LanguaTalk

Impact Pricing

The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.

Pricing Table Topics: 2 of Clubs – Salespeople with Authority to Discount

2 mins; August 18, 2023

Pricing Table Topics: 2 of Hearts – The Best Response to an RFP Is Not to Bid

2 mins; August 16, 2023

Challenges of Pricing AI with Steven Forth

32 mins; August 14, 2023

Blogcast: Next Book Title?

2 mins; August 11, 2023

Pricing Table Topics: 2 of Spades – Relative Value Conversations

2 mins; August 09, 2023

Brainstorming the 'Ultimate Pricing Book Title' with Sebastian Wrobel

32 mins; August 07, 2023

Blogcast: Right or Effective?

2 mins; August 04, 2023

Pricing Table Topics: 3 of Diamonds – Prospect for Buyers Who Get More Value from Your Solution

2 mins; August 02, 2023

Maximizing Value in Retail Pricing with Kiran Gange

28 mins; July 31, 2023

Blogcast: Help! What's Bigger than Pricing?

3 mins; July 28, 2023

Pricing Table Topics: 3 of Clubs – Sell to Someone Actively Trying to Solve a Problem

2 mins; July 26, 2023

Create Value Through Pricing with Robert Edwards

29 mins; July 24, 2023

Blogcast: The IKEA Effect and Pricing

2 mins; July 21, 2023

Pricing Table Topics: 3 of Hearts – Prospect in a Pool of Buyers Who Have the Problem

2 mins; July 19, 2023

Minimize Churn and Boost Your Net Dollar Retention with Karen Chiang

34 mins; July 17, 2023

Blogcast: Value-Based Pricing is an Attitude

2 mins; July 14, 2023

Pricing Table Topics: 3 of Spades – People Who Are Easier to Prospect

3 mins; July 12, 2023

Embracing Outcome-Based Pricing and Ditching Hourly Billing with Jonathan Stark

32 mins; July 10, 2023

Blogcast: Commit to Expand

2 mins; July 07, 2023

Pricing Table Topics: 4 of Diamonds – Walking Away from a Negotiation Takes Guts

2 mins; July 05, 2023

Revolutionize Your Pricing Strategy: Unlock the Power of Collaborative Conversations with Carole Mahoney

23 mins; July 03, 2023

Blogcast: Quick and Dirty Pricing Research

2 mins; June 30, 2023

Pricing Table Topics: 4 of Clubs – Learn the Competitive Situation Before Negotiating

2 mins; June 28, 2023

Why You Need to Engage to Have Value Conversations with John Ray

28 mins; June 26, 2023

Blogcast: What if They Find Out?

2 mins; June 23, 2023

Pricing Table Topics: 4 of Hearts – Gives and Gets

2 mins; June 21, 2023

Drop Pilot's Game-Changing Pricing Strategies with Michael Hammersley

22 mins; June 19, 2023

Blogcast: Price Segmentation in TIOLI Markets

3 mins; June 16, 2023

Pricing Table Topics: 4 of Spades – Determine Purchasing Power Before Negotiating

2 mins; June 14, 2023

Procurement and Sales in Impact to Value Pricing with Jens Hentschel

29 mins; June 12, 2023

Blogcast: Price Segmentation by Negotiating

2 mins; June 09, 2023

Pricing Table Topics: 5 of Diamonds – Give Salespeople Discount Authority

2 mins; June 07, 2023

Monetization-Driven Growth: What It Means and How It Works with Alessandro Monti

27 mins; June 05, 2023

Blogcast: Simplify Your Pricing

3 mins; June 02, 2023

Pricing Table Topics: 5 of Clubs – Gain Higher ASPs and Margins

2 mins; May 31, 2023

Mastering the Art of Negotiation with Andrew Bailey

30 mins; May 29, 2023

Blogcast: Nobody Cares About Your Product

4 mins; May 26, 2023

Pricing Table Topics: 5 of Hearts – Blame Costs When You Increase Prices

2 mins; May 24, 2023

Interdepartmental Cooperation as Key to Developing an Unbeatable Pricing Strategy with Darlene Nordstrom

24 mins; May 22, 2023

Blogcast: Lessons from a Cute Story

3 mins; May 19, 2023

Pricing Table Topics: 5 of Spades – Value Tables

2 mins; May 17, 2023

Association Pricing: Leveraging Value as the Driving Force for Pricing Success with Michael Tatonetti

25 mins; May 15, 2023

Blogcast: You Have the Curse of Knowledge

3 mins; May 12, 2023

Pricing Table Topics: 6 of Diamonds – Possess Acumen About Your Buyer's Business

2 mins; May 10, 2023

Revolutionizing Your Price Segmentation Strategies in Subscription Pricing with Robbie Kellman Baxter

30 mins; May 08, 2023

Blogcast: Ford Patents Feature with Negative Value

3 mins; May 05, 2023

Pricing Table Topics: 6 of Clubs – Have Value Conversation with All Potential Clients

2 mins; May 03, 2023

Revolutionize Your Pricing Strategy with 8D Problem-Solving Technique with JD Dillon

