In the Loupe is a weekly podcast hosted by Punchmark, the Jewelry Industry's favorite website provider. Each week's episode is focused around the explanation and advocacy of important E-Commerce topics and why every jeweler needs to be focused on their online presence now more than ever.
Shooting for the Moon, but Reaching the Stars: an Interview with Punchmark's Best Selling Jewelry Retailer ft Graziella Fine Jewellery
42 mins; January 18, 2022
Back Inside the Loupe
29 mins; January 11, 2022
Wrapping Up 2021 - The Best Bits
27 mins; December 21, 2021
A Retailer's Guide to Pinterest ft. D. Geller & Son ft. Graziella Fine Jewellery
26 mins; December 14, 2021
Let's Talk With: Michael O'Connor, Director of Marketing at The Plumb Club
42 mins; December 07, 2021
The Keys to Good Copy ft. Stephanie Momot
40 mins; November 30, 2021
What you should be doing THIS WEEK ahead of Black Friday
30 mins; November 16, 2021
Patience is Key
24 mins; November 09, 2021
The Argument for a Strong Website
31 mins; November 02, 2021
What we like: Websites and Social Accounts
25 mins; October 26, 2021
Increasingly Online: Prepping for Black Friday & Cyber Monday
24 mins; October 19, 2021
Does It Work? Landing Pages
26 mins; October 12, 2021
Top 15 Social Media Platforms to Capitalize On to Grow Your Business
40 mins; October 05, 2021
Let's Talk With: INOX Men's Jewelry
37 mins; September 28, 2021
From JCK: The State of Online Fraud w/ ClearSale & Future Tech w/ The Smithee Group
33 mins; September 21, 2021
Getting to Know Us: Inside Punchmark & The Smithee Group
37 mins; September 14, 2021
Join Us at JCK Las Vegas!
4 mins; August 24, 2021
The Data Behind E-Commerce
30 mins; August 17, 2021
Trade Shows Revamped: an Interview with Kate Youngstrom from Reed Exhibitions
24 mins; August 10, 2021
From Seed to Flower: Growing Your Business
37 mins; August 03, 2021
Best in Class
34 mins; July 27, 2021
Behind the Websites: We're Spilling All Our Secrets!
33 mins; July 13, 2021
Let's Talk With: Ring Buyers (Part 2)
57 mins; July 06, 2021
A Retailer's Guide to TikTok
33 mins; June 29, 2021
Using Data to Predict Sales Trends
36 mins; June 22, 2021
Halfway There: Mid-Year Check-In
27 mins; June 15, 2021
The Digital Salesperson: Dollars in your DMs: Part 2
28 mins; June 08, 2021
The Digital Salesperson: Dollars in your DMs: Part 1
28 mins; June 01, 2021
Stealing the Show
32 mins; May 25, 2021
Does It Work?: Digital Marketing
32 mins; May 18, 2021
Does It Work?: Social Ads
37 mins; May 11, 2021
Like, Comment, Subscribe
28 mins; May 04, 2021
How To Make a Stellar Website
27 mins; April 29, 2021
Reflections on the Jewelry Industry
31 mins; April 22, 2021
The Gen Z Consumer: Part 2
23 mins; April 15, 2021
The Gen Z Consumer: Part 1
30 mins; April 08, 2021
The Top 10: 2021 Trends
29 mins; April 01, 2021
The Anatomy of a Website
37 mins; March 25, 2021
Lets Talk With: Small Town Jewelers ft. Meigs Jewelry ft. Minor's North Jewelry
52 mins; March 18, 2021
We Need To Talk (Online)
26 mins; March 11, 2021
Let's Talk With: Ring Buyers
51 mins; March 04, 2021
Something Worth Sharing
19 mins; February 24, 2021
404: Not Found
26 mins; February 18, 2021
Leading the Pack
32 mins; February 11, 2021
The Best 3 Changes to Keep in 2021
29 mins; February 04, 2021
What Makes a Site Shine?
31 mins; January 28, 2021
Digital Marketing in Your Pocket
27 mins; January 21, 2021
Introducing Season 2
26 mins; January 14, 2021
This Is In the Loupe
1 min; January 07, 2021
The Best of the Rest - Season 1
69 hours 21 mins; December 10, 2020
Season Wrap Up with Ben Smithee and Ross Cockerham
36 mins; December 03, 2020
How to Arm Your Web Presence ft. AJS
35 mins; November 19, 2020
Is Facebook Listening to Me??
34 mins; November 12, 2020
How to Build An Effective Google Ad Campaign
35 mins; October 29, 2020
SEO: The Strategy to Drive More People to Your Website
37 mins; October 15, 2020
What to Focus on to Drive Online Conversions
38 mins; October 01, 2020
How to Get Your Social Media Numbers to Reach New Heights!
36 mins; September 17, 2020
How to Elevate Your Social Strategy for Success
35 mins; September 03, 2020
"What Should I Post on My Social Media??"
33 mins; August 20, 2020
How to Mirror Your In-Store Experience to Your Website
27 mins; August 07, 2020
The 411 on Digital Marketing
34 mins; July 24, 2020
Introducing: In the Loupe
48 mins; June 25, 2020
The Jeweler's Survival Kit: Creating Momentum
29 mins; May 22, 2020
The Jeweler's Survival Kit: Cash Up Your Inventory
27 mins; May 11, 2020
The Jeweler's Survival Kit: Staying Afloat & Planning to Reopen
20 mins; April 24, 2020
The Jeweler's Survival Kit: Memberships & Organizations
33 mins; April 17, 2020
The Jeweler's Survival Kit: Digital Presence & Customer Outreach
27 mins; April 02, 2020
The Jeweler's Survival Kit: Employment and Store Safety
