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MarTech Podcast ™ // Marketing + Technology = Business Growth

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

Are Subscription Models The Best Pricing Strategy For DTC Brands?

6 mins; January 23, 2025

What’s The One Word Marketers Should Focus On When Transitioning From DTC To Retail?

5 mins; January 22, 2025

Should Growing Retail Brands Double Down On Their In-Store Retail Outlets Or Diversify To DTC?

6 mins; January 21, 2025

Has DTC Marketing Peaked

22 mins; January 20, 2025

Toss Up: AI-driven Analytics or Traditional Market Research?

6 mins; January 17, 2025

Double Down Or Diversify: Content Marketing Vs Channel Expansion?

4 mins; January 16, 2025

Trend or Trash: Is A Focus On Zero-Party Data Worth Pursuing?

4 mins; January 15, 2025

Buy or Sell: Is Personalization The Future Of Marketing?

4 mins; January 14, 2025

Is Product, Sales, Or Marketing- Led Growth Right For You?

18 mins; January 13, 2025

When Will AI Be Rich Enough To Start Customizing The Experiences Without Relying On Us Marketers?

6 mins; January 10, 2025

Mobilizing The C-Suite To Embrace Personalization Across The Entire Organization

4 mins; January 09, 2025

AI Personalization Secret Sauce

4 mins; January 08, 2025

AI Personalization Improves ROI?

6 mins; January 07, 2025

The History Of Personalization

22 mins; January 06, 2025

The Power Of Financial Media Networks

19 mins; December 31, 2024

Secrets To CPG Marketing Success

18 mins; December 30, 2024

Why Programmatic Buying Dominates CTV

19 mins; December 24, 2024

The Rise Of Linear Streaming & What It Means

14 mins; December 23, 2024

Tips For Creating Engaging Videos

18 mins; December 19, 2024

What Audiences Want From Creators

18 mins; December 18, 2024

We Need More Digital Warmth

18 mins; December 17, 2024

What Today’s Marketing Leaders Are Missing

15 mins; December 16, 2024

Finding Your Niche Market

14 mins; December 13, 2024

The Art & Science Behind Billboards

23 mins; December 12, 2024

Why AI In GTM Presents Massive Opportunities

16 mins; December 11, 2024

How Agentic AI Will Transform Sales & Marketing

17 mins; December 10, 2024

Transitioning To A 1st-Party Data Plan

18 mins; December 09, 2024

Bridging The Gap Between Your Marketing & Data Teams

18 mins; December 08, 2024

Using Data To Drive Personalization

17 mins; December 07, 2024

Rakuten’s Business Model – Size, Scope & Mission

12 mins; December 06, 2024

Landscape Of PR Tech

19 mins; December 05, 2024

PR's Role In Marketing

17 mins; December 04, 2024

The CRM Moneyball Moment

12 mins; December 03, 2024

Unbound’s Acquisition Of Insightly

17 mins; December 02, 2024

We Need More Digital Warmth

18 mins; November 29, 2024

What Today’s Marketing Leaders Are Missing

15 mins; November 28, 2024

Developing & Deploying AI-Powered Apps Successfully

25 mins; November 27, 2024

Navigating GenAI's Hallucinations

21 mins; November 26, 2024

Successfully Tracking Gen Z Online Habits

14 mins; November 25, 2024

Leveraging Influencer Commerce

22 mins; November 24, 2024

What Are Best Practices For Updating A Wikipedia Page About You?

14 mins; November 23, 2024

What Are The Requirements To Get Your Own Page On Wikipedia?

20 mins; November 22, 2024

Aligning Your Sales & Marketing Teams Through Social Media

19 mins; November 21, 2024

How Fractional Leadership Roles Are Transforming The Marketing Landscape

27 mins; November 20, 2024

What To Do When Your Company Data Isn't Easily Accessible

16 mins; November 19, 2024

What It Means For Companies To Be "Data-Rich" But "Insights-Poor"

