | Levels to Independence

65 hours 10 mins; January 28, 2025

Episode 114 | Throw Money at the Problem

73 hours 18 mins; January 21, 2025

Episode 113 | It's not Bots

61 hours 10 mins; January 14, 2025

Episode 112 | Arbantone Vs Gengetone

58 mins; January 07, 2025

Episode 111 | Top 10s

65 hours 45 mins; December 31, 2024

Episode 110 | The Headliner

61 hours 54 mins; December 24, 2024

Episode 109 | A Means to an End

64 hours 48 mins; December 17, 2024

Episode 108 | Willy Paul Usilie

67 hours 20 mins; December 10, 2024

Episode 107 | The Last C is Leverage

68 hours 21 mins; December 03, 2024

Episode 106 | More Solidified in My Beliefs

63 hours 14 mins; November 26, 2024

Episode 105 | The Entrée

73 hours 36 mins; November 19, 2024

Episode 104 | Community Over Competition (with M.Rumbi)

90 hours 52 mins; November 16, 2024

Episode 103 | Saunter

65 hours 50 mins; November 12, 2024

Episode 102 | Unfortunately, he has Talent

56 mins; November 05, 2024

Episode 101 | Lifecycle of a Kenyan Artist

59 mins; October 29, 2024

Episode 100 | The Ultimate Collaboration

78 hours 17 mins; October 22, 2024

Episode 099 | End of the Double Digit Era

48 mins; October 15, 2024

Episode 098 | We Cracked the Code

79 hours 13 mins; October 08, 2024

Episode 097 | The Target Demo

62 hours 56 mins; October 01, 2024

Episode 096 | What Makes Music Good?

74 hours 24 mins; September 24, 2024

Episode 095 | World Building

71 hours 19 mins; September 17, 2024

Episode 094 | The Fight For Transparency

59 mins; September 10, 2024

Episode 093 | Gorilla Academy

58 mins; September 03, 2024

Episode 092 | I Just Wanna Hear A Hit

55 mins; August 27, 2024

Episode 091 | We Need New Geniuses

70 hours 34 mins; August 20, 2024

Episode 090 | Porous Beings (with Elsy Wameyo)

99 hours 2 mins; August 17, 2024

Episode 089 | Looking Out For You

57 mins; August 13, 2024

Episode 088 | Chimandems

70 hours 29 mins; August 06, 2024

Episode 087 | Werewolves vs Vampires

77 hours 10 mins; July 30, 2024

Episode 086 | Where Power Lies

65 hours 22 mins; July 23, 2024

Episode 085 | The Pod Before The Pod

63 hours 14 mins; July 16, 2024

Episode 084 | Breaking the 4th Wall

54 mins; July 09, 2024

Episode 083 | #RutoMustGo

48 mins; July 02, 2024

Episode 082 | They Will Not Believe.

53 mins; June 25, 2024

Episode 081 | #rejectfinancebill2024

78 hours 16 mins; June 18, 2024

Episode 080 | Old Reliable

54 mins; June 11, 2024

Episode 079 | Lemon Squeeze

62 hours 52 mins; June 04, 2024

Episode 078 | Stomach-Head Connection

67 hours 23 mins; May 28, 2024

Episode 077 | Manband

72 hours 18 mins; May 21, 2024

Episode 076 | The Colonisers

70 hours 39 mins; May 14, 2024

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The 30 Percent Podcast

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