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MarTech Podcast ™ // Marketing + Technology = Business Growth

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

Navigating The Evolution Of Connected TV Advertising -- Angela Voss // Marketing Architects

17 mins; November 29, 2023

The Impact Of AI On The Legal Sector -- Colin Levy // Malbek

17 mins; November 28, 2023

Unraveling The Legal Tech Ecosystem -- Colin Levy // Malbek

14 mins; November 27, 2023

Spotify’s “All Ears On You” Ad Business -- Ann Piper // Spotify

13 mins; November 26, 2023

Spotify’s Vision For Digital Audio Advertising -- Ann Piper // Spotify

19 mins; November 25, 2023

Why Startups Shouldn't Hire Full-Time -- Emma Westley // Fractional CMO & Content Strategy Consultant

17 mins; November 24, 2023

The Rise Of The Fractional CMO -- Emma Westley // Fractional CMO & Content Strategy Consultant

16 mins; November 23, 2023

How Agencies Should Use AI-- Jennifer Jones-Mitchell // Human Driven AI

15 mins; November 22, 2023

Using Gen AI For Design -- Jennifer Jones-Mitchell // Human Driven AI

13 mins; November 21, 2023

AI News: GP4, GPTs, & Biden's Exec Order -- Jennifer Jones-Mitchell // Human Driven AI

25 mins; November 20, 2023

Why Social Selling Matters So Much -- Melissa Kwan // eWebinar

12 mins; November 19, 2023

Prioritization for Startups Marketers -- Melissa Kwan // eWebinar

19 mins; November 18, 2023

Why Startup Marketing Isn't What It Used To Be -- Melissa Kwan // eWebinar

19 mins; November 17, 2023

How to Align Automation And Authenticity -- Luis Baez // Madecraft

13 mins; November 16, 2023

Why LinkedIn Is The Marketer's Social Platform -- Luis Baez // Madecraft

19 mins; November 15, 2023

Using Midjourney For Eye-Popping Imagery -- Phil Gamache // Humans of Martech podcast

17 mins; November 14, 2023

Meet the Humans of MarTech -- Phil Gamache // Humans of Martech podcast

18 mins; November 13, 2023

The core Differences Between Walmart And Amazon Advertising -- Destaney Wishon // BetterAMS

13 mins; November 12, 2023

How Amazon Advertising Has Matured -- Destaney Wishon // BetterAMS

15 mins; November 11, 2023

What Level Of Content Personalization Can We Expect? -- Vishal Sood // Typeface

15 mins; November 10, 2023

Automation Vs Creativity: What Is More Important? -- Vishal Sood // Typeface

22 mins; November 09, 2023

Optimizing Media Buying In Privacy First Era -- Rohit Maheswaran // Lifesight

20 mins; November 08, 2023

How Marketing Mix Modeling Unlocks Scale & Incrementality -- Rohit Maheswaran // Lifesight

20 mins; November 07, 2023

Contextual Targeting's Next Level -- Vitaly Pecherskiy // StackAdapt

16 mins; November 06, 2023

Why Programmatic Is Growing? -- Vitaly Pecherskiy // StackAdapt

14 mins; November 05, 2023

Unifying ECommerce And Retail Data -- Ross Andrew Paquette // Maropost

16 mins; November 04, 2023

Optimizing In A Changing Economy -- Ross Andrew Paquette // Maropost

15 mins; November 03, 2023

How Generative AI Solves Branding Problems -- Jennifer Jones-Mitchell // Human Driven AI

