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In the Loupe

In the Loupe is a weekly podcast hosted by Punchmark, the Jewelry Industry's favorite website provider. Each week's episode is focused around the explanation and advocacy of important E-Commerce topics and why every jeweler needs to be focused on their online presence now more than ever.

The "20 under 40" Rising Stars Transforming the Jewelry Industry ft. Jewelers of America

41 mins; February 13, 2024

The Brilliance of a Diamond Marketplace ft. Nivoda

27 mins; February 06, 2024

Crafting Elegance: Inside the World of a Concierge Jeweler ft. Paige the Jeweler

40 mins; January 30, 2024

How to Prep for a Tradeshow with Trevor from Leitzel's Jewelry

33 mins; January 23, 2024

Treasures and Trends: A Wild Year for National Rarities

42 mins; January 16, 2024

Decoding the Modern Consumer Journey in Jewelry Sales with Stuart Blessman

40 mins; January 09, 2024

What 2024 Is Gonna Look Like

41 mins; January 02, 2024

Wrapping Up 2023 - The Best Bits

31 mins; December 19, 2023

Holiday Retailer Roundtable ft. Sundance Jewelers & Arezzo Jewelers

29 mins; December 12, 2023

The Art of Crafting, and Improving, Punchmark's Vendor Vault

40 mins; December 05, 2023

Reimagining Employee Recognition // Diamond Diaries

45 mins; November 28, 2023

Dazzling the World Through Lab-Grown Diamonds with Zulu Ghevriya, CEO of Smiling Rocks

33 mins; November 21, 2023

Exploring Custom Jewelry Design and Technology ft. Matthew Ego from Guild and Facet

38 mins; November 14, 2023

Unearthing the Journey of Gemstones with Gem Legacy ft. Rachel Merisheki

42 mins; November 07, 2023

Black Friday Prep with Stuart Blessman

33 mins; October 31, 2023

Everything That's Changed Since Last Year ft. Ostbye

40 mins; October 24, 2023

Breaking Down the Best - Nike

31 mins; October 10, 2023

A Masterclass on Email Marketing with Stuart Blessman

30 mins; October 03, 2023

The Website Facelift // Diamond Diaries

42 mins; September 26, 2023

I Tried Every Vertical Video Platform So You Don't Have To (TikTok, YouTube Shorts, Instagram Reels)

34 mins; September 19, 2023

60% Off the Store Sales ft. James Porte

33 mins; September 12, 2023

What Goes Into Starting Your Own Jewelry Line ft. Birthright Foundry

41 mins; September 05, 2023

Exclusive First Interview with IJO's New President, Stephen Barnes

57 mins; August 29, 2023

Digital Accessibility and Your Website ft. AccessiBe

24 mins; August 22, 2023

10 Summer Store Cleaning Tips // Diamond Diaries

51 mins; August 15, 2023

A Need for Speed

29 mins; August 08, 2023

With Love from Antwerp, Why Every Jeweler Needs to Visit Belgium

60 hours 50 mins; August 01, 2023

Let's Talk With: Ring Buyers (Part 3)

31 mins; July 25, 2023

The Intelligent Revolution: Unveiling the Power and Perils of Artificial Intelligence // Diamond Diaries

43 mins; July 18, 2023

Stay In the Loupe!!

1 min; July 11, 2023

Navigating the World of Jewelry Retail: Tips, Tricks, and Insights from Three Punchmark Retailers

43 mins; June 27, 2023

Stop Making These 10 Social Media Marketing Mistakes!! // Diamond Diaries

66 hours 32 mins; June 20, 2023

What Led to the Creation of the Gellers' Blue Book; an Interview with David Geller

58 mins; June 13, 2023

Finding Hidden Treasures: Exploring the Lucrative World of Estate Buying w/ National Rarities // Diamond Diaries

38 mins; June 06, 2023

I Interviewed Jewelry Industry Leaders Ft. Clientbook, Edge Retail Academy, National Rarities, Classic Grown Diamonds, INOX

67 hours 56 mins; May 30, 2023

I Went to the Punchmark Workshop and All I Got Was This Podcast Episode

39 mins; May 23, 2023

Managing a Successful Jewelry E-Commerce Website // LIVE! // Diamond Diaries

45 mins; May 16, 2023

The Heart of IJO - An Interview with Penny Palmer

32 mins; May 09, 2023

How AI Can Optimize Operations and Boost Growth

35 mins; May 02, 2023

The Newest Jewelry Publication - How We Made The "Vendor Vault"

36 mins; April 25, 2023

How to Leverage a Funnel Approach to Marketing

46 mins; April 18, 2023

What's It Like Growing Up In a Jewelry Store? // Diamond Diaries

38 mins; April 11, 2023

How to Market Your Business Through Instagram in 2023

34 mins; April 04, 2023

Best In Class 2

40 mins; March 28, 2023

Enhancing Your At-Home Shopping Experience with Augmented Reality ft. Kirin Sinha of Illumix

