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MarTech Podcast ™ // Marketing + Technology = Business Growth
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Diversify Your Marketing Portfolio with Partnerships -- Robert Glazer // Acceleration Partners
20 mins; May 12, 2023
Why Brands and Creators are Investing More Into Video Content -- Sterling Jackson // Aspire
10 mins; May 11, 2023
The New Era of High-Trust Commerce -- Sterling Jackson // Aspire
14 mins; May 10, 2023
Why Composable CDPs are Your Next Gen Tech -- Tejas Manohar // Hightouch
18 mins; May 09, 2023
Why the Data Warehouse is Your Most Powerful Marketing Tool -- Tejas Manohar // Hightouch
16 mins; May 08, 2023
B2B Influencers with Brian Barletta -- Bryan Barletta // Sounds Profitable
32 mins; May 07, 2023
Marketing Your Small Business -- Mind the Business // Quickbooks
29 mins; May 06, 2023
Increasing Sales Through AI Personalization -- Matt Swalley // Omneky
21 mins; May 05, 2023
How to Power AI Using Data -- Kevin Tate // Clearbit
19 mins; May 04, 2023
Clearbit for Building Data-Driven Products -- Kevin Tate // Clearbit
17 mins; May 03, 2023
Why Engaging Customers At Home Matters -- Jacob Ross // PebblePost
16 mins; May 02, 2023
The Rise of “Offline” Digital Channels -- Jacob Ross // PebblePost
17 mins; May 01, 2023
MarTech & SalesTech Convergence -- William Tyree // Revenue.io
15 mins; April 30, 2023
How RevOps is Taking Over Ops Roles -- William Tyree // Revenue.io
12 mins; April 29, 2023
Is Marketing Operations Dead? -- William Tyree // Revenue.io
16 mins; April 28, 2023
Why Startups Shouldn't Hire Full-Time -- Emma Westley // Fractional CMO & Content Strategy Consultant
17 mins; April 27, 2023
The Rise of the Fractional CMO -- Emma Westley // Fractional CMO & Content Strategy Consultant
16 mins; April 26, 2023
Spotify’s “All Ears On You” ad business -- Ann Piper // Spotify
13 mins; April 25, 2023
Spotify’s vision for digital audio advertising -- Ann Piper // Spotify
19 mins; April 24, 2023
Closing the CX Gap Using Data -- George Corugedo // Redpoint Global
10 mins; April 23, 2023
Achieving Superior Data Quality -- George Corugedo // Redpoint Global
14 mins; April 22, 2023
Data Quality Awareness -- George Corugedo // Redpoint Global
16 mins; April 21, 2023
The Core Differences Between Walmart and Amazon Advertising -- Destaney Wishon // BetterAMS
13 mins; April 20, 2023
How Amazon Advertising Has Matured -- Destaney Wishon // BetterAMS
15 mins; April 19, 2023
Contextual Targeting's Next Level -- Vitaly Pecherskiy // StackAdapt
16 mins; April 18, 2023
Why Programmatic is Growing? -- Vitaly Pecherskiy // StackAdapt
14 mins; April 17, 2023
The Value of Emotional Intelligence -- Phil Johnson // Master of Business Leadership Inc.
11 mins; April 16, 2023
Mastering Business Leadership -- Phil Johnson // Master of Business Leadership Inc.
