LanguaTalk

Impact Pricing

The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.

Blogcast: Your Inward Focus Causes Horrible Decisions

3 mins; April 19, 2024

Price Justification Techniques: Building Confidence in Sales with Mike Bosworth

26 mins; April 15, 2024

Blogcast: Fear Stymies Your Growth

3 mins; April 12, 2024

Decoding the Emotion and Solution-Driven Sales Approach with Joe Woodard

33 mins; April 08, 2024

Blogcast: Stopping One of Your Biggest Revenue Leaks: Discounts

2 mins; April 05, 2024

The Collaborative Approach to Value Selling with Steve Laborda

30 mins; April 01, 2024

Blogcast: Proven Value

2 mins; March 29, 2024

Pricing Table Topics: 8 of Clubs – Ban the Word 'Markup'

2 mins; March 27, 2024

Strategic Pricing for Accountants to Earn More But Work Less with Geralding Carter

26 mins; March 25, 2024

Blogcast: To Discount or Not to Discount

2 mins; March 22, 2024

Pricing Table Topics: 8 of Diamonds – Customer Perceptions Always Matter

2 mins; March 20, 2024

Balancing Curiosity, Specialization, and Success as a Pricing Professional with Robert Ribciuc

29 mins; March 18, 2024

Blogcast: Who Should Own Pricing?

3 mins; March 15, 2024

Pricing Table Topics: 8 of Hearts – Business Acumen

1 min; March 13, 2024

Navigating the Future of Pricing: Insights on AI and Value Dynamics with Steven Forth

32 mins; March 11, 2024

Blogcast: Listen to Your Market, then Think

4 mins; March 08, 2024

Pricing Table Topics: 8 of Spades – Sell Like You Have No Competition

2 mins; March 06, 2024

Exploring Game-Changing Pricing Dynamics for Different Industries with Arnab Sinha

32 mins; March 04, 2024

Game-Changing Pricing Strategies for Long-Term Success with Jean-Manuel Izaret

29 mins; February 26, 2024

Pricing Table Topics: 9 of Clubs – Focus on Lifetime Value

2 mins; February 23, 2024

Pricing Table Topics: 9 of Diamonds – Subscription Is a Business Model

2 mins; February 21, 2024

Maximize Profitability and Value with these Revolutionary Pricing Models with Dan Zatta

28 mins; February 19, 2024

Blogcast: Brilliant Price Move by Amazon Prime

3 mins; February 16, 2024

Pricing Table Topics: 9 of Hearts – Win, Keep, and Grow: Manage All Three

2 mins; February 14, 2024

Building a High-Performing Pricing Team That Drives Growth with Jon Jennings

30 mins; February 12, 2024

Blogcast: Pricing Platforms and Solutions

4 mins; February 09, 2024

Pricing Table Topics: 9 of Spades – There Is More Profit in Price Segmentation

2 mins; February 07, 2024

Mastering the Essential Pricing Skills Beyond Hard Numbers with Alex Costa

24 mins; February 05, 2024

Blogcast: Three Types of B2B Value

5 mins; February 02, 2024

Pricing Table Topics: 10 of Clubs – How Much Would Other People Pay?

2 mins; January 31, 2024

Transformative Trends in B2B SaaS Pricing for 2024 with Steven Forth

29 mins; January 29, 2024

Blogcast: Why Your Salespeople Don't Sell Value

4 mins; January 26, 2024

Pricing Table Topics: 10 of Diamonds – Sell to Buyers that Value Your Product the Most

1 min; January 24, 2024

The Power of Quantifying Value in Pricing Strategies with Todd Snelgrove

32 mins; January 22, 2024

Blogcast: Growth Comes from Value

5 mins; January 19, 2024

Pricing Table Topics: 10 of Hearts – Invest More Time Managing Pricing and Value

2 mins; January 17, 2024

Confidently Increase Prices and Double Your Business with SaaS Pricing with Maciej Wilczynski

33 mins; January 15, 2024

Blogcast: Don't Do What Sirius XM Did

3 mins; January 12, 2024

Pricing Table Topics: 10 of Spades – Consider the Buyer's Decision Process

2 mins; January 10, 2024

Pricing Power as the Key Driver in Strategic Business Success with Jeet Mukherjee

32 mins; January 08, 2024

Blogcast: The Art of Pricing

3 mins; January 05, 2024

Blogcast: Do You Need a New Pricing Metric?

3 mins; January 03, 2024

Harnessing the Power of Causality for Price Optimization with Gleb Romanyuk

26 mins; January 01, 2024

Blogcast: What Comes After Product-Market Fit

4 mins; December 29, 2023

Pricing Table Topics: Jack of Clubs – Don't Lower Prices

2 mins; December 27, 2023

A Christmas Pricing Story

3 mins; December 25, 2023

Blogcast: Software Shrinkflation

3 mins; December 22, 2023

Pricing Table Topics: Jack of Diamonds – You're Not Charging Enough

2 mins; December 20, 2023

Capitalizing on Sound Economic Planning with Strategic Pricing for 2024 with Steven Forth

33 mins; December 18, 2023

Blogcast: System 1 and System 2 Value

3 mins; December 15, 2023

Pricing Table Topics: Jack of Hearts – Improvement in Pricing Produces Increase in Profit