16 mins; November 18, 2024

Transforming Client Feedback InTo New Product Features

17 mins; November 17, 2024

Streamlining Creative Project Briefing & Approval Workflows

18 mins; November 16, 2024

AI In Podcast Advertising & YouTube Sponsorships

28 mins; November 15, 2024

Effective Marketing For Healthcare & Life Sciences Companies

17 mins; November 14, 2024

How To Stop Starvation Marketing

19 mins; November 13, 2024

How Local Grocers & Convenience Stores Can Modernize Their Marketing

17 mins; November 12, 2024

The Surging Importance Of Retail Media Networks

15 mins; November 11, 2024

Effective Mobile Marketing & Attribution

17 mins; November 10, 2024

Employing A Powerful AI-Driven Marketing Strategy

14 mins; November 09, 2024

How Consumer Engagement Is Evolving

14 mins; November 08, 2024

Fueling Fandom & Creating Better Advertising Experiences

25 mins; November 07, 2024

Don't Sleep On Retail Media Networks

12 mins; November 06, 2024

Attention Measurement In The Real World

20 mins; November 05, 2024

The Benefits & Challenges Of Implementing Contextual Advertising

17 mins; November 04, 2024

The importance Of Brand Safety & Alignment In CTV Advertising

18 mins; November 03, 2024

The Best Path Forward For Marketers With The Elimination Of 3rd-Party Data

16 mins; November 02, 2024

Why Marketers Need To Start Gathering Psychographic Data About Customer Intent

22 mins; November 01, 2024

How Martech/Adtech Companies Can Innovate While Remaining Privacy-Compliant

13 mins; October 31, 2024

How To Avoid Building A Product You Can't Market

16 mins; October 30, 2024

The Power Of Financial Media Networks

19 mins; October 29, 2024

Secrets To CPG Marketing Success

18 mins; October 28, 2024

Unlocking Hidden Data Within Customer Calls

13 mins; October 27, 2024

Understanding & Optimizing The Lead Journey

15 mins; October 26, 2024

The World Of Marketing Outside Of AI

14 mins; October 25, 2024

Collaborative & AI Challenges For Marketers

18 mins; October 24, 2024

The Changing Landscape Of CDPs

19 mins; October 23, 2024

The Shift In Martech Buyers Towards Data & IT Teams

20 mins; October 22, 2024

Executive View Of Marketplace Marketing Measurement

17 mins; October 21, 2024

How Indeed Measures Marketing To Fuel Career Success

18 mins; October 20, 2024

Building Healthy Corporate Culture & Promoting Diversity & Inclusion

16 mins; October 19, 2024

Effective Marketing Tech Integration Strategies

15 mins; October 18, 2024

How To Translate CX Into Growth

17 mins; October 17, 2024

Reduce Church With Intentional CX

19 mins; October 16, 2024

Marketing In The Era Of AI

19 mins; October 15, 2024

Bridging The Gap Between Marketing & Sales

20 mins; October 14, 2024

The Generational Shift Of Modern B2B Buyers

15 mins; October 13, 2024

The Disconnect Between B2B Brand & Demand

19 mins; October 12, 2024

Leveraging AI & Digital Experiences To Enhance The Client Journey

16 mins; October 11, 2024

Finding The Balance Between Performance Marketing & Brand-Building

21 mins; October 10, 2024

Why Programmatic Buying Dominates CTV

19 mins; October 09, 2024

The Rise Of Linear Streaming & What It Means

14 mins; October 08, 2024

Emotional Impact Of AI On Marketers

14 mins; October 07, 2024

Where To Integrate AI Into Your MarTech Stack?

12 mins; October 06, 2024

The State Of AI Tooling

15 mins; October 05, 2024

Tips For Creating Engaging Videos

18 mins; October 04, 2024

What Audiences Want From Creators

18 mins; October 03, 2024

Transitioning To A 1st-Party Data Plan

18 mins; October 02, 2024

Bridging The Gap Between Your Marketing & Data teams

18 mins; October 01, 2024

Using Data To Drive Personalization

17 mins; September 30, 2024

The Right GTM For Your Company's Size & Audience

19 mins; September 29, 2024

Use Cases Of Generative AI In Marketing Strategies

20 mins; September 28, 2024

Redefining Marketing Personalization At Scale

21 mins; September 27, 2024

Rakuten’s Business Model – Size, Scope & Mission

12 mins; September 26, 2024

Developing & Deploying AI-Powered Apps Successfully

25 mins; September 25, 2024

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MarTech Podcast ™ // Marketing + Technology = Business Growth

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