18 mins; November 02, 2023

AI Transformation Strategies -- Jennifer Jones-Mitchell // Human Driven AI

17 mins; November 01, 2023

How To Ethically Collect Targeted Data -- Brian Mandelbaum // Attain

20 mins; October 31, 2023

Why Permissioned Consumer Data > Retail Media -- Brian Mandelbaum // Attain

18 mins; October 30, 2023

Usage-Based Pricing & Product-Led Growth -- Brian Kotlyar // Hightouch

15 mins; October 29, 2023

Why You Can Buy Every Marketing Tool Imaginable -- Brian Kotlyar // Hightouch

22 mins; October 28, 2023

Evaluating MarTech Solutions for Your Needs -- Sean Simon // Cogent

14 mins; October 27, 2023

Discovering MarTech Solutions That Solve Your Problems -- Sean Simon // Cogent

16 mins; October 26, 2023

The Evolution Of Market Intelligence Platforms -- Melissa Sargeant // AlphaSense

14 mins; October 25, 2023

Relationships Between Marketing Functions & Company Growth -- Melissa Sargeant // AlphaSense

19 mins; October 24, 2023

Impacts Of Gated Email -- Andy Mowat // Gated

17 mins; October 23, 2023

How Reaching Your Audience Is Evolving -- Andy Mowat // Gated

17 mins; October 22, 2023

Can MarTech Avoid Commoditization? -- Joe Zappa // Sharp Pen Media

19 mins; October 21, 2023

Problems With B2B Tech's Content Marketing Approach -- Joe Zappa // Sharp Pen Media

19 mins; October 20, 2023

Why Unique Data Sets Are The AI Competitive Advantage Of The Future -- Shay Howe // ActiveCampaign

14 mins; October 19, 2023

The Power Of Owned Media Assets -- Shay Howe // ActiveCampaign

17 mins; October 18, 2023

The Impact Of Generative AI On Marketing -- Denise Persson // Snowflake

19 mins; October 17, 2023

The Modern Marketing Data Stack Report -- Denise Persson // Snowflake

23 mins; October 16, 2023

Making sense of Celebrities, Influencers & Brands -- Greg Writer // Launch Cart

14 mins; October 15, 2023

Launching & Scaling ECommerce Businesses -- Greg Writer // Launch Cart

14 mins; October 14, 2023

Measuring & Optimizing SAAS ROI -- Rob Freedman // Zuper

13 mins; October 13, 2023

Scaling Your Marketing SAAS Efforts -- Rob Freedman // Zuper

15 mins; October 12, 2023

Building a Strong Foundation for SAAS Growth -- Rob Freedman // Zuper

14 mins; October 11, 2023

How To Determine Newsworthiness -- Shama Hyder // Zen Media

16 mins; October 10, 2023

Snooze or News: AI for PR -- Shama Hyder // Zen Media

14 mins; October 09, 2023

The Future Product Placement -- Erin Schmidt // BENlabs

14 mins; October 08, 2023

Measuring Product Placement In TV -- Erin Schmidt // BENlabs

17 mins; October 07, 2023

Technology-Driven Product Placement -- Erin Schmidt // BENlabs

14 mins; October 06, 2023

CMO Success Measurement -- Jeremy Haft // Digital Remedy

21 mins; October 05, 2023

The Evolving CMO Role -- Jeremy Haft // Digital Remedy

17 mins; October 04, 2023

How Mean Girl’s Star Helped Fetch Rebrand -- Keely Jeppson // Fetch

11 mins; October 03, 2023

Implementing Fetch’s B2C Rebrand -- Keely Jeppson // Fetch

9 mins; October 02, 2023

The Strategy Behind Rebrand Fetch’s -- Keely Jeppson // Fetch

12 mins; October 01, 2023

The Rise of Lean AI -- Lomit Patel // Tynker

12 mins; September 30, 2023

Do's & Don't when marketing to kids -- Lomit Patel // Tynker

15 mins; September 29, 2023

Why Email At 10 AM Is Bullsh*t -- Kate Adams // Validity

16 mins; September 28, 2023

The Wild West Of Email Marketing -- Kate Adams // Validity

13 mins; September 27, 2023

Using MarTech Tools For Deep Thought Work -- Aytekin Tank // Jotform

12 mins; September 26, 2023

The Process Of Automating Your Busywork -- Aytekin Tank // Jotform

18 mins; September 25, 2023

Automating The 4 Funnel Archetypes -- Jordan Mederich // DropFunnels

14 mins; September 24, 2023

Conversational Tactics To Eliminate Sales Objections -- Jordan Mederich // DropFunnels