14 mins; April 15, 2023
Why Social Selling Matters So Much -- Melissa Kwan // eWebinar
12 mins; April 14, 2023
Prioritization for Startups Marketers -- Melissa Kwan // eWebinar
19 mins; April 13, 2023
Why Startup Marketing isn't What it Used to Be -- Melissa Kwan // eWebinar
19 mins; April 12, 2023
Unifying Ecommerce and Retail Data -- Ross Andrew Paquette // Maropost
16 mins; April 11, 2023
Optimizing in a Changing Economy -- Ross Andrew Paquette // Maropost
15 mins; April 10, 2023
Leveraging AI with Authenticity -- Brian Podolak // Vocodia
13 mins; April 09, 2023
Disrupting Traditional Sales Teams -- Brian Podolak // Vocodia
15 mins; April 08, 2023
Conversational AI Revolution for Call Centers -- Brian Podolak // Vocodia
16 mins; April 07, 2023
Usage-Based Pricing & Product-Led Growth -- Brian Kotlyar // Hightouch
15 mins; April 06, 2023
Why You Can Buy Every Marketing Tool Imaginable -- Brian Kotlyar // Hightouch
22 mins; April 05, 2023
Impacts of Gated Email -- Andy Mowat // Gated
17 mins; April 04, 2023
How Reaching Your Audience is Evolving -- Andy Mowat // Gated
17 mins; April 03, 2023
Defining a Playbook of Sales Strategies -- Jamie Cleghorn // Bain & Company
15 mins; April 02, 2023
What % of Your Pipeline Should Sales Drive? -- Jamie Cleghorn // Bain & Company
15 mins; April 01, 2023
What Trust Signals Does Google Look For? -- Scott Baradell // Idea Grove
11 mins; March 31, 2023
Why 3rd Party Validation is 1st step to Trust -- Scott Baradell // Idea Grove
16 mins; March 30, 2023
Trust Signals for PR & Marketing -- Scott Baradell // Idea Grove
18 mins; March 29, 2023
Making Sense of Celebrities, Influencers & Brands -- Greg Writer // Launch Cart
14 mins; March 28, 2023
Launching & Scaling eCommerce Businesses -- Greg Writer // Launch Cart
14 mins; March 27, 2023
Using Persuasive Sales Bots -- Michael Solomon // Saint Josephs University
16 mins; March 26, 2023
Tomorrow’s Customer Experience -- Michael Solomon // Saint Josephs University
16 mins; March 25, 2023
How Mean Girl’s Star Helped Fetch Rebrand -- Keely Jeppson // Fetch
11 mins; March 24, 2023
Implementing Fetch’s B2C Rebrand -- Keely Jeppson // Fetch
9 mins; March 23, 2023
The Strategy Behind Rebrand Fetch’s -- Keely Jeppson // Fetch
12 mins; March 22, 2023
What is Salesforce and Should it Rebrand? -- Juan Mendoza // The MarTech Weekly
18 mins; March 21, 2023
Crumbling Cookies & 1st Party Data -- Juan Mendoza // The MarTech Weekly
18 mins; March 20, 2023
The Evolution of B2B Customer Experience -- Michael McLaren // Merkle B2B
17 mins; March 19, 2023
Rise of the Millennial B2B Decision Maker -- Michael McLaren // Merkle B2B
17 mins; March 18, 2023
What SVB's Collapse Means to Tech Marketers -- Ian Kay // Fifth Third Bank
17 mins; March 17, 2023
What the Heck Happened to SVB?!? -- Ian Kay // Fifth Third Bank
18 mins; March 16, 2023
The Future Product Placement -- Erin Schmidt // BENlabs
14 mins; March 15, 2023
Measuring Product Placement in TV -- Erin Schmidt // BENlabs
17 mins; March 14, 2023
Technology-Driven Product Placement -- Erin Schmidt // BENlabs
14 mins; March 13, 2023
Do Marketers Need an MBA Today? -- Dr. Americus Reed // GBK Collective
16 mins; March 12, 2023
Identity Loyalty Plays for Smart Marketers -- Dr. Americus Reed // GBK Collective
23 mins; March 11, 2023
Does PR Convert into Qualified Leads? -- Michelle Songy // Press Hook
16 mins; March 10, 2023
How AI is Transforming PR -- Michelle Songy // Press Hook
