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MarTech Podcast ™ // Marketing + Technology = Business Growth

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

Custom AI Agents vs Out-of-the-Box Tools

3 mins; July 29, 2025

AI Agents for marketing automation

33 mins; July 28, 2025

Game plan for integrating AI into contextual targeting campaigns

3 mins; July 25, 2025

Arguing against the effectiveness of AI in contextual advertising

3 mins; July 24, 2025

Investing more in AI for contextual ad creation vs in human-created media for ads

3 mins; July 23, 2025

Contextual targeting more important than cookie-based targeting?

4 mins; July 22, 2025

AI-powered contextual Ad targeting

18 mins; July 21, 2025

The Crisis Killing Your Creator Marketing ROI

5 mins; July 19, 2025

The Great Podcast Marketing Debate: Demand Creation vs Capture Strategy

4 mins; July 18, 2025

Performance Ads vs Influencers: Smart CMOs Reveal Where They're Moving Their Budgets

4 mins; July 17, 2025

CMOs brutal truth to describe Content Marketing in one word

3 mins; July 16, 2025

Data-driven Creative Content Strategy that's transforming marketing

4 mins; July 15, 2025

Why brand-owned content is marketing’s new frontier

29 mins; July 14, 2025

What mistakes are marketers making by investing in first-party data strategies?

6 mins; July 11, 2025

What convinced you to leave your VP role at Meta to found a privacy-focused startup?

5 mins; July 10, 2025

Are clean rooms actually solving the privacy problem or just adding complexity?

3 mins; July 09, 2025

Does contextual targeting actually outperform audience-based approaches?

4 mins; July 08, 2025

Mozilla’s Privacy-Friendly Ad Targeting

22 mins; July 07, 2025

How has the life of an AI expert changed since the launch of chatGPT?

4 mins; July 04, 2025

What do Amperity Identity Resolution Agents do?

3 mins; July 03, 2025

Should your C-Suite learn to use AI before your employees?

4 mins; July 02, 2025

Which team should be responsible for integrating AI into your product?

3 mins; July 01, 2025

Mastering AI Personalization with Customer Identity Data

29 mins; June 30, 2025

Playbook for using Agile principles to integrate AI into your martech stack

4 mins; June 27, 2025

Master existing tools vs invest in new AI technology

4 mins; June 26, 2025

One word that describes how most marketing teams are using their martech stacks today

3 mins; June 25, 2025

Do Agile Processes Deliver Better ROI Than Integrating New Martech Tools?

3 mins; June 24, 2025

How To Operationalize Marketing Technology Using Agile Approaches

18 mins; June 23, 2025

Who gets fired first when AI Agents become a reality?

4 mins; June 20, 2025

ChatGPT, Claude, and Gemini enter a cage match...

5 mins; June 19, 2025

How will Agentic architecture change how software is sold?

3 mins; June 17, 2025

The $750 billion AI advertising opportunity

21 mins; June 16, 2025

ABM for B2C: Marketing Genius or Complete Waste of Time?

4 mins; June 13, 2025

Should Your CMO Report to Sales? (SaaS Org Chart Debate)

3 mins; June 12, 2025

The five most important TLA's for B2B marketers today

2 mins; June 11, 2025

When will AI be able to execute an end-to-end ABM campaign?

3 mins; June 10, 2025

Why ABM Strategies Often Fall Short And How To Fix Them

22 mins; June 09, 2025

AI Hype Cycle: Peak or Just Beginning?

5 mins; June 06, 2025

Red Flags Every Marketer Should Know

7 mins; June 05, 2025

First-Party vs. Synthetic Audiences

4 mins; June 04, 2025

Big AI Platforms vs. Specialized Tools

3 mins; June 03, 2025

How AI orchestration will shape the next wave of software innovation

25 mins; June 02, 2025

AI-Led Social: Going from listening to interaction (copy) (copy) (copy)

5 mins; May 30, 2025

Customer engagement metrics or brand visibility KPIs?

5 mins; May 29, 2025

How many social media channels can you name in one minute?