29 mins; May 02, 2023

Blogcast: Discrimination or Segmentation

3 mins; April 28, 2023

Pricing Table Topics: 6 of Hearts – Maintain a Comprehensive Value Table

2 mins; April 26, 2023

How Subscription Business Model is Revolutionizing Pricing with Joe Woodard

30 mins; April 24, 2023

Blogcast: Interesting Starlink Price Changes

4 mins; April 21, 2023

Pricing Table Topics: 6 of Spades – Make It Simple for Buyers to Decide

2 mins; April 19, 2023

Hybrid Pricing and Pricing with AI with Steven Forth

28 mins; April 17, 2023

Blogcast: Pricing Professionals have "Trained Incapacity"

3 mins; April 14, 2023

Pricing Table Topics: 7 of Diamonds – Mindset Shift from Expense to Investing

2 mins; April 12, 2023

Why It's Worth Paying for Pricing Consultants with Dick Sobel

24 mins; April 10, 2023

Blogcast: Wow! A Price Decrease

3 mins; April 07, 2023

Pricing Table Topics: 7 of Clubs – Help the Buyer Understand the Value of Solving their Problem

2 mins; April 05, 2023

How Machine Learning and AI Can Help You Make Efficient Pricing Decisions with Alex Galkin

24 mins; April 03, 2023

Pricing Table Topics: 7 of Hearts – Value Propositions Are General, Selling Value Is Specific

2 mins; March 31, 2023

Blogcast: Lessons from the Library

3 mins; March 29, 2023

Value Bread Blues? How to Announce Price Increases with Casey Brown

31 mins; March 27, 2023

Pricing Table Topics: 7 of Spades – The Biggest Opportunity to Influence a Sale

2 mins; March 24, 2023

Blogcast: AMC Changes Pricing, FINALLY

3 mins; March 22, 2023

Agile Pricing: Why it Matters, Solving Usage-Based Pricing Challenges with Griff Parry

34 mins; March 20, 2023

Blogcast: A Price Signaling Example?

3 mins; March 17, 2023

Pricing Table Topics: 8 of Diamonds – Some Buyers Only Consider One Alternative Even in Competitive Markets

3 mins; March 15, 2023

Brand Value for Big Sales: Insights from Satish Dharmarajan

28 mins; March 13, 2023

Blogcast: Evaluating a Pricing Strategy

3 mins; March 10, 2023

Pricing Table Topics: 8 of Clubs – Buyers Who Buy without Considering Competitive Alternatives

3 mins; March 08, 2023

The Secret to Selling Solutions, Not Just Product Features with Johnny Cheng

31 mins; March 06, 2023

Blogcast: Transitioning to Selling Subscriptions

3 mins; March 03, 2023

Pricing Table Topics: 8 of Hearts – Buyer Wants Help with a Business Case

2 mins; March 01, 2023

Pricing to Scale: 4-Step Strategic Framework for Business Success with Ajit Ghuman

30 mins; February 27, 2023

Blogcast: Another Ridiculous Fee

2 mins; February 24, 2023

Pricing Table Topics: 8 of Spades – Buyers on a Trust Journey are Not Price Sensitive

2 mins; February 22, 2023

Pricing and Packaging: The Ultimate Guide in Getting Your Price Right with Dan Balcauski

31 mins; February 20, 2023

Blogcast: What "Pricing" Can Teach Sales

3 mins; February 17, 2023

Pricing Table Topics: 9 of Diamonds – Buyers on a Trust Journey are Not Price Sensitive

2 mins; February 15, 2023

Pricing Data Analytics: The Hows and Whys with Armin Kakas

26 mins; February 13, 2023

Blogcast: Pricing Trends in 2023

3 mins; February 10, 2023

Pricing Table Topics: 9 of Clubs – Buyers on a Relationship Journey want to Learn from You

2 mins; February 08, 2023

Personalities in the Pricing Community (and how to interact with them) with Robert Ribciuc

33 mins; February 06, 2023

Blogcast: A Nespresso Price Increase

2 mins; February 03, 2023

Pricing Table Topics: 9 of Hearts – The Most Common and Least Attractive Buyers

2 mins; February 01, 2023

The Power of Data-driven Pricing Solutions for Your SaaS Business with Bryan Belanger

29 mins; January 30, 2023

Pricing Table Topics: 9 of Spades – Know What Information the Buyer Needs

2 mins; January 25, 2023

Increase Your Pricing Power: Monetize SaaS with Ayon Bhattacharyya

33 mins; January 23, 2023

Blogcast: A Price Negotiation Example

2 mins; January 20, 2023

Pricing Table Topics: 10 of Diamonds – Reveal the Price Only After the Value Is Communicated

2 mins; January 18, 2023

Disrupting Pricing with AI: Insights from Steven Forth

33 mins; January 16, 2023

Blogcast: Black Friday and Price Elasticity

2 mins; January 13, 2023

Pricing Table Topics: 10 of Clubs – What Value Conversation Demonstrates

2 mins; January 11, 2023

Pricing for Success: The Seven-Step Plan for Winning More Customers at Better Prices with Mark Peacock

32 mins; January 09, 2023

Blogcast: Thoughts on Black Friday Pricing

3 mins; January 06, 2023

Pricing Table Topics: 10 of Hearts – You and Your Buyer Must Work Together

2 mins; January 04, 2023

Price Optimization in SaaS with Nikhil Kotcharlakota

25 mins; January 02, 2023

Blogcast: Pricing Skills for Subscription

3 mins; December 30, 2022

Pricing Table Topics: 10 of Spades - Never Mention Competition

2 mins; December 28, 2022

Click here to see more

Impact Pricing

Useful pages

Find a tutor

Languages