36 mins; March 21, 2023

Breaking Down the Best - StockX

24 mins; March 14, 2023

The 2023 TSG Marketing Guide

40 mins; March 07, 2023

5 Things That Are Working Right Now In E-Commerce

38 mins; February 28, 2023

I Went to RJO San Antonio and All I Got Was This Podcast Episode

32 mins; February 21, 2023

Design Updates for Online Jewelry Success

23 mins; February 14, 2023

Dazzling Diamonds for Mom ft. David Douglas Diamonds & Jewelry

34 mins; February 07, 2023

Interview with Alex from Diamond Diaries

38 mins; January 31, 2023

How You Should be Marketing Through Facebook in 2023

33 mins; January 24, 2023

What Actually Worked in Digital Marketing Last Year

32 mins; January 17, 2023

What We Are Most Looking Forward To in 2023

45 mins; January 10, 2023

Wrapping Up 2022 - The Best Bits

34 mins; December 20, 2022

Fraud Protection Around the Holidays

32 mins; December 13, 2022

Merchandising and Displaying Your Jewelry In-Store and Online ft. Larry Johnson

57 mins; December 06, 2022

Putting the "Success" in Succession & Retirement Planning ft. Stephen Barnes

46 mins; November 29, 2022

How to Prep for Black Friday & Cyber Week 2022

35 mins; November 15, 2022

Next Generation Jewelers & Nerd Jewelry ft. Arezzo Jewelers

37 mins; November 08, 2022

Elevating Jewelry Vendors With the New Punchmark Vendor Portal

47 mins; November 01, 2022

How to Host a Guys Night ft. INOX

32 mins; October 25, 2022

Your Store Traffic Is Slowing Down, Now What?

29 mins; October 18, 2022

102 Years of Excellence, Meet Ostbye ft. Craig MacBean

40 mins; October 11, 2022

Making the World a Better Place One Smile at a Time: an Interview with Smiling Rocks

37 mins; October 04, 2022

A World of Jewelry In Your Pocket, Meet Virtual Diamond Boutique ft. Tanya Nisguretsky

32 mins; September 27, 2022

It's Time to Talk About TikTok Marketing

30 mins; September 20, 2022

Meet Edge Retail Academy ft. Sherry Smith

34 mins; September 13, 2022

In the Loupe Episode 100

40 mins; September 06, 2022

Made by Malyia ft. Malyia McNaughton

32 mins; August 30, 2022

Diamond Diaries, Becoming a Jewelry Retail Influencer ft. Alex Schlindwein

38 mins; August 23, 2022

Why Everyone Needs to Be a LinkedIn Expert ft. Megan Crabtree

32 mins; August 16, 2022

An Interview with the Women’s Jewelry Association ft. Jennifer Markas

33 mins; August 09, 2022

The Starting of Picup Media's Empire ft. Picup Media

44 mins; August 02, 2022

How to Host Million-dollar In-store Events ft. Megan Crabtree

36 mins; July 26, 2022

Running a Jewelry Store ft. Stambaugh Jewelers

47 mins; July 19, 2022

Our 2021 Predictions, and Speculating About Our Futures

57 mins; June 28, 2022

What We Learned at the Biggest Jewelry Trade Show In the Western Hemisphere

24 mins; June 21, 2022

Make a Big Impact with Your Advertising (with Impact-Based Ads)

29 mins; June 14, 2022

How to Sell to Gents ft. Nelson's Jewelry

19 mins; June 07, 2022

How Did You Get Your Name? ft. Various Jewelers

13 mins; May 31, 2022

Inside the Data and Growth of Selling High-End Goods Online ft. ClearSale

47 mins; May 24, 2022

How to Make a Successful Digital Marketing Campaign

34 mins; May 17, 2022

This Is How We Do It! Fix Your Marketing Today

32 mins; May 10, 2022

Branching Out with Your Business: Opening 2nd or 3rd Locations ft. Robert Irwin Jewelers

30 mins; May 03, 2022

Jewelry Organizations and the Role They Play ft. RJO

50 mins; April 26, 2022

I Don't Need It... but I Really Want It: Marketing to Emotions

28 mins; April 19, 2022

How Digital Marketing Has Changed in the Last 5 Years

34 mins; April 12, 2022

What You Need To Know When Opening Your First Jewelry Store ft. The Hills Jewelry

44 mins; April 05, 2022

From B to C: How to Convert Casual Browsers to Paying Customers

34 mins; March 29, 2022

How to Plan Your Next In-Store Event

28 mins; March 22, 2022

The State of Play for SEO in 2022

38 mins; March 15, 2022

Where to Go From Up

38 mins; March 08, 2022

Upping Your Off-Season: Grads, Dads, and Groomsmen ft. INOX Men's Jewelry

33 mins; March 01, 2022

Styles and Accessories: Men's Fashion in 2022

37 mins; February 22, 2022

Clienteling in 2022 ft. Clientbook

32 mins; February 15, 2022

Power Ups: Elevate Your Business With These Simple Tricks

32 mins; February 08, 2022

The TSG Marketing Guide 2022

34 mins; February 01, 2022

Realistic, or Far-fetched? Your E-Commerce Goals for the Year

32 mins; January 25, 2022

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