15 mins; September 23, 2023

The Perfect Offer Formula -- Jordan Mederich // DropFunnels

14 mins; September 22, 2023

Is my Product Priced Correctly? -- Mike Bernard // Vendavo

19 mins; September 21, 2023

Start Point To Improve Margins -- Mike Bernard // Vendavo

17 mins; September 20, 2023

Increasing Your Content's Lifespan -- Jeffrey Hayzlett // C-Suite Network

15 mins; September 19, 2023

How To Act Like A Media Company -- Jeffrey Hayzlett // C-Suite Network

15 mins; September 18, 2023

AI-Led Hyper-Personalization In Customer Service -- Peter Voss // Aigo.ai

14 mins; September 17, 2023

Chatbots Revolutionizing Enterprise Digital Assistants -- Peter Voss // Aigo.ai

19 mins; September 16, 2023

B2B Content Marketing Secrets -- Paul Slack // Vende Digital

14 mins; September 15, 2023

Identifying Your B2B Demand Gen Audience -- Paul Slack // Vende Digital

18 mins; September 14, 2023

Virtual Product Placement -- Stephan Beringer // Mirriad

14 mins; September 13, 2023

In-Content Advertising In Streaming -- Stephan Beringer // Mirriad

19 mins; September 12, 2023

Using Programmatic To Build Podcast Communities -- Mike Wiston // mowMedia | mowPod

18 mins; September 11, 2023

Should Pay For Podcast Downloads? -- Mike Wiston // mowMedia | mowPod

18 mins; September 10, 2023

Advantages of Cookieless Mobile Marketing -- Dimitris Maniatis // Upstream

14 mins; September 09, 2023

Why RCS Messaging Is A Necessity -- Dimitris Maniatis // Upstream

16 mins; September 08, 2023

AI's role in finding the right influencers -- Ismael El-Qudsi // SocialPubli

14 mins; September 07, 2023

Is AI the Next Frontier of Influencer Marketing? -- Ismael El-Qudsi // SocialPubli

15 mins; September 06, 2023

Using AI To Scale Podcasts, FAQs, & Articles -- Geoff Atkinson & Connor Ray // Texo

19 mins; September 05, 2023

Creative Content Generation In MarTech -- Geoff Atkinson & Connor Ray // Texo

22 mins; September 04, 2023

Marketing To Self-Educated Buyers -- Randy Frisch // Uberflip

15 mins; September 03, 2023

What Does Personalization Actually Mean -- Randy Frisch // Uberflip

14 mins; September 02, 2023

Avoiding The Go-To-Market Trap -- Randy Frisch // Uberflip

17 mins; September 01, 2023

Why The Holidays Offer Stability -- Dr. Mindy Weinstein // Market MindShift

18 mins; August 31, 2023

How Scarcity marketing affects consumer behavior -- Dr. Mindy Weinstein // Market MindShift

23 mins; August 30, 2023

The New Identity Data Landscape -- Kristina Prokop // Eyeota

11 mins; August 29, 2023

The Global Audience Data Landscape -- Kristina Prokop // Eyeota

15 mins; August 28, 2023

Ad science Of Right Brain Vs Left Brain -- Jon Evans // System1

13 mins; August 27, 2023

Diversity & Ageism In Advertising -- Jon Evans // System1

15 mins; August 26, 2023

Why Advertising Wear-Out Is A Myth -- Jon Evans // System1

14 mins; August 25, 2023

M&A As A Marketing Strategy -- -- Nii Ahene // Tinuiti

18 mins; August 24, 2023

MarTech Strategy In A Nutshell -- Nii Ahene // Tinuiti

18 mins; August 23, 2023

Utilizing Analytics To Understand Customer Feedback -- Mattia Santin // Hotjar

9 mins; August 22, 2023

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MarTech Podcast ™ // Marketing + Technology = Business Growth

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