13 mins; March 09, 2023
Automating the 4 Funnel Archetypes -- Jordan Mederich // DropFunnels
14 mins; March 08, 2023
Conversational Tactics to Eliminate Sales Objections -- Jordan Mederich // DropFunnels
15 mins; March 07, 2023
The Perfect Offer Formula -- Jordan Mederich // DropFunnels
14 mins; March 06, 2023
Marketing as a Growth Engine -- Angelo Ponzi // Craft Marketing Architects
9 mins; March 05, 2023
Establishing a Competitive Intelligence Program -- Angelo Ponzi // Craft Marketing Architects
13 mins; March 04, 2023
Determining Your Brand Differentiators -- Angelo Ponzi // Craft Marketing Architects
16 mins; March 03, 2023
Understanding Ad Fraud -- David Finkelstein // BDEX
12 mins; March 02, 2023
Behind the Scenes in Political Advertising -- David Finkelstein // BDEX
14 mins; March 01, 2023
Unlocking Design for Performance Marketers -- Amrita Mathur // Superside
19 mins; February 28, 2023
Marketing Led Growth Playbook -- Amrita Mathur // Superside
16 mins; February 27, 2023
Tech Skills Gap Facing Marketing Teams -- Lynne Capozzi // Acquia
15 mins; February 26, 2023
What CMOs Should Consider When Choosing a CDP -- Lynne Capozzi // Acquia
16 mins; February 25, 2023
Creating Digital Experiences for the Post-Pandemic Consumer -- Lynne Capozzi // Acquia
14 mins; February 24, 2023
How Superhuman is Expanding from PLG into PLS -- Seiyonne Suriyakumar // Superhuman
12 mins; February 23, 2023
How Superhuman Created its Loyal Fanbase -- Seiyonne Suriyakumar // Superhuman
20 mins; February 22, 2023
Tech-Driven Ways to on Podcasts -- Max Novak // Novacast
14 mins; February 21, 2023
Are Podcast Booking Campaigns Effective? -- Max Novak // Novacast
12 mins; February 20, 2023
Does Thought Leadership Still Work? -- Joe Kingsbury // Edelman
12 mins; February 19, 2023
Why Your Content Doesn't Stand Out -- Joe Kingsbury // Edelman
14 mins; February 18, 2023
Is There Too Much B2B Thought Leadership? -- Joe Kingsbury // Edelman
16 mins; February 17, 2023
AI’s Impact on Marketing in the Fitness Industry -- Tim Green // TeamUp
12 mins; February 16, 2023
Marketing Platform to a Distributed Industry -- Tim Green // TeamUp
14 mins; February 15, 2023
Activating Data Using Reverse ETL -- Sylvain Giuliani // Census
12 mins; February 14, 2023
Why CDP’s Didn't Live Up to Their Promise -- Sylvain Giuliani // Census
14 mins; February 13, 2023
Understanding your Consumers Using Research Technology -- Kumar Doshi // Lucid
16 mins; February 12, 2023
Market Research's Role in Identity Resolution -- Kumar Doshi // Lucid
16 mins; February 11, 2023
How to Retain a Prospect's Attention -- Melissa Kwan // eWebinar
16 mins; February 10, 2023
Why Zoom Calls aren't Scalable -- Melissa Kwan // eWebinar
19 mins; February 09, 2023
Why Email at 10 am is Bullsh*t -- Kate Adams // Validity
16 mins; February 08, 2023
The Wild West of Email Marketing -- Kate Adams // Validity
13 mins; February 07, 2023
Top 3 Trends in Performance Marketing for 2022 -- Zach Morrison // Tinuiti
19 mins; February 06, 2023
Why Marketing Agencies Buy Marketing Agencies -- Zach Morrison // Tinuiti
19 mins; February 05, 2023
Why CRM, DSP, & Automation is only 75-80% Effective -- Quimby Melton // Confection
16 mins; February 04, 2023
Avoiding the 3rd Party Cookie Graveyard -- Quimby Melton // Confection
22 mins; February 03, 2023
Ethical Questions Posed by an AI -- Iain S. Thomas // What Makes Us Human
15 mins; February 02, 2023
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