2 mins; December 13, 2023

Optimize Your Pricing Strategies with Cutting-Edge Cloud Technology with Finn Hansen

32 mins; December 11, 2023

Blogcast: The 5 How's

3 mins; December 08, 2023

Pricing Table Topics: Jack of Spades – Value Is Not Based On Costs

2 mins; December 06, 2023

Bridging the Gender Pay Gap for Women with Julie Scanlon

24 mins; December 04, 2023

Blogcast: We Have Room for Negotiation

2 mins; December 01, 2023

Pricing Table Topics: Queen of Clubs – Value-based Pricing Is Never Perfect

2 mins; November 29, 2023

Pricing Strategies for Your Travel Business with Neil Fitzgerald

22 mins; November 27, 2023

Blogcast: Lessons from Amazon's Nessie

3 mins; November 24, 2023

Pricing Table Topics: Queen of Diamonds – Create Perceived Value with Marketing

2 mins; November 22, 2023

Top Pricer Tournament: Simulating Winning Pricing Strategies with Mark Chussil

30 mins; November 20, 2023

Blogcast: Rules of Thumb for Price Increases

3 mins; November 17, 2023

Pricing Table Topics: Queen of Hearts – Value-based Pricing

2 mins; November 15, 2023

Quantifying Value: The Key to Selling with Confidence with John Mansour

25 mins; November 13, 2023

Pricing Table Topics: Queen of Spades – Compete on Value, Not on Price

2 mins; November 10, 2023

Pricing Table Topics: King of Clubs – Willingness to Pay Drives Pricing

2 mins; November 08, 2023

Maximize Profits with Intelligent Pricing through Customer Segmentation with Nikhil Kalla

33 mins; November 06, 2023

Blogcast: Why Your NRR Isn't Better

3 mins; November 03, 2023

Pricing Table Topics: King of Diamonds – Customers Buy Perceived Value

3 mins; November 01, 2023

Leveraging the Power of Selling and Leadership to Win at Higher Prices with Scott K. Edinger

29 mins; October 30, 2023

Blogcast: Learning from iPhone Pricing

2 mins; October 27, 2023

Pricing Table Topics: King of Hearts – Value Comes from Problems Solved and Results Delivered

2 mins; October 25, 2023

Why Is Net Revenue Retention (NRR) Your Most Important Growth Metric? Latest Report with Steven Forth

41 mins; October 23, 2023

Blogcast: Four Ways to Grow a Customer

3 mins; October 20, 2023

Pricing Table Topics: King of Spades – There's No Such Thing As a Commodity

3 mins; October 18, 2023

AI Pricing Capabilities for Your Business with Brooks Hamilton

30 mins; October 16, 2023

Blogcast: Two Ways to Grow Revenue

2 mins; October 13, 2023

Blogcast: The First Principle of Pricing

3 mins; October 11, 2023

The Strategic Role of Pricing in Business Operations with Karan Sood

31 mins; October 09, 2023

Blogcast: Defining Value-based Pricing

5 mins; October 06, 2023

Pricing Table Topics: Ace of Clubs – Nobody Cares About Your Product

2 mins; October 04, 2023

Setting and Optimizing Pricing for Your Veterinary Business with Robert Ribciuc

32 mins; October 02, 2023

Pricing Table Topics: Ace of Diamonds – Value-based Pricing is a Goal and an Attitude

2 mins; September 29, 2023

Pricing Table Topics: Ace of Hearts – Adopt Value-based Pricing

2 mins; September 27, 2023

#CLASSIC Trash the Timesheet: Exploring Opportunities in Subscription Businesses with Ronald J. Baker

32 mins; September 25, 2023

Pricing Table Topics: Ace of Spades – Pricing Captures Value

2 mins; September 22, 2023

Blogcast: Pros and Cons of Price Variance

2 mins; September 20, 2023

Customer-Centric Selling to Close More Deals with Carole Mahoney

31 mins; September 18, 2023

Blogcast: Defining Value

2 mins; September 15, 2023

Blogcast: Which Business Do You Want?

1 min; September 13, 2023

Double Your Price, Boost Sales, and Skyrocket Profitability! with David Falzani

31 mins; September 11, 2023

Blogcast: Pricing, Usage, and Value Metrics

3 mins; September 08, 2023

Pricing Table Topics: Joker 2 – Buyers may not Measure Value in Dollars

2 mins; September 06, 2023

Master Pricing Strategies with Data with Sebastian Baier

21 mins; September 04, 2023

Blogcast: Why Do They Buy?

2 mins; September 01, 2023

Pricing Table Topics: Joker 1 – An Indicator of Willingness to Pay

2 mins; August 30, 2023

The Relationship between Customer Value and Pricing Strategies with Ian Campbell

32 mins; August 28, 2023

Blogcast: It's Too Expensive!

2 mins; August 25, 2023

Pricing Table Topics: 2 of Diamonds – Involve Finance with Monitoring the Value-based KPIs.

2 mins; August 23, 2023

Discover How to Know Your Value with Amy Riley

27 mins; August 21, 2023

Click here to see more

Impact Pricing

Useful pages

Find a tutor

Languages