3 mins; May 28, 2025

2025 social media landscape for brands trying to implement AI

5 mins; May 27, 2025

AI-Led Social: Going from listening to interaction

23 mins; May 26, 2025

Finding Your Niche Market

14 mins; May 20, 2025

The Art & Science Behind Billboards

23 mins; May 19, 2025

One word that describes the status of market research today

6 mins; May 16, 2025

The benefits of writing with a co-author

4 mins; May 15, 2025

How to connect global and local messaging for your brand

2 mins; May 14, 2025

Why Nataly Wrote Her Recent Book Brand Global, Adapt Local

2 mins; May 13, 2025

How To Encode Your Brand Voice Into AI Tools

27 mins; May 12, 2025

Why AI in GTM presents massive opportunities

16 mins; May 08, 2025

How Agentic AI Will Transform Sales & Marketing

17 mins; May 07, 2025

PR's Role In Marketing

17 mins; May 06, 2025

Landscape Of PR Tech

19 mins; May 05, 2025

Double Down On A Top-Performing Social Channel Or Diversify Efforts Across Multiple Channels?

6 mins; May 02, 2025

Responding Quickly Or Providing The Right Answer To Customer Questions?

4 mins; May 01, 2025

Are AI-Generated Influencers A Trend Or Trash?

5 mins; April 30, 2025

Do Consumers Want Brands To Slide Into Their DMs?

3 mins; April 29, 2025

Social Disconnect Between Brands & Consumers

24 mins; April 28, 2025

Long-Form Content Vs Social Shorts For Lead Gen

5 mins; April 25, 2025

Too Expensive For Startups To Produce Quality Content For YouTube?

4 mins; April 24, 2025

YouTube Ads Vs Organic Content Strategies

3 mins; April 23, 2025

Is YouTube Presence Important For Every Brand?

4 mins; April 22, 2025

Extracting Leads From YouTube Views

25 mins; April 21, 2025

How AI is impacting influencer marketing & content

16 mins; April 17, 2025

Influencer marketing graduating to the boardroom

15 mins; April 16, 2025

Optimizing Organic Marketing Channels

15 mins; April 15, 2025

Thinking beyond the old way of “bean counting” measurement

18 mins; April 14, 2025

Game Plan For Handling A Sudden Drop In Lead Generation

3 mins; April 11, 2025

Diversifying Into Alternative Channels For GTM

4 mins; April 10, 2025

Investing In Clay Vs Sourcing Your Own Data

4 mins; April 09, 2025

Is AI-Led Personalization Is The Future Of Marketing?

4 mins; April 08, 2025

Cannonball GTM Crash Course

34 mins; April 07, 2025

Game Plan For Leveraging Data Analytics To Drive Marketing Decisions

6 mins; April 04, 2025

Is Influencer Marketing Just A Trend?

4 mins; April 03, 2025

Diversifying Into SMS Marketing For Customer Engagement

5 mins; April 02, 2025

Data Privacy Compliance Vs Innovative Marketing Technologies

4 mins; April 01, 2025

How To Create Value For Foreign Consumers; Balancing Global And Local Priorities; Domestic Benefits Of A Global Mindset

25 mins; March 31, 2025

The Global Marketing Playbook

4 mins; March 28, 2025

Doubling Down On Full Stack AE’s Or Diversifying?

3 mins; March 27, 2025

One word for people's privacy concerns with AI

3 mins; March 26, 2025

Invest First In AI-driven Sales Or Customer Support?

4 mins; March 25, 2025

How AI Is Fundamentally Changing Demand Generation

31 mins; March 24, 2025

Effective leadership in marketing organizations

15 mins; March 20, 2025

The right GTM for your company's size & audience

19 mins; March 19, 2025

Are Your Marketing Team Comms Broken?

28 mins; March 17, 2025

Changes In The MarTech Landscape

43 mins; March 10, 2025

The Rise Of The Fractional CMO

16 mins; March 07, 2025

How To Increase Email Response Rates

36 mins; February 24, 2025

Purpose-based brand definition & strategy

35 mins; February 17, 2025

The CRM Moneyball Moment

12 mins; February 11, 2025

Unbounce’s Acquisition of Insightly

17 mins; February 10, 2025

The Story Behind Semrush’s Acquisition Of Third Door Media

39 mins; February 03, 2025

How Local Grocers & Convenience Stores Can Modernize Their Marketing

17 mins; January 30, 2025

The Surging Importance Of Retail Media Networks

15 mins; January 29, 2025

What plays would you call to scale a DTC business from startup to $10 million ARR?

6 mins; January 24, 2025

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MarTech Podcast ™ // Marketing + Technology = Business Growth

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